agentleFS
Sign inStart free
ukunal91appukunal91app/Marketing-Skills-by-Corey-Haines/skills/analytics-tracking/SKILL.md

analytics-tracking

Skill26 starsChanged 9 months agoMITView on GitHub

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

We split this skill into the rules it gives an agent

13 rules. 1 is common, 11 are distinctive, and 1 is very specific to this project.

  • 1

    Common

    Most of the 30 edited versions we read keep these.

  • 11

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions.

    line 15
  2. Common:

    Before implementing tracking, understand:

    line 17
  3. Distinctive:

    Every event should inform a decision

    line 28
  4. Distinctive:

    Avoid spaces and special characters

    line 87
  5. Distinctive:

    Use consistent property names

    line 128
  6. Distinctive:

    Don't duplicate automatic properties

    line 130
  7. Distinctive:

    Avoid PII in properties

    line 131
  8. Distinctive:

    Create GA4 property and data stream

    line 139
  9. Distinctive:

    Use underscores or hyphens consistently

    line 196
  10. Distinctive:

    Document all UTMs in a spreadsheet

    line 198
  11. Distinctive:

    No PII in analytics properties

    line 235
  12. Distinctive:

    Use consent mode (wait for consent)

    line 240
  13. Distinctive:

    Only collect what you need

    line 242

“Common” is measured: kept by at least 6 in 10 of the 30 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing tracking, understand:

  1. Business Context - What decisions will this data inform? What are key conversions?
  2. Current State - What tracking exists? What tools are in use?
  3. Technical Context - What's the tech stack? Any privacy/compliance requirements?

Core Principles

1. Track for Decisions, Not Data

  • Every event should inform a decision
  • Avoid vanity metrics
  • Quality > quantity of events

2. Start with the Questions

  • What do you need to know?
  • What actions will you take based on this data?
  • Work backwards to what you need to track

3. Name Things Consistently

  • Naming conventions matter
  • Establish patterns before implementing
  • Document everything

4. Maintain Data Quality

  • Validate implementation
  • Monitor for issues
  • Clean data > more data

Tracking Plan Framework

Structure

Event Name | Category | Properties | Trigger | Notes
---------- | -------- | ---------- | ------- | -----

Event Types

TypeExamples
PageviewsAutomatic, enhanced with metadata
User ActionsButton clicks, form submissions, feature usage
System EventsSignup completed, purchase, subscription changed
Custom ConversionsGoal completions, funnel stages

For comprehensive event lists: See references/event-library.md

Event Naming Conventions

Recommended Format: Object-Action

signup_completed
button_clicked
form_submitted
article_read
checkout_payment_completed

Best Practices

  • Lowercase with underscores
  • Be specific: cta_hero_clicked vs. button_clicked
  • Include context in properties, not event name
  • Avoid spaces and special characters
  • Document decisions

Essential Events

Marketing Site

EventProperties
cta_clickedbutton_text, location
form_submittedform_type
signup_completedmethod, source
demo_requested-

Product/App

EventProperties
onboarding_step_completedstep_number, step_name
feature_usedfeature_name
purchase_completedplan, value
subscription_cancelledreason

For full event library by business type: See references/event-library.md

Event Properties

Standard Properties

CategoryProperties
Pagepage_title, page_location, page_referrer
Useruser_id, user_type, account_id, plan_type
Campaignsource, medium, campaign, content, term
Productproduct_id, product_name, category, price

Best Practices

  • Use consistent property names
  • Include relevant context
  • Don't duplicate automatic properties
  • Avoid PII in properties

GA4 Implementation

Quick Setup

  1. Create GA4 property and data stream
  2. Install gtag.js or GTM
  3. Enable enhanced measurement
  4. Configure custom events
  5. Mark conversions in Admin

Custom Event Example

gtag('event', 'signup_completed', {
  'method': 'email',
  'plan': 'free'
});

For detailed GA4 implementation: See references/ga4-implementation.md

Google Tag Manager

Container Structure

ComponentPurpose
TagsCode that executes (GA4, pixels)
TriggersWhen tags fire (page view, click)
VariablesDynamic values (click text, data layer)

Data Layer Pattern

dataLayer.push({
  'event': 'form_submitted',
  'form_name': 'contact',
  'form_location': 'footer'
});

For detailed GTM implementation: See references/gtm-implementation.md

UTM Parameter Strategy

Standard Parameters

ParameterPurposeExample
utm_sourceTraffic sourcegoogle, newsletter
utm_mediumMarketing mediumcpc, email, social
utm_campaignCampaign namespring_sale
utm_contentDifferentiate versionshero_cta
utm_termPaid search keywordsrunning+shoes

Naming Conventions

  • Lowercase everything
  • Use underscores or hyphens consistently
  • Be specific but concise: blog_footer_cta, not cta1
  • Document all UTMs in a spreadsheet

Debugging and Validation

Testing Tools

ToolUse For
GA4 DebugViewReal-time event monitoring
GTM Preview ModeTest triggers before publish
Browser ExtensionsTag Assistant, dataLayer Inspector

Validation Checklist

  • Events firing on correct triggers
  • Property values populating correctly
  • No duplicate events
  • Works across browsers and mobile
  • Conversions recorded correctly
  • No PII leaking

Common Issues

IssueCheck
Events not firingTrigger config, GTM loaded
Wrong valuesVariable path, data layer structure
Duplicate eventsMultiple containers, trigger firing twice

Privacy and Compliance

Considerations

  • Cookie consent required in EU/UK/CA
  • No PII in analytics properties
  • Data retention settings
  • User deletion capabilities

Implementation

  • Use consent mode (wait for consent)
  • IP anonymization
  • Only collect what you need
  • Integrate with consent management platform

Output Format

Tracking Plan Document

# [Site/Product] Tracking Plan

## Overview
- Tools: GA4, GTM
- Last updated: [Date]

## Events

| Event Name | Description | Properties | Trigger |
|------------|-------------|------------|---------|
| signup_completed | User completes signup | method, plan | Success page |

## Custom Dimensions

| Name | Scope | Parameter |
|------|-------|-----------|
| user_type | User | user_type |

## Conversions

| Conversion | Event | Counting |
|------------|-------|----------|
| Signup | signup_completed | Once per session |

Task-Specific Questions

  1. What tools are you using (GA4, Mixpanel, etc.)?
  2. What key actions do you want to track?
  3. What decisions will this data inform?
  4. Who implements - dev team or marketing?
  5. Are there privacy/consent requirements?
  6. What's already tracked?

Tool Integrations

For implementation, see the tools registry. Key analytics tools:

ToolBest ForMCPGuide
GA4Web analytics, Google ecosystem✓ga4.md
MixpanelProduct analytics, event tracking-mixpanel.md
AmplitudeProduct analytics, cohort analysis-amplitude.md
PostHogOpen-source analytics, session replay-posthog.md
SegmentCustomer data platform, routing-segment.md

Related Skills

  • ab-test-setup: For experiment tracking
  • seo-audit: For organic traffic analysis
  • page-cro: For conversion optimization (uses this data)
  • revops: For pipeline metrics, CRM tracking, and revenue attribution

Download now (ZIP)

Does it work?

Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.

Reviews can't be read right now.

Your trail

Files you open will collect here, so you can find them again.

Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.

Now do this for your own.

Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.

Check your setup, free