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Sach1ngSach1ng/PM-operating-OS/skills/working-backwards/SKILL.md

working-backwards

Skill3 starsChanged 18 days agoMITView on GitHub

Help PMs apply the working backwards methodology. Use when defining a new product, writing a PR/FAQ, or planning from a future state.

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  1. Distinctive:

    When asked "help me think backwards" or "write a press release"

    line 16

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SKILL.md

Working Backwards

Help PMs apply the working backwards methodology: start from the customer and desired outcome, then work backward to define the product. Produces PR/FAQ, press release, and customer-first plans.

When to Use

  • Defining a new product or major initiative
  • Writing a PR/FAQ (Press Release / Frequently Asked Questions)
  • Planning from a future state
  • Clarifying value proposition before building
  • When asked "help me think backwards" or "write a press release"

Process / Template

1. Define the Future State

  • Customer — who is this for?
  • Problem — what pain are we solving?
  • Ideal outcome — what does success look like for the customer?
  • Emotional payoff — how does the customer feel when it works?

2. Write the Press Release

Imagine the product is launched. Write a 1-page press release as if it's real:

Headline

  • Bold, benefit-focused (not feature-focused)

Subhead

  • One sentence: who it's for and why it matters

Problem

  • 1–2 paragraphs: the pain today

Solution

  • What we built and how it solves the problem

Quote

  • Customer or executive quote (aspirational)

Call to Action

  • How to get it, try it, learn more

Closing

  • Company boilerplate (optional)

3. Write the FAQ

Anticipate questions from internal and external audiences:

Customer FAQ

  • What is it? How do I get it? How much does it cost?
  • What if I have [edge case]?

Internal FAQ

  • Why are we building this? What's the business model?
  • What are we not building? What's out of scope?
  • How will we measure success? What could go wrong?

4. Derive Requirements

From the press release and FAQ:

  • What must be true for the press release to be accurate?
  • What are the must-have capabilities?
  • What can we defer to v2?

5. Validate

  • Does the press release pass the "so what?" test?
  • Would a customer care? Would they share it?
  • Is the problem real and meaningful?

Output

A Working Backwards Package including:

  • Press Release — 1 page, customer-facing, benefit-led
  • FAQ — customer and internal questions with answers
  • Implications — what we must build (high-level)

This becomes the north star for the product and can feed into a PRD or one-pager.

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