Tracking Leak Detector

Detects gaps between expected and actual conversion tracking across all ad platforms and CRMs. Surfaces blind spots that silently erode ROAS measurement.

When to Use This Skill

• User asks "why are my conversions low?" or "is my tracking working?"
• ROAS numbers seem unexpectedly low or inconsistent
• A platform is spending money but showing 0 conversions
• CRM shows more/fewer conversions than ad platforms report
• Conversions suddenly dropped on a platform
• User wants to audit their tracking setup before scaling spend
• User mentions "tracking leaks" or "attribution gaps"

Agent Tools

This skill provides two agent tools:

detect_tracking_leaks

Analyzes the last N days of data to find:

Each leak includes a severity (critical/warning/info), description, estimated impact, and specific recommendation.

attribution_health_check

Comprehensive check of the full attribution pipeline:

How Leaks Are Detected

1. Zero-Conversion Spend (Critical)

IF platform.spend > $100 AND platform.conversions == 0
THEN → Likely broken pixel or misconfigured conversion action

2. CRM-to-Ad Mismatch (Warning)

IF crm_conversions / ad_conversions > 1.5
THEN → Ads are under-reporting (UTM tracking gaps)

IF crm_conversions / ad_conversions < 0.5
THEN → Ads are over-counting (double-counting or CRM sync broken)

3. Conversion Drop (Critical)

IF current_period_conversions / prior_period_conversions < 0.3
THEN → 70%+ drop suggests broken tracking, not performance decline

4. UTM Missing (Warning)

IF contacts_from_paid_without_utm / total_contacts > 0.2
THEN → 20%+ of paid contacts have no campaign attribution

5. View-Through Blind Spot (Info)

IF platform IN (Meta, LinkedIn, TikTok, Pinterest)
   AND impression_events == 0
THEN → View-through conversions are not being captured

Supported CRMs

Supported Ad Platforms

Example Usage

User: "My ROAS seems way too low on LinkedIn. Is something wrong with tracking?"

Agent should:

1. Call detect_tracking_leaks with days=30
2. Call attribution_health_check
3. Report any leaks found, focusing on LinkedIn
4. If view-through blind spot detected, explain that LinkedIn VTCs may be uncounted
5. Provide specific remediation steps

User: "Run a tracking audit before I increase spend"

Agent should:

1. Call attribution_health_check first for overall status
2. Call detect_tracking_leaks for active issues
3. Present a summary table of all findings
4. Prioritize critical issues that should be fixed before scaling

Related Skills

• conversion-tracking — Setup and verification of conversion pixels
• 11-ad-platform-data — Pulling performance data from platforms
• budget-optimizer — Budget allocation (depends on accurate attribution)

Last Updated: March 2026

About this skill

Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.

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