Skills real projects publish on GitHub, most starred first. Each one says what it will make an agent do before you copy it.
AnthropicSkillanthropics/knowledge-work-plugins/marketing/skills/content-creation/SKILL.md
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
AnthropicSkillanthropics/knowledge-work-plugins/marketing/skills/draft-content/SKILL.md
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
AnthropicSkillanthropics/knowledge-work-plugins/marketing/skills/email-sequence/SKILL.md
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.
AnthropicSkillanthropics/knowledge-work-plugins/marketing/skills/performance-report/SKILL.md
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
AnthropicSkillanthropics/knowledge-work-plugins/marketing/skills/seo-audit/SKILL.md
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/capacity-plan/SKILL.md
Plan resource capacity — workload analysis and utilization forecasting. Use when heading into quarterly planning, the team feels overallocated and you need the numbers, deciding whether to hire or deprioritize, or stress-testing whether upcoming projects fit the people you have.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/change-request/SKILL.md
Create a change management request with impact analysis and rollback plan. Use when proposing a system or process change that needs approval, preparing a change record for CAB review, documenting risk and rollback steps before a deployment, or planning stakeholder communications for a rollout.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/compliance-tracking/SKILL.md
Track compliance requirements and audit readiness. Trigger with "compliance", "audit prep", "SOC 2", "ISO 27001", "GDPR", "regulatory requirement", or when the user needs help tracking, preparing for, or documenting compliance activities.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/process-doc/SKILL.md
Document a business process — flowcharts, RACI, and SOPs. Use when formalizing a process that lives in someone's head, building a RACI to clarify who owns what, writing an SOP for a handoff or audit, or capturing the exceptions and edge cases of how work actually gets done.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/process-optimization/SKILL.md
Analyze and improve business processes. Trigger with "this process is slow", "how can we improve", "streamline this workflow", "too many steps", "bottleneck", or when the user describes an inefficient process they want to fix.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/risk-assessment/SKILL.md
Identify, assess, and mitigate operational risks. Trigger with "what are the risks", "risk assessment", "risk register", "what could go wrong", or when the user is evaluating risks associated with a project, vendor, process, or decision.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/runbook/SKILL.md
Create or update an operational runbook for a recurring task or procedure. Use when documenting a task that on-call or ops needs to run repeatably, turning tribal knowledge into exact step-by-step commands, adding troubleshooting and rollback steps to an existing procedure, or writing escalation paths for when things go wrong.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/status-report/SKILL.md
Generate a status report with KPIs, risks, and action items. Use when writing a weekly or monthly update for leadership, summarizing project health with green/yellow/red status, surfacing risks and decisions that need stakeholder attention, or turning a pile of project tracker activity into a readable narrative.
AnthropicSkillanthropics/knowledge-work-plugins/operations/skills/vendor-review/SKILL.md
Evaluate a vendor — cost analysis, risk assessment, and recommendation. Use when reviewing a new vendor proposal, deciding whether to renew or replace a contract, comparing two vendors side-by-side, or building a TCO breakdown and negotiation points before procurement sign-off.
AnthropicSkillanthropics/knowledge-work-plugins/partner-built/apollo/skills/enrich-lead/SKILL.md
Instant lead enrichment. Drop a name, company, LinkedIn URL, or email and get the full contact card with email, phone, title, company intel, and next actions.
AnthropicSkillanthropics/knowledge-work-plugins/partner-built/apollo/skills/prospect/SKILL.md
Full ICP-to-leads pipeline. Describe your ideal customer in plain English and get a ranked table of enriched decision-maker leads with emails and phone numbers.
AnthropicSkillanthropics/knowledge-work-plugins/partner-built/apollo/skills/sequence-load/SKILL.md
Find leads matching criteria and bulk-add them to an Apollo outreach sequence. Handles enrichment, contact creation, deduplication, and enrollment in one flow.
AnthropicSkillanthropics/knowledge-work-plugins/partner-built/brand-voice/skills/brand-voice-enforcement/SKILL.md
This skill applies brand guidelines to content creation. It should be used when the user asks to "write an email", "draft a proposal", "create a pitch deck", "write a LinkedIn post", "draft a presentation", "write a Slack message", "draft sales content", or any content creation request where brand voice should be applied. Also triggers on "on-brand", "brand voice", "enforce voice", "apply brand guidelines", "brand-aligned content", "write in our voice", "use our brand tone", "make this sound like us", "rewrite this in our tone", or "this doesn't sound on-brand". Not for generating guidelines from scratch (use guideline-generation) or discovering brand materials (use discover-brand).
AnthropicSkillanthropics/knowledge-work-plugins/partner-built/brand-voice/skills/discover-brand/SKILL.md
This skill orchestrates autonomous discovery of brand materials across enterprise platforms (Notion, Confluence, Google Drive, Box, SharePoint, Figma, Gong, Granola, Slack). It should be used when the user asks to "discover brand materials", "find brand documents", "search for brand guidelines", "audit brand content", "what brand materials do we have", "find our style guide", "where are our brand docs", "do we have a style guide", "discover brand voice", "brand content audit", or "find brand assets".
AnthropicSkillanthropics/knowledge-work-plugins/partner-built/brand-voice/skills/guideline-generation/SKILL.md
This skill generates, creates, or builds brand voice guidelines from source materials. It should be used when the user asks to "generate brand guidelines", "create a style guide", "extract brand voice", "create guidelines from calls", "consolidate brand materials", "analyze my sales calls for brand voice", "build a brand playbook from documents", "synthesize a voice and tone guide", or uploads brand documents, transcripts, or meeting recordings for brand analysis. Also triggers when the user has a discovery report and wants to convert it into actionable guidelines.
A folder with a SKILL.md file: a name, a description of when to use it, and instructions. Claude loads a skill only when the task matches its description.
Copy the folder into your project's .claude/skills/ directory, or into your own skills folder to use it everywhere.
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