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wolulabswolulabs/hermes-founder-os/skills/growth-lab/SKILL.md

growth-lab

Skill18 starsChanged 6 months agoMITView on GitHub

Specialist skill for landing page copy, SEO planning, content strategy, ads angles, TikTok and short-form scripts, email copy, launch messaging, and acquisition experiments. Primary outputs: LANDING_PAGE_COPY.md, CONTENT_PLAN.md, SEO_PLAN.md.

The file

We split this skill into the rules it gives an agent

5 rules. About 0 are common, 4 are distinctive, and 1 is very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈4

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Use this skill after positioning and MVP scope are clear.

    line 8
  2. Very specific:

    Do not use this skill to validate whether the idea should exist.

    line 10
  3. Distinctive:

    Read PRD, validation report, and positioning.

    line 39
  4. Distinctive:

    Write landing page structure and copy.

    line 41
  5. Distinctive:

    Create content plan for the first 30 days.

    line 43

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Growth Lab

Use this skill after positioning and MVP scope are clear. Growth Lab turns product context into messaging, acquisition plans, SEO opportunities, content ideas, and conversion-focused copy.

Do not use this skill to validate whether the idea should exist. Use validation-lab first when demand, ICP, or pain are unclear.

Primary Outputs

  • LANDING_PAGE_COPY.md
  • CONTENT_PLAN.md
  • SEO_PLAN.md

Use This Skill For

  • Landing page copy.
  • SEO strategy.
  • Content strategy.
  • Ads angles.
  • TikTok and short-form scripts.
  • Email copy.
  • Launch messaging.
  • Acquisition experiments.

Do Not Use This Skill For

  • PRD generation.
  • Architecture review.
  • Code implementation.
  • Launch operations checklist.
  • UX audit of a built interface.

Default Workflow

  1. Read PRD, validation report, and positioning.
  2. Extract ICP, pain, outcome, differentiation, proof, and objections.
  3. Write landing page structure and copy.
  4. Build SEO keyword clusters by intent.
  5. Create content plan for the first 30 days.
  6. Draft launch and email messaging if requested.
  7. Define conversion metrics.

Mobile Payment Copy Guardrail

For iOS/Android apps that sell digital goods, premium features, credits, paid AI usage, or subscriptions consumed in the app, do not write in-app copy that steers users to Stripe, PayPal, Midtrans, Xendit, or web checkout unless a documented App Store / Google Play policy exception applies.

Use platform-compliant language such as "Subscribe in the app", "Start free trial", or "Unlock premium" when the purchase should happen through Apple IAP or Google Play Billing. If web checkout is part of the strategy, label it as a web-only flow and require policy review before using it in mobile app copy.

References

  • references/landing-page-framework.md for landing page copy.
  • references/seo-framework.md for SEO planning.
  • references/content-framework.md for content strategy.
  • references/launch-copy-framework.md for launch messaging.
  • examples/landing-page-copy-example.md and examples/content-plan-example.md for output examples.

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