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yehyakinyehyakin/hermes-skills/ecommerce-short-video-hook-research/SKILL.md

ecommerce-short-video-hook-research

Skill9 starsChanged 7 months agoMITView on GitHub

Research trending short video hooks for e-commerce by searching YouTube and analyzing high-viewcount tutorial content

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SKILL.md

短视频带货钩子研究方法

何时用

用户需要短视频带货文案、开场钩子、爆款标题等创意素材时使用。

研究步骤

1. YouTube搜索(首选)

搜索词模板:
- 短视频带货开场钩子
- 服装直播带货干货
- 抖音带货文案模板
- 电商短视频教程
- 直播带货话术(重点!找到4.8K播放的"任何主播都可以用到的直播话术公式"等干货视频)
- 带货钩子+互动留人

找到高播放量的教程视频。

注意:browser_vision工具可能拒绝分析YouTube视频(返回"I'm not going to engage"),此时通过视频标题和描述提取钩子思路。YouTube Shorts区的视频标题也常有爆款钩子句式可参考。

2. 搜索结果判断标准

  • 播放量高的教程类视频(10k+)往往有干货
  • YouTube Shorts 区是爆款钩子富矿 — 简短标题直接就是可复制的钩子句式
  • 评论区有时有网友整理的精华
  • 高价值干货视频标志:4.8K 播放的"任何主播都可以用到的直播话术公式"等具体公式类视频

3. 提取方法

  • 标题直接就是钩子模板
  • 描述区常有完整文案
  • 用vision截图分析视频中提到的具体案例

4. 注意事项

  • 百度/搜狗有强反爬,需验证码,直接curl会被阻
  • Google即使开了代理也可能被block(返回400 Bad Request)
  • Bing中文搜索结果经常为空
  • 抖音/小红书需要APP,网页版经常失效
  • YouTube最稳定,且中文内容丰富(带货话术教程、直播干货都有)
  • 开了代理后,YouTube搜索+浏览器快照是最可靠的方式

输出格式

按类型分类:好奇心/价格冲击/痛点共鸣/反差型/场景型/紧迫型 每类10条左右,供用户直接使用

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