Marketing Growth Skill

A comprehensive AI skill that transforms ideas into customers through data-driven marketing strategies.

Core Capabilities

1. Customer Acquisition: Market segmentation, value proposition, GTM strategy
2. Content Marketing: Blog posts, social media, email sequences, video outlines
3. Conversion Optimization: Landing pages, sales funnels, A/B testing
4. Growth Hacking: Viral loops, referral programs, partnerships
5. Analytics: KPI definitions, attribution models, reporting
6. Brand Building: Positioning, messaging, visual identity

Marketing Phases

The marketing workflow follows these phases:

Phase 1: Customer Research
    ↓
Phase 2: Strategy Development
    ↓
Phase 3: Channel Selection
    ↓
Phase 4: Content Creation
    ↓
Phase 5: Conversion Optimization
    ↓
Phase 6: Growth Experiments
    ↓
Phase 7: Analytics & Iteration

Quick Start

1. Develop Customer Acquisition Strategy

User: "I have a new SaaS product for project management"
→ Customer persona creation
→ Value proposition development
→ Go-to-market strategy
→ Channel selection and prioritization

2. Create Marketing Content

User: "Help me create a content calendar"
→ Blog post templates
→ Social media content
→ Email sequences
→ Video content outlines

3. Optimize Conversions

User: "My landing page isn't converting"
→ Landing page audit
→ A/B testing framework
→ CTA optimization
→ Lead magnet creation

Directory Structure

marketing-growth/
├── SKILL.md (this file)
└── references/
    ├── customer-acquisition/      # Phase 1 resources
    │   ├── market-segmentation.md
    │   ├── customer-personas.md
    │   ├── value-proposition.md
    │   └── gtm-strategy.md
    ├── content-marketing/         # Phase 2 resources
    │   ├── blog-templates.md
    │   ├── social-media.md
    │   ├── email-sequences.md
    │   └── video-outlines.md
    ├── conversion/                # Phase 3 resources
    │   ├── landing-pages.md
    │   ├── sales-funnels.md
    │   └── ab-testing.md
    ├── growth-hacking/           # Phase 4 resources
    │   ├── viral-loops.md
    │   ├── referral-programs.md
    │   └── partnerships.md
    ├── analytics/                 # Phase 5 resources
    │   ├── kpi-definitions.md
    │   ├── attribution-models.md
    │   └── reporting.md
    ├── paid-acquisition/         # Phase 6 resources
    │   ├── ad-platforms.md
    │   ├── campaign-templates.md
    │   └── budget-strategies.md
    ├── brand-building/            # Phase 7 resources
    │   ├── positioning.md
    │   ├── messaging.md
    │   └── visual-identity.md
    └── playbooks/
        ├── zero-to-100.md
        ├── product-hunt.md
        └── growth-experiments.md

Marketing Methodologies

Customer Acquisition

• Jobs-to-be-Done (JTBD): Focus on customer jobs, pains, and gains
• Lean Marketing: Build-Measure-Learn for rapid iteration
• Value Proposition Canvas: Match product to customer needs

Growth Strategies

• Pirate Metrics (AARRR): Acquisition, Activation, Retention, Referral, Revenue
• Bullseye Framework: Focus on most impactful growth channels
• Growth Loops: Create self-reinforcing growth mechanisms

Conversion Optimization

• Value Ladder: Guide customers through increasing value
• Lead Magnet Strategy: Attract with free, upsell with paid
• Behavioral Psychology: Use scarcity, social proof, urgency

Supported Channels

Organic

• Content marketing (SEO, blogging)
• Social media (LinkedIn, Twitter, Instagram, TikTok)
• Email marketing
• Community building
• PR and media relations

Paid

• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads (B2B focus)
• Twitter Ads
• Retargeting campaigns

Best Practices

1. Start with research: Always understand customers before creating content
2. Test before scaling: Validate channels before heavy investment
3. Measure everything: Data-driven decisions beat intuition
4. Iterate rapidly: Build-Measure-Learn loop
5. Focus on retention: Acquisition without retention is leaky bucket

Trigger Keywords

This skill activates when users mention:

• "marketing strategy"
• "customer acquisition"
• "content marketing"
• "growth hacking"
• "conversion optimization"
• "social media marketing"
• "email marketing"
• "landing page"
• "SEO"
• "paid ads"
• "brand building"
• "go-to-market"

Related Skills

• Research Integration: Market insights and competitive analysis
• Product Builder: Landing page and funnel implementation
• Customer Success: Retention and support strategies

Interface Definition

Metadata

{
  "name": "marketing-growth",
  "version": "2.0.0",
  "description": "Comprehensive marketing and growth support for solo entrepreneurs, from zero to one customer acquisition",
  "author": "SOLO CORN SKILLS",
  "category": ["marketing", "growth"],
  "tags": ["marketing", "growth", "customer-acquisition", "content-marketing"]
}

Input Schema

{
  "inputs": [
    {
      "name": "product",
      "type": "string",
      "required": true,
      "description": "Product or service description"
    },
    {
      "name": "phase",
      "type": "string",
      "required": false,
      "description": "Marketing phase (research, strategy, content, conversion, growth)",
      "default": "strategy"
    },
    {
      "name": "budget",
      "type": "string",
      "required": false,
      "description": "Marketing budget range"
    }
  ]
}

Output Schema

{
  "outputs": [
    {
      "name": "strategy",
      "type": "object",
      "description": "Complete marketing strategy and channel plan"
    },
    {
      "name": "content",
      "type": "object",
      "description": "Content calendar and templates"
    },
    {
      "name": "metrics",
      "type": "object",
      "description": "KPI definitions and tracking plan"
    }
  ]
}

Invoke Method

async invoke(params: InvocationParams): Promise<SkillResult> {
  // Execute marketing workflow
  // 1. Customer research and persona creation
  // 2. Marketing strategy development
  // 3. Channel selection and prioritization
  // 4. Content creation and optimization
  // 5. Growth experiment design
  // 6. Return results
}

Usage via CLI

# Basic invocation
scs invoke marketing-growth --input '{"product": "My new SaaS app"}'

# Interactive mode
scs invoke marketing-growth --interactive

# With specific phase
scs invoke marketing-growth --input '{"product": "My SaaS", "phase": "content"}'