Business One-Pager

Draft a polished one-page overview from whatever the user provides — a few sentences, pasted bullet points, or uploaded materials.

Why This Skill Exists

Most small companies, agencies, practices, programs, and internal teams don't have a dedicated marketing writer or a designer on call. Getting a clean, professional overview in front of a prospect, partner, recruit, or investor often means starting from scratch or reformatting an unwieldy deck. This skill turns raw information into a structured, well-written overview that's ready to share or hand off to a designer.

The output is polished markdown — structured cleanly enough to drop into a template, email, or document without heavy editing, but not a finished designed file. That keeps the skill flexible regardless of what tools the user has available.

What This Skill Does Not Do

• It does not invent strategy, results, team backgrounds, customers, or differentiators. Everything in the output comes from what the user provides.
• It does not calculate or derive metrics. If numbers are provided, they are presented as given.
• It does not make compliance or legal determinations. Marketing materials may be subject to review requirements — that is the user's responsibility.
• It does not produce a designed PDF or formatted document. The output is markdown intended as a draft for further editing or design work.

Inputs

The skill works on a spectrum. More context produces a tighter, more specific draft. Less context produces a clean placeholder-filled template. Either is useful.

Rich inputs (if available):

• Uploaded pitch deck, proposal, RFP response, or prior marketing document
• Customer or stakeholder updates, case studies, testimonials with permission
• Description of the offering in any form
• Team bios or professional profiles
• Results, traction, or select metrics (revenue, customers, outcomes, retention, throughput, impact numbers)
• Target audience profile (enterprise buyers, small businesses, patients, grant funders, institutional investors, candidates, etc.)
• Commercial terms (pricing model, engagement model, minimums, contract length, fund terms)
• Geographic, sector, or segment focus

Minimal inputs (enough to start):

• Name and category (e.g., "B2B payroll software," "outpatient physical therapy clinic," "brand design studio," "workforce re-entry program," "early-stage venture fund")
• A sentence or two on what makes it different
• Founder, principal, or team background in any form

If the user provides only minimal inputs, produce a clean template with [INSERT ...] placeholders and append a list of what would strengthen the draft. Do not refuse to proceed because inputs are limited.

Core Principles

Only use what the user provides. Do not invent results, fabricate credentials, name customers the user has not named, or add claims the user has not made. A marketing document with invented content is worse than a sparse one.

Extract and reorganize, don't generate. When the user uploads source materials, the job is to pull out what matters and restructure it into the one-pager format — not to rewrite the organization's strategy from scratch.

Be specific where possible, honest about gaps otherwise. Vague language like "experienced team with a strong track record" is weaker than actual specifics. If specifics aren't provided, use placeholders that prompt the user to fill them in.

Write for a sophisticated audience. Prospects, procurement teams, partners, grant committees, senior candidates, and investors are professionals who read many of these. The tone should be confident and direct without being promotional or overselling.

Shorter is better. A genuine one-pager is 400–600 words. Resist the urge to fill space. Readers skim; every sentence should earn its place.

Output Format

Produce the one-pager in the structure below. Omit sections where no information is available and there is no meaningful placeholder to offer. Tailor the headers and emphasis to the offering and the audience — a software product, a consulting practice, a community program, and an investment fund have different priorities, and a recruiting one-pager leads with mission and team where a sales one-pager leads with the problem solved.

One-Pager Structure

# [Name]
**[Category] | [Stage / Founded / Size if known] | [Headline metric if known]**

---

## What We Do
[2–4 sentences describing the offering, who it serves, and what outcome it
delivers. Be specific about segment, geography, and delivery model if
provided. If not provided, use placeholders.]

---

## Why Us
[What makes this organization or offering differentiated. This is the most
important section — if the user has a clear view on their edge, it goes
here. If not, use a placeholder and note that this needs to be the sharpest
section of the document.]

---

## Team
[Key people: name, title, and the most relevant prior experience or
credential. Keep to 1–2 sentences per person. Only include what the user
provides — do not look up or infer backgrounds.]

---

## Results
[If results, traction, outcomes, or performance data are provided, present
them here exactly as given — customer counts, retention, throughput, impact
measures, case study outcomes, track record. If nothing is available yet
(e.g., pre-launch, first program cycle, first fund), omit this section or
acknowledge it briefly and pivot to relevant prior experience instead. Do
not estimate or derive figures.]

---

## How We Work
[How the offering is delivered, sourced, evaluated, or managed. For a
product: onboarding, integration, support model. For a service: engagement
model, process, deliverables. For a program: intake, curriculum, follow-up.
For a fund: sourcing, evaluation, portfolio construction. Only include what
the user provides.]

---

## Commercials
[Pricing model, engagement terms, minimums, contract length, fees, or fund
terms as the user provides them. Use placeholders for anything missing.]

---

## Who It's For
[The audience this is right for — e.g., mid-market finance teams, hospital
systems, first-time managers, community foundations, institutional
investors. If the user hasn't specified, omit or use a light placeholder.]

---

[Contact / Organization Name]
[Website if provided]
[Contact information if provided]

Adapting to Input Level

When source materials are uploaded

Read the uploaded content carefully. Extract the core offering, team, differentiation, and any results data. Restructure into the one-pager format — do not simply summarize the source document, actively reorganize it into this tighter structure. Flag any sections that are weak or missing in the original.

When only a description is provided

Use the description as-is for the sections it covers. Fill gaps with clearly marked [INSERT ...] placeholders. Append a completion checklist.

When input is minimal (a sentence or two)

Produce a clean template with the name and category populated where known, [INSERT ...] placeholders everywhere else, and a prioritized list of what to fill in first. The Why Us section is always the highest priority — note that explicitly.

Tone

Default to: precise, professional, understated. Overviews that oversell raise flags with experienced readers — procurement teams, grant reviewers, senior candidates, and investors alike. Avoid:

• Superlatives without evidence ("exceptional results," "best-in-class process," "industry-leading")
• Vague differentiation claims ("we have a unique approach")
• Buzzwords that don't mean anything ("value-add," "proprietary" without explanation, "synergies")
• Excessive length — if a section can be one sentence, it should be one sentence

If the user provides prior marketing materials, match that voice and register.

When Context Is Limited

Append the following at the end of any draft where meaningful inputs are missing:

---
**To sharpen this one-pager, consider adding:**
- [Prioritized list of missing inputs, starting with the most impactful]

Always list the Why Us section first if it's missing or thin — that is the section readers most scrutinize.

Quality Checks

Before delivering the draft, verify:

• No invented facts, credentials, customers, or results figures
• All missing data marked with [INSERT ...] placeholders
• Length is 400–600 words (excluding placeholders and the completion checklist)
• The Why Us section is specific — if it reads as generic, flag it explicitly
• Tone is consistent: professional, direct, not promotional
• Headers and emphasis fit the offering and the audience, not a generic template
• The document reads like something a principal would hand to a serious buyer, partner, funder, or candidate

Important Reminder

This is a draft. Marketing materials are subject to common advertising-substantiation and consumer-protection principles, and in regulated industries — financial services, healthcare, legal, education, alcohol, and others — to specific rules on claims, testimonials, and disclosures. The user is responsible for compliance and legal review before distributing to an outside audience. Run marketing-claims-prescreen on the draft when the audience is external and the claims are load-bearing.