ig-content-planner
Skill692 starsChanged 4 months agoMITView on GitHub
Generate a weekly Instagram content plan from a theme, audience, and content pillars. Produces a per-day mix of Reels, carousels, single images, and stories, each with a hook formula, angle, posting time, and primary goal, plus a weekly saves-and-shares goal (the 2026 lever), a story cadence, and a balance check across saves, shares, comments, and follows. Use to plan a week instead of ad-hoc posting. Not for drafting one caption (use ig-caption-writer) or one carousel (use ig-carousel-planner).
1 other project uses a version of this, 1 of them edited.
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Most recently taken up by
- pedroxcardoso/insta-metricsedited, first seen Nov 8, 2026
Other versions1 project uses a version of this.
Word for word · 0
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Edited · 1
- pedroxcardoso/insta-metrics★ 147% same
Wrote their own version · 0
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How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository11 other files it gives its agents.
- AGENTS.mdAGENTS.md
- CLAUDE.mdCLAUDE.md
- instagram-marketingSkill
- ig-audience-insightsSkill
- ig-caption-writerSkill
- ig-carousel-plannerSkill
- ig-hashtag-strategistSkill
- ig-hook-extractorSkill
- ig-humanizerSkill
- ig-profile-optimizerSkill
- ig-repurposerSkill
The file
We split this skill into the rules it gives an agent
6 rules. About 0 are common, 6 are distinctive, and 0 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈6
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 17
Before a launch week (the plan aligns a product pillar)
- Distinctive: line 50
Default heuristic: at least 3 of the week's feed posts are save-bait formats (IG1, IG5, IG6, IG8, IG10) and at least 2 are send-bait (IG2, …
- Distinctive: line 73
Every formula earns a primary signal.
- Distinctive: line 92
Check the user's own insights when available.
- Distinctive: line 94
One formula per slot, varied across the week: Do not stack three IG5 carousels.
- Distinctive: line 112
Run the weekly balance check and the goal-mix check.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Instagram Content Planner
Produce a weekly Instagram plan built around a pillar discipline and the format mix Instagram rewards: Reels for reach, carousels for saves, stories for the relationship. The plan sets a weekly saves-and-shares goal, because sends per reach and saves are the 2026 levers.
When to use
- User asks "plan my week on Instagram" or "what should I post this week"
- User wants to escape ad-hoc posting and establish a rhythm
- Before a launch week (the plan aligns a product pillar)
Input
- Theme (optional): e.g. "launching our design course"
- Audience description: e.g. "junior designers, career switchers"
- Pillar mix (optional): defaults to 40% Educational / 30% Story / 20% Engagement / 10% Promotion
- Posting cadence (optional): defaults to 4-5 feed posts/week + daily stories
- Voice samples (optional): past captions for voice calibration
Output
A markdown plan with:
7-day calendar
| Day | Format | Pillar | Formula | 1-line angle | Goal | Time |
| Mon | Reel | Educational | IG9 Pattern-Interrupt | "you post Reels at the worst time" | shares | 12:00 PM |
| Tue | Carousel | Educational | IG5 Listicle | "7 portfolio mistakes" | saves | 11:30 AM |
| Wed | Story set | Engagement | poll + question | "which layout wins?" | comments | 7:00 PM |
| Thu | Carousel | Story | IG6 Before/After | "my first $0 to first $4k" | follows | 11:00 AM |
| Fri | Single image | Engagement | IG3 Relatable | "opening Canva for one graphic" | comments | 1:00 PM |
| Sat | Reel | Educational | IG10 How-I Teardown | "how I edit a Reel in 20 min" | saves | 10:00 AM |
| Sun | Story set | Promotion | reshare + link | "course doors open" | follows | 6:00 PM |
(The skill fills real angles from the theme. Stories run daily underneath the feed posts.)
Weekly saves goal
- Set a concrete saves + shares target for the week (the primary lever). Default heuristic: at least 3 of the week's feed posts are save-bait formats (IG1, IG5, IG6, IG8, IG10) and at least 2 are send-bait (IG2, IG7, IG9).
- Track saves and shares as the headline metric, not likes.
Daily story cadence
- 2-4 story frames/day: behind-the-scenes, a poll or question sticker, and at least one reshare of a recent feed post (a send-equivalent signal that pushes the post to followers who missed it).
- Stories deepen the follower relationship; they do not chase non-follower reach.
Weekly balance check
- Format mix: at least 2 Reels (reach), at least 2 carousels (saves), stories daily
- At least 3 save-bait posts and 2 send-bait posts
- At least 1 real first-person story post (build trust, earn follows)
- No pillar over 50% of the week's feed posts
- No formula repeated more than twice in the week
- Promotion pillar 1-2 posts max
- Goal mix spread across saves, shares, comments, follows
Goal mix (balance the week)
Every formula earns a primary signal. A week that is all save-bait or all relatable reads as engineered. Spread the goals:
| Goal | Formulas | Weekly target |
| Saves | IG1, IG5, IG6, IG8, IG10 | at least 3 (the headline lever) |
| Shares | IG2, IG7, IG9 | at least 2 |
| Comments | IG3, IG4 | at least 1 |
| Follows | IG4, IG6, IG8 | at least 1 |
Rules
- Consistency beats frequency. 4-5 quality feed posts/week with daily stories beats a daily dump of filler. Do not pad to hit a count.
- Reels for reach, carousels for saves, stories for the relationship. Use the right surface for the job.
- Reels can run more often than carousels without fatigue, because each reaches a fresh non-follower audience.
- Best windows: weekdays 11 AM-1 PM and 7-9 PM local, plus Sunday evening. Check the user's own insights when available.
- Promotion pillar max 1-2 posts/week. Overuse buries reach.
- One formula per slot, varied across the week. Do not stack three IG5 carousels.
Formula -> pillar mapping
| Pillar | Preferred formulas |
| Educational | IG5 Listicle, IG8 Framework, IG10 How-I Reel, IG1 Number-First |
| Story | IG4 Confession, IG6 Before/After |
| Engagement | IG3 Relatable, IG9 Pattern-Interrupt Reel, story stickers |
| Promotion | IG6 (results that imply the product), IG1 (your own data) |
Steps
- Gather inputs. Ask for theme, audience, pillar preferences if not provided.
- Validate the pillar mix sums to 100%; warn if any pillar is over 50%.
- For each day, pick: format (Reel/carousel/image/story), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
- Set the weekly saves + shares goal and the daily story cadence.
- Run the weekly balance check and the goal-mix check; flag anything missing.
- Return as markdown, plus optional JSON for import.
Example
See references/example-week.md for a filled-in 7-day plan.
Files
SKILL.md- this filereferences/example-week.md- worked 7-day planreferences/pillars-framework.md- the Instagram pillar discipline explained
Related skills
ig-caption-writer- draft each single-image caption from the planig-carousel-planner- draft each carousel from the planig-hashtag-strategist- rotate sized hashtag sets across the weekig-hook-extractor- study competitors' posts while planning
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