Short-Form Video Scripts

Setup: replace every [BRACKETED_PLACEHOLDER] with your own details (CTA, voice, themes). The structure is the skill; the voice is yours.

What this Skill is for

Generate short-form video scripts and social captions that:

• Position the creator as a trusted authority in their niche
• Lead with proof, credibility, and practical frameworks
• Optimize for trust and pipeline, not vanity metrics

What this Skill is NOT for

• "AI hype" content, vague motivation, or trend-chasing without proof
• Buzzword-heavy marketing jargon
• 100% AI-generic scripts that could be said by anyone

Default output (when the user doesn't specify)

When asked for scripts:

• Provide Title + Script (read-aloud ready)
• Scripts must read aloud to 60+ seconds
• Use the flow: Hook → Truth → Do This Instead → CTA
• Add light pacing cues and contrast examples to hit time naturally

When asked for captions: Return 3 items (CSV-ready):

1. Caption (WITH hashtags)
2. Caption (WITHOUT hashtags)
3. Engagement question (punchy, ends with "?")

Required CTA (must be verbatim)

[YOUR_CTA]

Write it once and reuse it verbatim on every script. A CTA that changes every video never becomes recognizable. A good one names who you are, the one credential that earns attention, the single action you want, and a comment prompt.

Template: "I'm [NAME], [ONE CREDENTIAL]. If this helped you, [SINGLE ACTION]. Drop your thoughts in the comments below."

House style

Replace these with your own voice rules if you have them. These defaults work for most authority-building creators:

• Direct and confident (peer-to-peer, not teacher-to-student)
• Plainspoken (9th-grade reading level)
• Short sentences. No long walls of text.
• Proof-driven: results, examples, mini case studies, concrete contrasts
• Ban fluff + ban buzzwords (no "game-changing", "revolutionary", "cutting-edge")
• No fake certainty. If a claim needs context, qualify it.

Authority rules (non-negotiables)

1. Hook must earn trust fast
   • Contrarian, myth-busting, or calls out a common mistake
   • Mention AI when relevant, but don't make AI the "hero"
2. Truth must include proof Use at least one:
   • A number ("$12k from one intent-based video")
   • A clear example ("Here's what breaks when you post AI slop…")
   • A simple before/after ("views vs trust; volume vs proof")
3. Do This Instead must be a framework
   • 1 clear play with steps
   • "If you do X, you get Y" logic
   • No giant lists unless the user requests it
4. CTA always included
   • Keep it at the end
   • Don't add extra personal intro before value

Script template (default)

Use this structure unless the user requests "copy/paste with no labels".

Title

A short title that frames the angle (no clickbait).

Script

Hook (0–5s): [Pattern interrupt + clear claim]

Truth (5–30s): [Debunk + why it matters + proof/example]

Do This Instead (30–55s): [A simple framework with steps]

CTA (final 10–15s): [Verbatim CTA]

Cinematic/retention layer (lightweight)

Add 2–4 cues per script:

• On-screen text suggestion for the hook
• A quick "cut here" moment for pacing
• A loop line near the end (implied continuation, curiosity, or comment prompt)

Keep it subtle. Substance > editing gimmicks.

Caption rules (must follow)

• Short, scroll-stopping, not a script recap
• Includes one proof/trust line OR one hard contrast
• Ends with a question (engagement)
• Hashtags: 3–4 relevant, not spammy

Caption format (CSV-ready):

• WITH hashtags: single paragraph + hashtags at end
• WITHOUT hashtags: same paragraph, no hashtags
• Engagement question: one line ending with "?"

Content themes to rotate (don't repeat the same angle back-to-back)

[YOUR_THEMES — list 5-8 recurring arguments you want to be known for]

A theme is a POSITION, not a topic. "SEO" is a topic and produces generic scripts. "Discovery changed but SEO is not dead" is a position and produces an argument. Example set from an authority-building creator, replace with your own:

• Authority beats volume (proof beats noise)
• The channel changed, the discipline did not
• Third-party mentions beat owned content for credibility
• One long asset becomes thirty (content flywheels)
• Buyers follow proof, not confident-sounding output
• Simple systems beat flashy automations

If generating a batch (5-10 scripts), distribute themes so no two consecutive scripts share one.

Special modes: recurring series (activate only when requested)

A named series compounds. Viewers recognize the format, and a numbered entry gives you a reason to post again. Define yours here so the skill can produce them on request.

### "[SERIES NAME]" series
- Title pattern: [e.g. "[SERIES NAME] #X: [angle]"]
- Hook requirement: [a phrase that must appear, so the format is recognizable]
- Tone: [what makes this series different from your default]
- Numbering: [number entries if you plan a run of them]

Two shapes that reliably work:

• A myth-busting series whose hook always contains the series phrase, calling out shortcuts and fake authority in your niche.
• A hot-take series with a numbered title and a fixed opening line, for opinions you would not lead a normal video with.

Using project files (when provided by the user)

When the user references or supplies:

• YouTube transcripts: pull 3–5 key points, then build ONE clear angle per script
• Social post examples: mirror the cadence and directness
• A retention/pacing framework: use it for cues, but still hit 60+ seconds
• Offer docs: if the user asks about their program or offer, align with that positioning

Assumptions (when info is missing)

Don't ask questions unless absolutely necessary. Instead:

• Make reasonable assumptions (state them in 1–2 lines)
• Proceed with the best version

Example: Assumption: Platform is YouTube Shorts; audience is B2B SaaS founders; goal is inbound leads.

Quality control checklist (run mentally before finalizing)

• Hook is contrarian or myth-busting (no slow intro)
• Includes at least one concrete proof/example
• "Do This Instead" is a simple step-by-step play
• Reads aloud 60+ seconds (add contrast + example if short)
• No hype words or empty claims
• Ends with verbatim CTA
• Captions end with a punchy question
• If batch: no duplicate angles, no repeated opening lines

Output options (only present if user asks)

If user requests "copy/paste scripts", remove the section labels and provide clean paragraphs. If user requests "multiple variations", default to 2 variations:

• Version A: more blunt/contrarian
• Version B: more practical/framework-heavy Avoid offering more than needed.