Real-world growth & GTM know-how from 16 tech-company experts. Covers: paid ads (Google/Meta/LinkedIn), out-of-home & ABM, channel selection, PLG→Enterprise, SEO/GEO, programmatic SEO, launches & Product Hunt, pricing & monetization for AI products, ad creative strategy, organic and viral growth, and growth engineering with agents. Distilled from primary sources: interviews, transcripts, bylined articles. Contributors include Rex Gelb (Cursor), Jared Liu (YouMind), Ben Lang (Notion/Cursor), Lena Waters (Notion), Karri Saarinen (Linear), Morgane Palomares (ex-Vercel), Elena Verna (Lovable), Holly Chen (ExponentialX), Phil Carter (Elemental Growth), Austin Lau (Anthropic), Matt Swulinski (Wispr Flow), Meltem Kuran Berkowitz (Deel), Yuriy Timen (Grammarly), Grant Lee (Gamma), Chris Pedregal (Granola), and Frank (AI product, 5M users). Plus company teardowns: PSEO canonical patterns (Zapier, Canva, G2, Wise, Nomad List, Tripadvisor, Glassdoor), a Canva deep-dive (JTBD page design and the AI citation paradox), OpenRouter's data-flywheel PSEO, and a debunk of the widely-miscited Jasper traffic story.
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Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns.
Write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.
Optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms.
A folder with a SKILL.md file: a name, a description of when to use it, and instructions. Claude loads a skill only when the task matches its description.
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