Brand voice setup

Steps

1. manage_site_settings operation: "get" — current business profile, brand voice, voice preset, tone, perspective and global article instructions.
2. Pick 3–5 of the site's best pages (the user's picks, or top pages from get_search_traffic view: "top_pages").
3. manage_site_settings operation: "analyze_brand_voice" with urls (up to 5) and/or text_samples (pasted copy), save omitted — it derives a voice guide with an AI model and returns it without storing it.
4. Shape it into a profile:
   • Audience: who reads, what they already know, what they worry about.
   • Tone: 3 adjectives, each with "this, not that" (e.g. "direct, not blunt").
   • Style rules: sentence length, person (we/you), jargon policy, reading level.
   • Hard constraints: claims that need sources, words never to use, legal or medical limits, how to handle prices.
   • Two short samples: one intro paragraph and one product mention written in the voice.
5. Show it to the user and refine.
6. Once approved, save with manage_site_settings operation: "update" (ADMIN) and settings:
   • brandVoice — the profile text.
   • targetPersona — the audience line.
   • defaultTone, defaultPerspective, defaultVoicePreset — the closest presets (values are listed in the tool schema).
   • globalArticleInstructions — the hard constraints (max 5,000 characters). Omitted keys stay as they are.

Why it matters

Brand voice, persona and presets are applied to every new draft automatically. Setting them once before a bulk run costs minutes and saves editing every article. Image style and other defaults → site-settings.