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EstebanT1112EstebanT1112/codex-engineering-workflow/skills/brand/SKILL.md

brand

Skill0 starsChanged 2 months agoMITView on GitHub

Apply or define brand voice and visual identity for product copy, marketing surfaces, or reusable identity guidance. Use only when brand consistency, positioning, naming, tone, or identity assets are explicit requirements.

63 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use content, competitors and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • Rayan55050Skill

    content

    Создание контента: посты, статьи, тексты

    Also in 3 projects that use this

  • CesarjoquinSkill

    competitors

    When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

    Also in 3 projects that use this

  • hardikpandyaSkill

    stop-slop

    Remove AI writing patterns from prose. Use when drafting, editing, or reviewing text to eliminate predictable AI tells.

    Also in 4 projects that use this

  • OpenAISkill

    image-to-code

    Implement a selected image, screenshot, mockup, or Image Gen reference as a faithful, responsive frontend.

    Also in 5 projects that use this

  • AnasX7Skill

    brandkit

    Premium brand-kit image generation skill for creating high-end brand-guidelines boards, logo systems, identity decks, and visual-world presentations. Trained for minimalist, cinematic, editorial, dark-tech, luxury, cultural, security, gaming, developer-tool, and consumer-app brand systems. Optimized for intentional logo concepting, refined composition, sparse typography, strong symbolic meaning, premium mockups, art-directed imagery, and flexible grid layouts.

    Also in 5 projects that use this

  • AnasX7Skill

    minimalist-ui

    Clean editorial-style interfaces. Warm monochrome palette, typographic contrast, flat bento grids, muted pastels. No gradients, no heavy shadows.

    Also in 5 projects that use this

  • +1 more from AnasX7

The file

We split this skill into the rules it gives an agent

5 rules. 0 are common, 5 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 19 edited versions we read keep these.

  • 5

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Check terminology, tone, contrast, legibility, asset rights, and consistency with existing surfaces.

    line 17
  2. Distinctive:

    Do not replace an existing identity without an explicit redesign request.

    line 21
  3. Distinctive:

    Do not generate logos, images, or banners automatically.

    line 22
  4. Distinctive:

    Do not treat speculative brand direction as approved policy.

    line 23
  5. Distinctive:

    Keep product engineering details out of user-facing brand copy.

    line 24

“Common” is measured: kept by at least 6 in 10 of the 19 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Brand

Workflow

  1. Locate authoritative brand guidelines, existing product language, logos, tokens, and approved assets.
  2. Separate established facts from proposed choices.
  3. Define only what the task needs: audience, promise, voice traits, message hierarchy, visual cues, and usage constraints.
  4. Apply those decisions consistently to the requested artifact or interface.
  5. Check terminology, tone, contrast, legibility, asset rights, and consistency with existing surfaces.

Boundaries

  • Do not replace an existing identity without an explicit redesign request.
  • Do not generate logos, images, or banners automatically; route asset creation to the appropriate tool only when requested.
  • Do not treat speculative brand direction as approved policy.
  • Keep product engineering details out of user-facing brand copy.

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