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competitor-analysis

Skill4 starsChanged 6 months agoMITView on GitHub

Analyzes competitor advertising strategies using Facebook Ads Library. Use for competitive research, creative inspiration, and market positioning.

64 other projects use a version of this.

Adopted by

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Used with

Projects with it also use seo-project-setup, app-marketing-context and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
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  • +5 more from Jwuthri
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The file

We split this skill into the rules it gives an agent

3 rules. 0 are common, 2 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 53 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Search and analyze competitor ads from Facebook Ads Library to understand their advertising strategies, messaging, and creative approaches.

    line 8
  2. Distinctive:

    Use batch capabilities to query multiple brands simultaneously:

    line 38
  3. Very specific:

    Run scripts/analyze-competitor.py to generate a strategy summary:

    line 51

“Common” is measured: kept by at least 6 in 10 of the 53 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Competitor Analysis

Search and analyze competitor ads from Facebook Ads Library to understand their advertising strategies, messaging, and creative approaches.

Available Tools

  • get_meta_platform_id - Get Meta platform ID for a brand name
  • get_meta_ads - Retrieve ads for a specific page/platform ID

Workflows

Find a Competitor's Ads

  1. Get the platform ID: Use get_meta_platform_id with the brand name
  2. Fetch their ads: Use get_meta_ads with the platform ID
  3. Analyze the results for patterns in messaging, offers, and creative types

Analyze Competitor Strategy

1. Search for competitor by name/domain
2. Review active ad creatives
3. Identify:
   - Primary messaging themes
   - Offers and promotions
   - Call-to-action patterns
   - Creative formats (image, video, carousel)
   - Target audience signals

Compare Multiple Competitors

Use batch capabilities to query multiple brands simultaneously:

  • Pass an array of brand names to get_meta_platform_id
  • Pass an array of platform IDs to get_meta_ads

Example Prompts

  • "What ads is [competitor] currently running?"
  • "Compare ad strategies between [brand A] and [brand B]"
  • "Find ads from [competitor] and summarize their messaging"
  • "What offers is [competitor] promoting right now?"

Automated Analysis

Run scripts/analyze-competitor.py to generate a strategy summary:

python scripts/analyze-competitor.py "BrandName"

This outputs:

  • Ad count and formats
  • Common messaging themes
  • Offers and CTAs
  • Creative type breakdown

About this skill

Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.

Want this skill (and 40+ more) running on autopilot against your live ad accounts? Try Synter — AI Agent Media Buyers that connect to Google, Meta, LinkedIn, TikTok, Reddit, Amazon, and 7+ more platforms.

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