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ychampionychampion/ystack/skills/sell/SKILL.md

sell

Skill4 starsChanged 2 days agoMITView on GitHub

Run the sales pipeline for a startup idea: account research, outreach and follow-up drafts, call prep, post-call summaries, and pipeline status tracked in a founder hub folder. Use when turning interested prospects into pilots, design partners or paying customers, when asked to prep for a sales call, draft a follow-up, research an account, or show where deals stand.

2 other projects use a version of this.

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The file

We split this skill into the rules it gives an agent

3 rules. About 0 are common, 2 are distinctive, and 1 is very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈2

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Read bottleneck.md and the idea's evidence files first.

    line 36
  2. Distinctive:

    If sales skills are installed (for example account research, outreach drafting, call prep or call summary skills), use them for the step, …

    line 40
  3. Distinctive:

    Never overstate the product.

    line 59

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

/sell: turn interest into pilots and payments

The founder hub

This skill reads and writes a founder hub: one folder holding the startup's truth.

  • Location: the FOUNDER_HUB environment variable, default ~/founder. Below, <hub> means that folder.
  • Files this skill uses:
FileWhat it holds
<hub>/README.mdThe decision and evidence rules (the discover skill writes defaults). Read it if present
<hub>/bottleneck.mdThe current bet, this week's single bottleneck, the goal and its deadline
<hub>/evidence/<idea>.mdConversation log, signed pilots and payments for one idea
<hub>/evidence/<idea>-prospects.mdResearched prospects and outreach status (from discover)
<hub>/evidence/<idea>-pipeline.mdThe pipeline: one row per account, its stage, and a dated log of stage changes

Pipeline stages: contacted → talked → pilot offered → pilot live → paying.

If the hub or a file is missing, say so and offer to create it: the folder, an empty bottleneck.md (current bet, bottleneck, goal, deadline), evidence/, and a pipeline file seeded from the prospects and evidence files if they exist, or empty with the stage columns if not. Never skip a write silently because a file wasn't there.

Read bottleneck.md and the idea's evidence files first.

Commands

If sales skills are installed (for example account research, outreach drafting, call prep or call summary skills), use them for the step, then write the result back into the hub. They're optional; everything below works with web search alone.

  • research <company>: what they do, size and stage, recent news, who owns the problem, and a concrete signal that they have it. Cite sources. Add the result to the pipeline file.
  • prep <person>: a one-page call brief: their context, what the log already says, the 3 questions that matter most, the commitment to ask for (pilot, data access, paid trial), and likely objections with honest answers.
  • followup <person>: a short follow-up that restates their problem in their words and makes one clear, small ask. Paste notes from a call and it also logs the call (as discover log does) before drafting.
  • status (the default): pipeline counts by stage, deals stuck for more than 5 days, and today's 3 highest-value actions.

Rules

  • The human sends every message. Draft only. Never send, post or email anything yourself, even if a tool for it is available.
  • Never overstate the product. A pilot offer describes what exists today, plus what will be built for them, with a date.
  • Pricing: propose a concrete paid pilot. Even a small payment is strong evidence; "free forever" isn't.
  • Log every stage change with a date in the pipeline file, and any payment or signed pilot in evidence/<idea>.md.

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