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SamuelNDCESamuelNDCE/claude-super-skill-library/skills/content-marketing/brand-voice/SKILL.md

brand-voice

Skill1 starsChanged 3 months agoMITView on GitHub

Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.

We split this skill into the rules it gives an agent

12 rules. 0 are common, 11 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 49 edited versions we read keep these.

  • 11

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Use the strongest real source set available, in this order:

    line 20
  2. Distinctive:

    Do not use generic platform exemplars as source material.

    line 27
  3. Distinctive:

    Prefer recent material over old material unless the user says the older writing is more canonical.

    line 32
  4. Very specific:

    If live X access is available, use x-api to pull recent original posts before drafting.

    line 34
  5. Distinctive:

    If site copy matters, include the current ECC landing page and repo/plugin framing.

    line 35
  6. Distinctive:

    Keep the profile structured and short enough to reuse in session context.

    line 53
  7. Distinctive:

    If the user wants Affaan / ECC voice and live sources are thin, start here unless newer source material overrides it:

    line 57
  8. Distinctive:

    Delete and rewrite any of these:

    line 69
  9. Distinctive:

    If the user asks for a durable artifact, save the profile in the requested workspace location or memory surface.

    line 84
  10. Distinctive:

    Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that.

    line 85
  11. Distinctive:

    Use this skill before or inside:

    line 89
  12. Distinctive:

    If another skill already has a partial voice capture section, this skill is the canonical source of truth.

    line 97

“Common” is measured: kept by at least 6 in 10 of the 49 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Brand Voice

Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.

When to Activate

  • the user wants content or outreach in a specific voice
  • writing for X, LinkedIn, email, launch posts, threads, or product updates
  • adapting a known author's tone across channels
  • the existing content lane needs a reusable style system instead of one-off mimicry

Source Priority

Use the strongest real source set available, in this order:

  1. recent original X posts and threads
  2. articles, essays, memos, launch notes, or newsletters
  3. real outbound emails or DMs that worked
  4. product docs, changelogs, README framing, and site copy

Do not use generic platform exemplars as source material.

Collection Workflow

  1. Gather 5 to 20 representative samples when available.
  2. Prefer recent material over old material unless the user says the older writing is more canonical.
  3. Separate "public launch voice" from "private working voice" if the source set clearly splits.
  4. If live X access is available, use x-api to pull recent original posts before drafting.
  5. If site copy matters, include the current ECC landing page and repo/plugin framing.

What to Extract

  • rhythm and sentence length
  • compression vs explanation
  • capitalization norms
  • parenthetical use
  • question frequency and purpose
  • how sharply claims are made
  • how often numbers, mechanisms, or receipts show up
  • how transitions work
  • what the author never does

Output Contract

Produce a reusable VOICE PROFILE block that downstream skills can consume directly. Use the schema in references/voice-profile-schema.md.

Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse.

Affaan / ECC Defaults

If the user wants Affaan / ECC voice and live sources are thin, start here unless newer source material overrides it:

  • direct, compressed, concrete
  • specifics, mechanisms, receipts, and numbers beat adjectives
  • parentheticals are for qualification, narrowing, or over-clarification
  • capitalization is conventional unless there is a real reason to break it
  • questions are rare and should not be used as bait
  • tone can be sharp, blunt, skeptical, or dry
  • transitions should feel earned, not smoothed over

Hard Bans

Delete and rewrite any of these:

  • fake curiosity hooks
  • "not X, just Y"
  • "no fluff"
  • forced lowercase
  • LinkedIn thought-leader cadence
  • bait questions
  • "Excited to share"
  • generic founder-journey filler
  • corny parentheticals

Persistence Rules

  • Reuse the latest confirmed VOICE PROFILE across related tasks in the same session.
  • If the user asks for a durable artifact, save the profile in the requested workspace location or memory surface.
  • Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that.

Downstream Use

Use this skill before or inside:

  • content-engine
  • crosspost
  • lead-intelligence
  • article or launch writing
  • cold or warm outbound across X, LinkedIn, and email

If another skill already has a partial voice capture section, this skill is the canonical source of truth.

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