ame / rules

---
description: Sim product language, positioning, and tone guidelines
globs: ["apps/sim/app/(landing)/**", "apps/docs/**", "apps/sim/app/manifest.ts", "apps/sim/app/sitemap.ts", "apps/sim/app/robots.ts", "apps/sim/app/llms.txt/**", "apps/sim/app/llms-full.txt/**", "apps/sim/app/(landing)/**/structured-data*", "apps/docs/**/structured-data*", "**/metadata*", "**/seo*"]
---

# Sim — Language & Positioning

When editing user-facing copy (landing pages, docs, metadata, marketing), follow these rules.

## Identity

Sim is the **AI workspace** where teams build and run AI agents. Not a workflow tool, not an agent framework, not an automation platform.

**Short definition:** Sim is the open-source AI workspace where teams build, deploy, and manage AI agents.

**Full definition:** Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM to create agents that automate real work — visually, conversationally, or with code.

## Audience

**Primary:** Teams building AI agents for their organization — IT, operations, and technical teams who need governance, security, lifecycle management, and collaboration.

**Secondary:** Individual builders and developers who care about speed, flexibility, and open source.

## Required Language

| Concept | Use | Never use |
|---------|-----|-----------|
| The product | "AI workspace" | "workflow tool", "automation platform", "agent framework" |
| Building | "build agents", "create agents" | "create workflows" (unless describing the workflow module specifically) |
| Visual builder | "workflow builder" or "visual builder" | "canvas", "graph editor" |
| Mothership | "Mothership" (capitalized) | "chat", "AI assistant", "copilot" |
| Deployment | "deploy", "ship" | "publish", "activate" |
| Audience | "teams", "builders" | "users", "customers" (in marketing copy) |
| What agents do | "automate real work" | "automate tasks", "automate workflows" |
| Our advantage | "open-source AI workspace" | "open-source platform" |

## Tone

- **Direct.** Short sentences. Active voice. Lead with what it does.
- **Concrete.** Name specific things — "Slack bots, compliance agents, data pipelines" — not abstractions.
- **Confident, not loud.** No exclamation marks or superlatives.
- **Simple.** If a 16-year-old can't understand the sentence, rewrite it.

## Claim Hierarchy

When describing Sim, always lead with the most differentiated claim:

1. **What it is:** "The AI workspace for teams"
2. **What you do:** "Build, deploy, and manage AI agents"
3. **How:** "Visually, conversationally, or with code"
4. **Scale:** "1,000+ integrations, every major LLM"
5. **Trust:** "Open source. SOC2. Trusted by 100,000+ builders."

## Module Descriptions

| Module | One-liner |
|--------|-----------|
| **Mothership** | Your AI command center. Build and manage everything in natural language. |
| **Workflows** | The visual builder. Connect blocks, models, and integrations into agent logic. |
| **Knowledge Base** | Your agents' memory. Upload docs, sync sources, build vector databases. |
| **Tables** | A database, built in. Store, query, and wire structured data into agent runs. |
| **Files** | Upload, create, and share. One store for your team and every agent. |
| **Logs** | Full visibility, every run. Trace execution block by block. |

## What We Never Say

- Never call Sim "just a workflow tool"
- Never compare only on integration count — we win on AI-native capabilities
- Never use "no-code" as the primary descriptor — say "visually, conversationally, or with code"
- Never promise unshipped features
- Never use jargon ("RAG", "vector database", "MCP") without plain-English explanation on public pages
- Avoid "agentic workforce" as a primary term — use "AI agents"

## Vision

Sim becomes the default environment where teams build AI agents — not a tool you visit for one task, but a workspace you live in. Workflows are one module; Mothership is another. The workspace is the constant; the interface adapts.