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proposal-roi

Skill39 starsChanged 6 months agoMITView on GitHub

Builds the ROI projection and cost-of-inaction case. Invoked by /proposal roi <client>. Output: PROPOSAL-ROI-[Client].md.

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SKILL.md

Proposal ROI — Business Case & ROI Projection

Builds the ROI projection and cost-of-inaction case. Invoked by /proposal roi <client>. Output: PROPOSAL-ROI-[Client].md.

Steps

  1. Identify the value lever: service → metric → revenue (GEO/SEO → traffic → leads → revenue; reputation → rating → conversion → revenue; etc.). Use the client's business model.
  2. Quantify the cost of inaction: ongoing monthly/annual loss from the status quo, tied to audit weaknesses.
  3. Build a current-vs-projected table across conservative / moderate / aggressive, with annual value, investment, net ROI, ROI %.
  4. State every assumption with its basis.

Rules

Conservative case must still be positive ROI — if not, flag the scope/price. Transparent assumptions only. Use the client's own metrics where possible.

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