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sergebulaevsergebulaev/x-skills/skills/x-content-planner/SKILL.md

x-content-planner

Skill163 starsChanged 4 months agoMITView on GitHub

Generate a weekly X (Twitter) content plan from a theme, audience, and content pillars. Produces per-day recommendations (single tweet vs thread, X hook formula, angle, posting time, primary goal), a single-to-thread mix, daily reply and quote-tweet targets, and a goal-mix balance check across replies, reposts, likes, and bookmarks. Use when the user wants to plan a week of X content instead of ad-hoc posting. Not for drafting one tweet (use x-post-writer) or one thread (use x-thread-builder).

2 other projects use a version of this.

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The file

We split this skill into the rules it gives an agent

5 rules. About 0 are common, 5 are distinctive, and 0 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈5

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Before a launch week (the plan aligns a product pillar)

    line 16
  2. Distinctive:

    Every formula earns a primary signal.

    line 67
  3. Distinctive:

    One formula per slot, varied across the week: Do not stack three X7 threads.

    line 88
  4. Distinctive:

    Add daily reply/quote-tweet targets with a suggested template.

    line 105
  5. Distinctive:

    Run the weekly balance check and the goal-mix check.

    line 106

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

X Content Planner

Produce a weekly X plan built around a pillar discipline and the faster cadence X allows. Unlike LinkedIn, X rewards posting multiple times a day, so the plan mixes single tweets, threads, and reply/quote-tweet targets.

When to use

  • User asks "plan my week on X" or "what should I post this week"
  • User wants to escape ad-hoc posting and establish a rhythm
  • Before a launch week (the plan aligns a product pillar)

Input

  • Theme (optional): e.g. "shipping our AI agent in public"
  • Audience description: e.g. "indie builders, AI engineers, early founders"
  • Pillar mix (optional): defaults to 40% Build-in-Public / 30% Insight / 20% Engagement / 10% Promotion
  • Posting cadence (optional): defaults to 2 posts/day on weekdays
  • Voice samples (optional): past tweets for voice calibration

Output

A markdown plan with:

7-day calendar

DaySlotTypePillarFormula1-line angleGoalTime
MonAMsingleInsightX1 One-Liner Contrarian"speed is a revenue line item"reposts9:30 AM
MonPMreply blockEngagementR-templates5 builder threadsreplies2:00 PM
TueAMthreadBuild-in-PublicX10 How-I Teardown"how we cut deploy 40m to 6m"bookmarks10:00 AM
TuePMsingleInsightX2 Data-Point"1.3s page = 2.4x conversion"bookmarks1:30 PM
WedAMthreadInsightX7 Listicle-Thread"9 landing-page mistakes"bookmarks9:30 AM
ThuAMsingleBuild-in-PublicX3 Confession"the metric we hid for a month"replies10:00 AM
FriAMsingleEngagementX6 Relatable"friday deploy energy"likes9:00 AM

(The skill fills real angles from the theme. Weekends are optional and skew to story threads or relatable singles.)

Daily reply and quote-tweet targets

For each day:

  • 5-10 accounts to engage (names or archetypes: "peer builders at 2-20k", "AI founders shipping in public", "the creators whose threads you bookmark")
  • Template to apply (R1 answer, R2 concede-sharpen, R3 extend, R5 value-add quote)
  • Target: 5-10 substantive replies per day. On X, replies on other people's posts drive more profile visits and follows than your own posts early on.

Weekly balance check

  • Single-to-thread mix roughly 60/40 (singles for cadence, threads for depth)
  • At least 1 build-in-public post (real number from your work)
  • At least 1 bookmark-bait post (list, framework, or how-to)
  • At least 1 engagement/reply-heavy day
  • No pillar over 60% of the week's posts
  • No formula repeated more than twice in the week
  • Goal mix spread (see below): not every post chases the same signal

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all bookmark-bait or all reply-bait reads as engineered. Spread the goals:

GoalFormulasWeekly target
RepliesX3, X9, X1at least 1
RepostsX1, X4, X8at least 1
LikesX6, X8at least 1
BookmarksX2, X5, X7, X10at least 2 (bookmarks are the underrated lever)

Rules

  • 2-4 posts/day is fine on X. It moves faster than LinkedIn and does not punish frequency the same way. Quality still gates: do not pad to hit a count.
  • Single-to-thread mix ~60/40. Singles keep you present daily; threads earn the bookmarks and follows.
  • Replies are a content type, not an afterthought. Block reply time daily; early growth on X comes more from replies than from posts.
  • Weekday mornings (9-11 AM local) and a 1-3 PM bump are the primary windows; 8-11 PM works for the dev/build crowd.
  • Promotion pillar max 1-2 posts/week. Overuse kills trust.
  • One formula per slot, varied across the week. Do not stack three X7 threads.

Formula -> pillar mapping

PillarPreferred formulas
Build-in-PublicX3 Confession, X10 How-I Teardown, X8 Story Thread
InsightX1 Contrarian, X2 Data-Point, X7 Listicle-Thread, X9 Curiosity-Gap
EngagementX6 Relatable, X4 Quote-Tweet, reply templates
PromotionX10 (results that imply the product), X2 (your own data)

Steps

  1. Gather inputs. Ask for theme, audience, pillar preferences if not provided.
  2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
  3. For each day and slot, pick: type (single/thread/reply block), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
  4. Add daily reply/quote-tweet targets with a suggested template.
  5. Run the weekly balance check and the goal-mix check; flag anything missing.
  6. Return as markdown, plus optional JSON for import.

Example

See references/example-week.md for a filled-in 7-day plan.

Files

  • SKILL.md - this file
  • references/example-week.md - worked 7-day plan
  • references/pillars-framework.md - the X pillar discipline explained

Related skills

  • x-post-writer - draft each single tweet from the plan
  • x-thread-builder - draft each thread from the plan
  • x-reply-drafter - execute the daily reply targets
  • x-hook-extractor - study competitors' posts while planning

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