Launch Post

Help PMs write Slack-native launch announcements. Produces concise, celebratory posts that inform the team what shipped, who it's for, and why it matters.

When to Use

• Shipping a new feature
• Announcing an experiment rollout
• Releasing a product update
• When asked "help me write a launch post for Slack"
• Celebrating a milestone or go-live

Process / Template

1. Gather Key Information

• What shipped — feature name, experiment, or release
• Who it's for — target users or segment
• Key metrics — what success looks like (optional)
• Links — docs, dashboards, Figma, demo
• Kudos — who contributed (optional)

2. Use Slack-Native Format

• Emoji — use sparingly for visual anchor (e.g., 🚀 for launch)
• Short paragraphs — 1–2 sentences max
• Bullets — for scannability
• Links — inline, descriptive (not raw URLs)
• Tone — celebratory but informative

3. Structure the Post

Opening

• One-line hook: what shipped and why it matters

Body

• What — brief description of the change
• Who — target users or segment
• Impact — expected benefit or metric (if known)
• Links — where to learn more, try it, or see data

Closing

• Call to action (try it, give feedback) or kudos

4. Keep It Concise

• Aim for 3–5 short paragraphs or bullet blocks
• Skip internal jargon when possible
• Lead with customer value, not implementation details

Output

A Slack-ready launch post that:

• Fits naturally in a #launches or #shipped channel
• Is scannable in 30 seconds
• Celebrates the team
• Points readers to more detail if they want it