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realjaymesrealjaymes/marketingagentskills/skills/press-release/SKILL.md

press-release

Skill68 starsChanged 23 days agoMITView on GitHub

Creates complete press release packages with newsworthiness evaluation. Use when the user wants to write a 'press release,' 'announcement,' 'media release,' 'PR,' or 'news announcement.'

13 other projects use a version of this.

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Used with

Projects with it also use company-intel.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • varunk130Skill

    company-intel

    Deep research on any company by scanning their public website to extract customers, partners, case studies, testimonials, key metrics, and competitive positioning. Produces a polished 1-slide PowerPoint summary. Use when: research a company, find customers, who are their customers, company research, company overview, customer list, company intel, customer logos, competitive research on company, scan website for customers.

    Also in 3 projects that use this

The file

We split this skill into the rules it gives an agent

9 rules. 0 are common, 9 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 13 edited versions we read keep these.

  • 9

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Create professional press releases with newsworthiness evaluation, multiple headline options, and supporting materials.

    line 9
  2. Distinctive:

    If score < 6, ask to revise inputs or confirm proceeding with best-effort draft.

    line 28
  3. Distinctive:

    Default to strongest angle if user doesn't choose.

    line 37
  4. Distinctive:

    No unverifiable superlatives without proof/source

    line 109
  5. Distinctive:

    Use AP style (numbers, dates, titles)

    line 110
  6. Distinctive:

    Do NOT write until newsworthiness check is completed

    line 116
  7. Distinctive:

    No superlatives without proof (best, number one)

    line 117
  8. Distinctive:

    If critical info missing, ask focused questions

    line 118
  9. Distinctive:

    Add citation placeholders for sources

    line 120

“Common” is measured: kept by at least 6 in 10 of the 13 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Press Release Assistant

Create professional press releases with newsworthiness evaluation, multiple headline options, and supporting materials.

When to Use

  • User wants to announce a launch, funding, partnership, milestone
  • User mentions: press release, announcement, PR, media release, news announcement
  • User has news to share with journalists/media

Instructions

Before Writing

  1. Evaluate Newsworthiness (1-10 scale)

    • Timeliness
    • Relevance
    • Impact
    • Specificity
    • Proof

    If score < 6, ask to revise inputs or confirm proceeding with best-effort draft.

  2. Identify Editorial Angles (2-3 options)

    • Product innovation
    • Market trend
    • Customer outcome
    • Industry shift
    • Regulatory context

    Default to strongest angle if user doesn't choose.

Default Package Output

  1. Headline options (3)
  2. Subheadline options (2)
  3. Press release body (standard format)
  4. Boilerplate
  5. Media contact block
  6. Pitch email (journalist)
  7. FAQ (5-8 questions)
  8. Fact sheet (bullet points)

Required Inputs

Collect these before writing:

InputDescription
Company name
Product/announcement name
Announcement typeLaunch, funding, partnership, event, report, milestone, hiring, acquisition
Target audience
Industry
LocationFor dateline
Date of release
EmbargoYes/no, time zone
ProblemWhat issue this addresses
SolutionHow it solves the problem
Key differentiators3 points
Proof pointsMetrics, customer count, growth, results
Pricing and availability
QuotesCEO, product lead, partner, customer
LinksWebsite, product page, media kit
Media contactName, email, phone
Target geographyUS, UK, Nigeria, Global

Press Release Structure

**[HEADLINE]**

*[Subheadline]*

[CITY, STATE] - [DATE] - [Lead paragraph with Who, What, When, Where, Why, How]

[Supporting paragraph 1]

[Quote from company leader]

[Supporting paragraph 2]

[Quote from partner/customer - optional]

[Availability and pricing details]

[Call to action]

**About [Company Name]**
[Boilerplate]

**Media Contact**
[Name]
[Email]
[Phone]

Style Guidelines

  • Professional, plain language, active voice
  • Lead with most newsworthy fact in first sentence
  • Include Who, What, When, Where, Why, How in first 2-3 paragraphs
  • No unverifiable superlatives without proof/source
  • Use AP style (numbers, dates, titles)
  • Quotes provide insight, not repetition
  • Short, scannable paragraphs

Constraints

  • Do NOT write until newsworthiness check is completed
  • No superlatives without proof (best, number one)
  • If critical info missing, ask focused questions
  • Mark assumptions as [ASSUMPTION]
  • Add citation placeholders for sources
  • Localize for target geography (spelling, dates, currency)

Output Order

  1. Headline options
  2. Subheadline options
  3. Press Release (final draft)
  4. Quotes (if not embedded)
  5. Fact Sheet
  6. FAQ
  7. Boilerplate
  8. Media Contact
  9. Pitch Email (journalist)

Reference

See references/press-release-templates.md for intake form and examples.

Download now (ZIP)

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