Elementor to GenerateBlocks Converter

Convert bloated Elementor layouts to clean, semantic GenerateBlocks V2 blocks.

Output Requirements

ALWAYS output converted blocks to a file, never inline in the chat.

• Output filename: {section-name}-converted.html (e.g., hero-converted.html)
• For full page conversions: Split into multiple files by section
• Include a brief summary in chat describing what was converted

Why file output?

• Converted block code is often 100+ lines
• Easier to copy/paste into WordPress
• Prevents truncation and formatting issues
• Allows comparison with original Elementor output

The DIVception Problem

Elementor wraps everything in excessive nested divs with utility classes:

<!-- Elementor's typical output -->
<section class="elementor-section elementor-top-section elementor-element elementor-element-abc123 elementor-section-boxed elementor-section-height-default elementor-section-height-default">
  <div class="elementor-container elementor-column-gap-default">
    <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-def456">
      <div class="elementor-widget-wrap elementor-element-populated">
        <div class="elementor-element elementor-element-ghi789 elementor-widget elementor-widget-heading">
          <div class="elementor-widget-container">
            <h2 class="elementor-heading-title elementor-size-default">Hello World</h2>
          </div>
        </div>
      </div>
    </div>
  </div>
</section>

Result: 7 nested divs for a simple heading.

GenerateBlocks Solution

Same content, cleaner structure:

<!-- wp:generateblocks/element {"uniqueId":"sect001","tagName":"section","styles":{"paddingBottom":"4rem","paddingTop":"4rem"},"css":".gb-element-sect001{padding-bottom:4rem;padding-top:4rem}","className":"gb-element-sect001 gb-element"} -->
<section class="gb-element-sect001 gb-element">
    <!-- wp:generateblocks/element {"uniqueId":"sect001a","tagName":"div","styles":{"marginLeft":"auto","marginRight":"auto","maxWidth":"var(--gb-container-width)","paddingLeft":"1rem","paddingRight":"1rem"},"css":".gb-element-sect001a{margin-left:auto;margin-right:auto;max-width:var(--gb-container-width);padding-left:1rem;padding-right:1rem}","className":"gb-element-sect001a gb-element"} -->
    <div class="gb-element-sect001a gb-element">
        <!-- wp:generateblocks/text {"uniqueId":"sect001b","tagName":"h2","styles":{"color":"#0a0a0a","fontSize":"2rem","fontWeight":"700"},"css":".gb-text-sect001b{color:#0a0a0a;font-size:2rem;font-weight:700}"} -->
        <h2 class="gb-text gb-text-sect001b">Hello World</h2>
        <!-- /wp:generateblocks/text -->
    </div>
    <!-- /wp:generateblocks/element -->
</section>
<!-- /wp:generateblocks/element -->

Result: 3 semantic elements. Clean, maintainable, fast.

Conversion Rules

1. Flatten the Structure

2. Map Elementor Classes to Inline Styles

3. Widget to Block Mapping

4. Widgets Requiring Core Blocks

Some Elementor widgets should convert to Core Blocks instead of GenerateBlocks:

Rule: Use GenerateBlocks for layout and styling. Use Core Blocks for specialized functionality (media players, embeds, tables, interactive elements).

4. Column Layouts

Elementor 2-column:

<div class="elementor-container">
  <div class="elementor-column elementor-col-50">...</div>
  <div class="elementor-column elementor-col-50">...</div>
</div>

GenerateBlocks equivalent:

<!-- wp:generateblocks/element {"uniqueId":"col001","tagName":"div","styles":{"display":"grid","gap":"2rem","gridTemplateColumns":"repeat(2, minmax(0, 1fr))","@media (max-width:768px)":{"gridTemplateColumns":"1fr"}},"css":".gb-element-col001{display:grid;gap:2rem;grid-template-columns:repeat(2, minmax(0, 1fr))}@media(max-width:768px){.gb-element-col001{grid-template-columns:1fr}}","className":"gb-element-col001 gb-element"} -->
<div class="gb-element-col001 gb-element">
    <!-- Column 1 content -->
    <!-- Column 2 content -->
</div>
<!-- /wp:generateblocks/element -->

5. Common Elementor Patterns

Hero with background:

<!-- wp:generateblocks/element {"uniqueId":"hero001","tagName":"section","styles":{"alignItems":"center","backgroundImage":"url(image.jpg)","backgroundPosition":"center","backgroundSize":"cover","display":"flex","justifyContent":"center","minHeight":"80vh"},"css":".gb-element-hero001{align-items:center;background-image:url(image.jpg);background-position:center;background-size:cover;display:flex;justify-content:center;min-height:80vh}.gb-element-hero001::before{background:rgba(0,0,0,0.5);content:'';inset:0;position:absolute}","className":"gb-element-hero001 gb-element"} -->
<section class="gb-element-hero001 gb-element">
    <!-- Hero content -->
</section>
<!-- /wp:generateblocks/element -->

Card grid:

<!-- wp:generateblocks/element {"uniqueId":"cards001","tagName":"div","styles":{"display":"grid","gap":"2rem","gridTemplateColumns":"repeat(3, minmax(0, 1fr))","@media (max-width:1024px)":{"gridTemplateColumns":"repeat(2, minmax(0, 1fr))"},"@media (max-width:768px)":{"gridTemplateColumns":"1fr"}},"css":".gb-element-cards001{display:grid;gap:2rem;grid-template-columns:repeat(3, minmax(0, 1fr))}@media(max-width:1024px){.gb-element-cards001{grid-template-columns:repeat(2, minmax(0, 1fr))}}@media(max-width:768px){.gb-element-cards001{grid-template-columns:1fr}}","className":"gb-element-cards001 gb-element"} -->
<div class="gb-element-cards001 gb-element">
    <!-- Card blocks -->
</div>
<!-- /wp:generateblocks/element -->

Design Inference (When CSS Not Provided)

When converting Elementor without CSS values, infer styles based on context:

Default GeneratePress Design System

Use these defaults when no specific styles are provided:

Colors:

• Primary: #0073e6 (GeneratePress default accent)
• Text: #222222
• Muted text: #757575
• Background: #ffffff
• Light background: #f7f8f9
• Border: #e0e0e0

Typography:

• Body: 17px, line-height 1.7
• H1: 42px, font-weight 600
• H2: 35px, font-weight 600
• H3: 29px, font-weight 600
• H4: 24px, font-weight 600

Spacing:

• Section padding: 60px top/bottom
• Container max-width: var(--gb-container-width)
• Content padding: 20px
• Gap between elements: 20px

Buttons:

• Padding: 15px 30px
• Border-radius: 4px
• Background: primary color
• Hover: darken 10%

Site-Specific Inference

When the target site is known, extract design tokens from:

1. Theme's style.css - Primary colors, fonts, base sizes
2. theme.json (block themes) - Color palette, typography presets
3. Existing pages - Match the established visual language

Example inference for yoursite.com:

{
  "colors": {
    "primary": "#c0392b",
    "text": "#0a0a0a",
    "muted": "#5c5c5c",
    "background": "#ffffff",
    "lightBg": "#f5f5f3",
    "border": "#e5e5e5"
  },
  "typography": {
    "body": "1rem",
    "h1": "clamp(2rem, 5vw, 3.5rem)",
    "h2": "clamp(1.5rem, 3vw, 2.5rem)",
    "fontWeight": "900 for headings"
  },
  "spacing": {
    "sectionPadding": "4rem",
    "containerMax": "var(--gb-container-width)",
    "gap": "1rem to 2rem"
  },
  "effects": {
    "borderRadius": "1rem for cards, 2rem for buttons",
    "hoverLift": "translateY(-6px)",
    "shadow": "0 20px 60px rgba(0,0,0,0.15)"
  }
}

CRITICAL: No Extra HTML Comments

⛔ NEVER add HTML comments other than WordPress block markers.

The ONLY allowed comments are WordPress block delimiters:

• <!-- wp:generateblocks/element {...} --> and <!-- /wp:generateblocks/element -->
• <!-- wp:generateblocks/text {...} --> and <!-- /wp:generateblocks/text -->
• <!-- wp:generateblocks/media {...} --> and <!-- /wp:generateblocks/media -->
• <!-- wp:generateblocks/shape {...} --> and <!-- /wp:generateblocks/shape -->
• <!-- wp:image {...} --> and <!-- /wp:image -->
• <!-- wp:video {...} --> and <!-- /wp:video -->
• <!-- wp:gallery {...} --> and <!-- /wp:gallery -->
• Any other <!-- wp:{namespace}/{block} --> format

WRONG - These will break the block editor:

<!-- This is a card -->
<!-- Hero section -->
<!-- Converted from Elementor -->

CORRECT - Only block delimiters:

<!-- wp:generateblocks/element {"uniqueId":"sect001",...} -->
<section class="gb-element-sect001 gb-element">
    <!-- wp:generateblocks/text {"uniqueId":"sect001a",...} -->
    <h2 class="gb-text-sect001a gb-text">Hello World</h2>
    <!-- /wp:generateblocks/text -->
</section>
<!-- /wp:generateblocks/element -->

Any extra HTML comments will break the WordPress block editor and cause parsing errors. This is non-negotiable.

Critical Rules

1. htmlAttributes MUST Use Object Format

htmlAttributes MUST be a plain object, NOT an array of objects:

// ✅ CORRECT - Plain object
"htmlAttributes": {"href": "https://example.com/contact/", "target": "_blank", "id": "section-id"}

// ❌ WRONG - Array of objects (causes block editor recovery errors)
"htmlAttributes": [
  {"attribute": "href", "value": "/contact/"},
  {"attribute": "target", "value": "_blank"},
  {"attribute": "id", "value": "section-id"}
]

Note: linkHtmlAttributes for media blocks may use a different format.

2. Always Include Both styles and css

Every block needs:

• styles object with camelCase properties (supports responsive keys like "@media (max-width:1024px)":{...})
• css string with minified CSS (kebab-case, alphabetically sorted, base styles only)
• The css attribute must NOT contain hover states or transitions (the plugin generates those from the styles object)
• Exceptions that go in css: pseudo-elements (::before/::after), media queries, animations, parent hover targeting children

3. Element Blocks Need className

Add "className":"gb-element-{id} gb-element" to all element block attributes (className MUST include the uniqueId). HTML class order: gb-element-{id} gb-element:

<!-- wp:generateblocks/element {"uniqueId":"card001",...,"className":"gb-element-card001 gb-element"} -->
<div class="gb-element-card001 gb-element">...</div>
<!-- /wp:generateblocks/element -->

4. Text <a> vs Element <a> Links

5. SVG Icons Use Shape Blocks

Convert Elementor icons to generateblocks/shape (not generateblocks/element with raw SVG):

<!-- wp:generateblocks/shape {"uniqueId":"icon001","styles":{"alignItems":"center","backgroundColor":"#f5f5f3","borderRadius":"0.75rem","color":"#c0392b","display":"flex","height":"3rem","justifyContent":"center","width":"3rem","svg":{"fill":"currentColor","height":"1.5rem","width":"1.5rem"}},"css":".gb-shape-icon001{align-items:center;background-color:#f5f5f3;border-radius:0.75rem;color:#c0392b;display:flex;height:3rem;justify-content:center;width:3rem}.gb-shape-icon001 svg{fill:currentColor;height:1.5rem;width:1.5rem}"} -->
<span class="gb-shape gb-shape-icon001"><svg viewBox="0 0 24 24" fill="currentColor"><path d="..."/></svg></span>
<!-- /wp:generateblocks/shape -->

6. Lists Use core/list with .list Class

Convert Elementor list widgets to native WordPress list block:

<!-- wp:list {"className":"list"} -->
<ul class="wp-block-list list">...</ul>
<!-- /wp:list -->

7. Container Width with CSS Variable

Use --gb-container-width for inner container width and align: "full" on parent section:

{"align": "full", "styles": {"maxWidth": "var(\u002d\u002dgb-container-width)"}}

8. Use Semantic HTML

Replace Elementor's generic divs with proper tags:

9. Remove Spacers

Never convert elementor-widget-spacer to a block. Use:

• marginBottom on preceding element
• marginTop on following element
• gap on parent container

10. Flatten Icon Boxes

Elementor icon box (simplified):

<div class="elementor-icon-box">
  <div class="elementor-icon-box-icon">
    <span class="elementor-icon"><i class="fab fa-wordpress"></i></span>
  </div>
  <div class="elementor-icon-box-content">
    <h3>Title</h3>
    <p>Description</p>
  </div>
</div>

GenerateBlocks:

<!-- wp:generateblocks/element {"uniqueId":"ibox001","tagName":"div","styles":{"alignItems":"flex-start","display":"flex","gap":"1rem"},"css":".gb-element-ibox001{align-items:flex-start;display:flex;gap:1rem}","className":"gb-element-ibox001 gb-element"} -->
<div class="gb-element-ibox001 gb-element">
    <!-- wp:generateblocks/shape {"uniqueId":"ibox001a","styles":{"alignItems":"center","backgroundColor":"#f5f5f3","borderRadius":"0.75rem","color":"#c0392b","display":"flex","flexShrink":"0","height":"3rem","justifyContent":"center","width":"3rem","svg":{"fill":"currentColor","height":"1.5rem","width":"1.5rem"}},"css":".gb-shape-ibox001a{align-items:center;background-color:#f5f5f3;border-radius:0.75rem;color:#c0392b;display:flex;flex-shrink:0;height:3rem;justify-content:center;width:3rem}.gb-shape-ibox001a svg{fill:currentColor;height:1.5rem;width:1.5rem}"} -->
    <span class="gb-shape gb-shape-ibox001a"><svg viewBox="0 0 24 24" fill="currentColor"><path d="..."/></svg></span>
    <!-- /wp:generateblocks/shape -->
    <!-- wp:generateblocks/element {"uniqueId":"ibox001b","tagName":"div","styles":{"flex":"1"},"css":".gb-element-ibox001b{flex:1}","className":"gb-element-ibox001b gb-element"} -->
    <div class="gb-element-ibox001b gb-element">
        <!-- wp:generateblocks/text {"uniqueId":"ibox001c","tagName":"h3","styles":{"fontSize":"1.125rem","fontWeight":"700","marginBottom":"0.5rem"},"css":".gb-text-ibox001c{font-size:1.125rem;font-weight:700;margin-bottom:0.5rem}"} -->
        <h3 class="gb-text gb-text-ibox001c">Title</h3>
        <!-- /wp:generateblocks/text -->
        <!-- wp:generateblocks/text {"uniqueId":"ibox001d","tagName":"p","styles":{"color":"#5c5c5c","lineHeight":"1.6"},"css":".gb-text-ibox001d{color:#5c5c5c;line-height:1.6}"} -->
        <p class="gb-text gb-text-ibox001d">Description</p>
        <!-- /wp:generateblocks/text -->
    </div>
    <!-- /wp:generateblocks/element -->
</div>
<!-- /wp:generateblocks/element -->

11. Full Absolute URLs

Always use full absolute URLs in htmlAttributes, never relative paths:

// ✅ CORRECT
"htmlAttributes": {"href": "https://example.com/contact/"}

// ❌ WRONG
"htmlAttributes": {"href": "/contact/"}

12. No Spaces in CSS Functions

The block editor minifies CSS, so spaces in functions like clamp() cause mismatches:

/* ✅ CORRECT */
font-size:clamp(2rem,5vw,3rem)

/* ❌ WRONG */
font-size:clamp(2rem, 5vw, 3rem)

13. SVG Attribute Order in HTML

SVG elements must follow this attribute order: viewBox first, then fill, then aria-hidden:

<!-- ✅ CORRECT -->
<svg viewBox="0 0 24 24" fill="currentColor" aria-hidden="true"><path d="..."/></svg>

<!-- ❌ WRONG -->
<svg fill="currentColor" viewBox="0 0 24 24"><path d="..."/></svg>

14. Compact Nesting

Closing tags must be on the same line as their parent's closing comment. No blank lines between closing tags:

<!-- ✅ CORRECT -->
    </div>
    <!-- /wp:generateblocks/element -->
</section>
<!-- /wp:generateblocks/element -->

<!-- ❌ WRONG -->
    </div>

    <!-- /wp:generateblocks/element -->

</section>

<!-- /wp:generateblocks/element -->

Conversion Workflow

1. Analyze Elementor HTML - Identify sections, columns, widgets
2. Extract content - Isolate actual text, images, links
3. Determine layout - Map column structure to grid/flex
4. Apply design tokens - Use provided CSS or infer from site
5. Build blocks - Create GenerateBlocks with inline styles
6. Test responsive - Add media queries for breakpoints
7. Validate - Ensure no HTML comments except block markers

Performance Benefits

Font Awesome to SVG

Replace Elementor's Font Awesome icons with inline SVGs:

<!-- Instead of <i class="fab fa-twitter"></i> -->
<svg viewBox="0 0 24 24" fill="currentColor" aria-hidden="true">
    <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"/>
</svg>

See SVG Icons Reference for common icons.