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tarunyadav1tarunyadav1/ios-app-lifecycle/skills/app-store-listing/SKILL.md

app-store-listing

Skill1 starsChanged 36 days agoMITView on GitHub

Write and audit an App Store product page and pre-check App Review risks — app name, subtitle, keywords, description, promotional text, screenshots and previews, privacy nutrition labels, age rating, and a guideline pre-flight. Use for "write my App Store listing", "ASO", "keywords", "screenshots", "will this pass review", or before a first submission.

1 other project uses a version of this.

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The file

We split this skill into the rules it gives an agent

4 rules. About 0 are common, 2 are distinctive, and 2 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈2

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 2

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Read the app (features, onboarding, paywall), any existing listing (fastlane/metadata/ if deliver is used), and ask for: the target …

    line 10
  2. Distinctive:

    If the app tracks across apps or websites, it needs App Tracking Transparency before tracking.

    line 35
  3. Distinctive:

    Check the app against the guidelines that most often cause rejections, and report each one as pass / risk / fail, with the evidence:

    line 40
  4. Very specific:

    When adding locales, translate keywords per locale (don't copy them), and localize the screenshot text.

    line 54

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

App Store Listing & Review Pre-flight

1. Gather inputs

Read the app (features, onboarding, paywall), any existing listing (fastlane/metadata/ if deliver is used), and ask for: the target audience, the top 3 competitors, primary markets/locales, and whether the app is free, paid, or freemium.

2. Metadata (respect the hard limits)

FieldLimitGuidance
App name30 charsBrand + the strongest keyword if it fits naturally
Subtitle30 charsThe core benefit; don't repeat words from the name
Keywords100 bytes, comma-separated, no spacesSingular forms, no words already in name/subtitle, no competitor trademarks
Promotional text170 charsChangeable without a review; use it for the current offer or news
Description4,000 charsFirst 3 lines carry the weight; benefits → features → social proof → subscription terms
What's New4,000 charsSee ios-release

Count characters with code, not by eye. Output a ready-to-paste block for each field, and (if fastlane deliver is used) write the files under fastlane/metadata/<locale>/.

3. Screenshots and previews

  • Plan up to 10 screenshots per device class. The first 3 matter most: each one is a single headline benefit plus the screen that proves it.
  • Required sizes change. Check App Store Connect's current screenshot specifications (the largest iPhone size, plus iPad if the app runs on iPad) before rendering.
  • Capture clean states in the Simulator with demo data: status bar overridden via xcrun simctl status_bar <udid> override --time 9:41 --batteryState charged --batteryLevel 100, then xcrun simctl io <udid> screenshot.
  • For automation, fastlane snapshot + frameit, or design the frames in Figma with the Figma connector.

4. Privacy and ratings

  • Build the privacy nutrition label from the code: list every SDK and what it collects, linked to identity or not, used for tracking or not. Flag any mismatch with PrivacyInfo.xcprivacy.
  • If the app tracks across apps or websites, it needs App Tracking Transparency before tracking.
  • Answer the age-rating questionnaire based on actual content, including user-generated content and web views.

5. Review pre-flight

Check the app against the guidelines that most often cause rejections, and report each one as pass / risk / fail, with the evidence:

  • 2.1 App completeness — no crashes, placeholder text, broken links or empty states; a demo account if login is required
  • 2.3 Accurate metadata — screenshots show the real app; no prices or "#1" claims in the name
  • 3.1.1 / 3.1.2 In-app purchase and subscriptions — digital goods use IAP; the paywall shows price, period, what's included, and links to Terms and Privacy; Restore Purchases exists
  • 4.2 Minimum functionality — more than a wrapped website
  • 4.8 Login services — if third-party social login is offered, an equivalent privacy-focused option (e.g. Sign in with Apple) is offered too
  • 5.1.1 Data collection — purpose strings for every permission; account deletion in-app if accounts exist; no forced sign-up for features that don't need it
  • 5.1.2 Data use and sharing — tracking only with ATT consent

Guidelines get revised. When something is borderline, check the current App Review Guidelines on developer.apple.com instead of relying on memory.

6. Localization

When adding locales, translate keywords per locale (don't copy them), and localize the screenshot text. Offer to set up fastlane/metadata for each locale.

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