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whanoftheworldwhanoftheworld/graphic-skills/skills/design-brief/SKILL.md

design-brief

Skill0 starsChanged 34 days agoMITView on GitHub

Turn a graphic request into a one-page brief (message, audience, format, copy, success test) before anything is designed.

22 other projects use a version of this.

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Used with

Projects with it also use brief-to-tasks, design-flow and 5 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • julianoczkowskiSkill

    brief-to-tasks

    Break a design brief into an ordered checklist of independently buildable tasks using vertical slices. Saves as a markdown checklist. Use when user wants to break down work, create tasks from a brief, plan implementation order, or mentions "tasks" or "breakdown".

    Also in 7 projects that use this

  • julianoczkowskiSkill

    design-flow

    Run the full design-to-build workflow as a guided sequence. Orchestrates all designer skills in order, from grilling through review. Use when user wants to go through the complete design process, start a project from scratch, run the full flow, or mentions "design flow" or "full workflow".

    Also in 6 projects that use this

  • 45ckSkill

    information-architecture

    Define the information architecture for a prototype -- sitemap, navigation model, grouping logic, labeling, and action placement.

    Also in 8 projects that use this

  • ilikescienceSkill

    design-tokens

    Expert in design tokens using the DTCG specification. Use this skill when users ask about design tokens, DTCG format, token validation, formatting, transformation, color spaces (sRGB, Display P3, OKLCH), references and aliasing, resolvers, theming with modifiers/contexts, multi-platform design systems, accessibility, or working with tools like jq, jsonata, and terrazzo. Helps with token file creation, resolver configuration, structure, naming conventions, and best practices.

    Also in 8 projects that use this

  • dillonluiSkill

    design-review

    Review a view or flow for UX and UI issues. Provides severity-ranked, actionable findings grounded in established design heuristics. Use when the user asks for design feedback, UX review, or UI critique.

    Also in 7 projects that use this

  • GoogleSkill

    grill-me

    A relentless interview to sharpen a plan or design.

    Also in 7 projects that use this

The file

We split this skill into the rules it gives an agent

1 rule. 0 are common, 0 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 19 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Run design-grilling over this tree.

    line 15

“Common” is measured: kept by at least 6 in 10 of the 19 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Design brief

Most weak graphics come from a missing decision, not a missing skill: nobody said what the one message was, or where it would be seen. This skill settles those decisions in a short interview and writes them down for /make-graphic.

Load the brand-context and design-grilling skills (the Skill tool, or read their SKILL.md). Reply in the user's language. If there is no brand memory, say so and follow brand-context.

Interview

Run design-grilling over this tree. Skip any node the request already answers, and take facts from the brand memory instead of asking (the channels, the audience, the voice).

  • Message: the single thing the viewer should do, feel, or know, in one sentence. Two messages mean two graphics.
  • Viewer and moment: who sees it, where, in how many seconds (scrolling a feed, walking past a window, holding a package).
  • Format: the channel, then its canvas. Confirm current platform specs before fixing a size; they change.
  • Copy: which words are supplied, which you write, and in which languages. Mark every claim, price, date, and number as supplied by the human or as a placeholder.
  • Required elements: logo version, legal lines, contact, price, a call to action.
  • Brand levers: which parts of the brand carry this piece (the color block, the photography, the display type), taken from the brand memory.
  • Imagery: supplied photographs, a generated image (Codex's imagegen, through /brand-image), or code-only shapes and type.
  • Success test: how the human will judge it, stated in terms a check can answer (readable at 200 px wide, the offer is the first read, the logo has clear space).
  • Constraints and variants: print specs and bleed, deadline, the sizes to adapt it to.

Write

The interview writes to the brief and never to the brand memory. Save brand/briefs/<yyyy-mm-dd>-<slug>.md with one heading per node above (Message, Viewer and moment, Format, Copy, Required elements, Brand levers, Imagery, Success test, Constraints and variants), the human's words quoted where they chose them, and the success test as a checklist. Read it back in plain words and get an explicit yes.

The brief is done when the message fits one sentence, the canvas size is fixed, every number or claim in the copy has a named source, and the success test is checkable. Then tell the human to run /make-graphic on it.

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