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UXMagicaiUXMagicai/seosorted-skills/skills/seo-report/SKILL.md

seo-report

Skill0 starsChanged 39 days agoMITView on GitHub

Produce an SEO performance report from SEOsorted's Google Search Console and GA4 data — clicks, impressions, CTR, position, sessions, conversions, revenue by channel, AI-assistant referrals, top pages and queries, content attribution, winners and losers — for a weekly review or a client. Use when the user asks how their SEO is doing, for an SEO report, traffic report, Search Console or GA4 summary, which articles drive traffic or conversions, or why traffic changed.

9 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use seo-project-setup, link-prospecting and 4 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • JwuthriSkill

    seo-project-setup

    Set up a durable local SEO workspace with project context, notes, goals, positioning, preferences, MCP checks, and Search Console data intake.

    Also in 3 projects that use this

  • JwuthriSkill

    link-prospecting

    Find link prospects, discover contact paths, and draft outreach from SERPs and backlink signals.

    Also in 3 projects that use this

  • akii-technologies-ltdSkill

    keyword-clustering

    Cluster and organize keywords into topical groups for SEO. Use when the user asks to "cluster keywords", "group keywords", "organize keywords", "keyword mapping", "topic clusters", "keyword grouping", "build a content plan", "pillar pages", "topical authority", "semantic clustering", or pastes a list of keywords.

    Also in 3 projects that use this

  • MicrosoftSkill

    competitive-landscape

    Use when a branch manager asks something like \"Who are we up against in each metro\"

    Also in 3 projects that use this

  • huiferSkill

    local-seo

    本地 SEO 分析和优化专家。自动检测项目是否需要本地 SEO，分析 NAP（Name, Address, Phone）一致性、本地关键词优化、Google Business Profile (GBP) 优化和本地结构化数据生成。提供本地商家搜索引擎排名优化建议，包括 NAP 标准化、本地关键词策略、GBP 完整性检查、评论策略、地图嵌入和本地 SEO 审计。

    Also in 3 projects that use this

  • +1 more from Jwuthri

The file

We split this skill into the rules it gives an agent

3 rules. 0 are common, 1 is distinctive, and 2 are very specific to this project.

  • 0

    Common

    Most of the 7 edited versions we read keep these.

  • 1

    Distinctive

    This author's own choices. Worth a look.

  • 2

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Every get_search_traffic view is free and reads synced data up to yesterday.

    line 8
  2. Very specific:

    Search Console: view: "overview" (clicks, impressions, CTR, position) and view: "top_pages".

    line 14
  3. Distinctive:

    Search Console data lags 2–3 days.

    line 33

“Common” is measured: kept by at least 6 in 10 of the 7 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

SEO report

Every get_search_traffic view is free and reads synced data up to yesterday. days sets the window (default 28; 90 for quarterly); the previous window of the same length is the comparison.

Steps

  1. get_search_traffic view: "kpis" — the headline cards: traffic, AI mention rate, AI-crawler visits, backlinks and authority, each with change.
  2. view: "what_changed" — notable gains and drops (pages, queries, AI mentions), each with a suggested action.
  3. Search Console: view: "overview" (clicks, impressions, CTR, position) and view: "top_pages".
  4. GA4 (if connected):
    • view: "traffic" — sessions, users, engagement, key events and revenue by channel, source, country and device, plus AI-assistant referrers.
    • view: "content_performance" — sessions and key events per article, articles down 30%+, articles AI assistants send visitors to.
    • view: "attribution" — which sources bring key events and revenue.
  5. Next steps: view: "opportunities" and view: "decaying".
  6. Optional depth: view: "page" with page_url for a page that moved a lot; traffic / attribution also accept page_url.
  7. AI-search side: track_ai_search_visibility operation: "summary" and get_ai_bot_traffic view: "summary".

Report structure

  1. Headline: clicks, impressions, CTR, average position; sessions and key events from GA4 — each with % change.
  2. What drove it: top 5 pages and queries, the channels and sources behind conversions.
  3. What slipped: decaying pages with the likely reason.
  4. AI search: share of voice, AI-referred sessions and crawler activity.
  5. Next 3 actions, each tied to a skill (content-refresh, bulk-content-run, ai-citation-outreach…).

Guardrails

Search Console data lags 2–3 days; say which date the data runs to. New pages take weeks to collect impressions — do not call a 10-day-old page a failure. If Search Console or GA4 is not connected, say which; do not estimate traffic.

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