Claude skills and agent skills

get-proofpilotSkill

ads-budget

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-budget/SKILL.md

Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".

get-proofpilotSkill

ads-competitor

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-competitor/SKILL.md

Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "competitor PPC", or "ad intelligence".

Often used withads-dna·ads-generate

get-proofpilotSkill

ads-creative

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-creative/SKILL.md

Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says "creative audit", "ad creative", "creative fatigue", "ad copy", "ad design", or "creative review".

Often used withads-dna·ads-generate

get-proofpilotSkill

ads-google

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-google/SKILL.md

Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says "Google Ads", "Google PPC", "search ads", "PMax", "Performance Max", or "Google campaign".

get-proofpilotSkill

ads-landing

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-landing/SKILL.md

Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".

get-proofpilotSkill

ads-linkedin

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-linkedin/SKILL.md

LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", or "LinkedIn campaign".

get-proofpilotSkill

ads-meta

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-meta/SKILL.md

Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 46 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says "Meta Ads", "Facebook Ads", "Instagram Ads", "Advantage+", or "Meta campaign".

Often used withads-dna·ads-generate

get-proofpilotSkill

ads-microsoft

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-microsoft/SKILL.md

Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says "Microsoft Ads", "Bing Ads", "Bing PPC", "Copilot ads", or "Microsoft campaign".

get-proofpilotSkill

ads-plan

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-plan/SKILL.md

Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".

get-proofpilotSkill

ads

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads/SKILL.md

Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and agency. Triggers on: "ads", "PPC", "paid advertising", "Google Ads", "Meta Ads", "Facebook Ads", "LinkedIn Ads", "TikTok Ads", "Microsoft Ads", "Bing Ads", "ad audit", "campaign audit", "ROAS", "conversion tracking", "creative fatigue", "bid strategy".

Often used withpopups·ads-dna·marketing-council

get-proofpilotSkill

ads-tiktok

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-tiktok/SKILL.md

TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 25 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says "TikTok Ads", "TikTok marketing", "TikTok Shop", "Spark Ads", "Smart+", or "TikTok campaign".

get-proofpilotSkill

ads-youtube

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/ads-youtube/SKILL.md

YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, and Demand Gen formats. Use when user says "YouTube Ads", "video ads", "pre-roll", "bumper ads", "YouTube campaign", or "Shorts ads".

get-proofpilotSkill

meta-ads-home-service

get-proofpilot/claude-skills-catalog/skills/02-paid-advertising/meta-ads-home-service/SKILL.md

Create Meta/Facebook ad campaigns for home service clients — video ad scripts, static ad creatives, campaign strategy, quiz funnels, and reporting. Use when asked to write Facebook ad scripts, create Meta ad strategy, build ad creatives, plan a Meta campaign, or generate ad copy for electricians, plumbers, HVAC, roofers, or any home service business. Triggers on: "Facebook ad", "Meta ad", "ad script", "video ad", "static ad", "ad creative", "ad strategy", "ad campaign", "lead gen ads", "home service ads".

get-proofpilotSkill

article-writing

get-proofpilot/claude-skills-catalog/skills/03-content-creation/article-writing/SKILL.md

Write articles, guides, blog posts, tutorials, newsletter issues, and other long-form content in a distinctive voice derived from supplied examples or brand guidance. Use when the user wants polished written content longer than a paragraph, especially when voice consistency, structure, and credibility matter.

Often used withbun-runtime·everything-claude-code-conventions·agent-sort

get-proofpilotSkill

content-engine

get-proofpilot/claude-skills-catalog/skills/03-content-creation/content-engine/SKILL.md

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.

Often used withbrand-discovery·agent-sort·configure-ecc

get-proofpilotSkill

content-strategy-spreadsheet

get-proofpilot/claude-skills-catalog/skills/03-content-creation/content-strategy-spreadsheet/SKILL.md

Create comprehensive content strategy spreadsheets with strategic thinking methodology. Builds complete content ecosystems including Strategy Overview, Customer Psychographic Profiles (with 8-factor scoring matrices), Content Hub (pillar/supporting/research/tool categorization), Interactive Tools inventory, E-books & Guides library, and Implementation Roadmap. Triggers on requests for content strategy, content planning, topic clusters, hub-and-spoke content, audience psychographics, conversion funnels, or editorial calendars. Creates professionally styled .xlsx files with conditional color-coding, type badges, funnel stage indicators, and search volume visualization.

get-proofpilotReads credentialsSkill

crosspost

get-proofpilot/claude-skills-catalog/skills/03-content-creation/crosspost/SKILL.md

Multi-platform content distribution across X, LinkedIn, Threads, and Bluesky. Adapts content per platform using content-engine patterns. Never posts identical content cross-platform. Use when the user wants to distribute content across social platforms.

Often used witheverything-claude-code-conventions·agent-sort·everything-claude-code

get-proofpilotReads credentialsSkill

fal-ai-media

get-proofpilot/claude-skills-catalog/skills/03-content-creation/fal-ai-media/SKILL.md

Unified media generation via fal.ai MCP — image, video, and audio. Covers text-to-image (Nano Banana), text/image-to-video (Seedance, Kling, Veo 3), text-to-speech (CSM-1B), and video-to-audio (ThinkSound). Use when the user wants to generate images, videos, or audio with AI.

Often used witheverything-claude-code-conventions·nextjs-turbopack·agent-sort

get-proofpilotSkill

frontend-slides

get-proofpilot/claude-skills-catalog/skills/03-content-creation/frontend-slides/SKILL.md

Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Use when the user wants to build a presentation, convert a PPT/PPTX to web, or create slides for a talk/pitch. Helps non-designers discover their aesthetic through visual exploration rather than abstract choices.

Often used witheverything-claude-code·everything-claude-code-conventions·nextjs-turbopack

get-proofpilotSkill

home-service-seo-content

get-proofpilot/claude-skills-catalog/skills/03-content-creation/home-service-seo-content/SKILL.md

Create SEO-optimized articles for electricians, plumbers, and home service businesses with brand voice training, humanization, AEO optimization, and E-E-A-T implementation. Use when asked to write blog posts, service pages, or SEO content for home service companies. Triggers include: 'write an article', 'create SEO content', 'blog post for electrician', 'service page', or requests for content with schema markup, E-E-A-T, or local SEO focus.