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peaknr35peaknr35/shark-Tank-proof/skills/straight-talk/SKILL.md

straight-talk

Skill3 starsChanged 12 days agoMITView on GitHub

Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".

1 other project uses a version of this.

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  • Other versions1 project uses a version of this.

    Word for word · 0

    None found.

    Edited · 0

    None found.

    Wrote their own version · 1

    1. Clawpump/agents-skills★ 3same name

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

  • In this repository13 other files it gives its agents.

The file

We split this skill into the rules it gives an agent

7 rules. About 0 are common, 4 are distinctive, and 3 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈4

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 3

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Read ${CLAUDE_SKILL_DIR}/../receipts/rules.md first.

    line 18
  2. Distinctive:

    Trademark: search the official register for each market (USPTO in the US, CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in …

    line 36
  3. Very specific:

    Confusion: no name close to a competitor in founder/competitors.md.

    line 42
  4. Very specific:

    If it rests on a PLANNED claim, say so and offer a promise it can keep now.

    line 52
  5. Distinctive:

    Never copy a competitor's name, logo, colours or tagline.

    line 71
  6. Distinctive:

    No fonts, images or icons the user has no right to use.

    line 80
  7. Distinctive:

    Not legal advice on trademarks.

    line 81

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

straight-talk

A brand is the promise a customer remembers. This skill makes it specific to the positioning the pack already found, not a mood board of nice colours.

Read ${CLAUDE_SKILL_DIR}/../receipts/rules.md first. A brand that promises more than the business has delivered is the fastest way to lose a first customer.

Step 1: read the brief

founder/idea.md, founder/marketing.md (the positioning line and the first audience), founder/competitors.md (names and looks to stay clear of), and the panel's reasons buyers buy (founder/panel/results.md). If the positioning is missing, ask for it or run /signal first.

Step 2: name candidates

Ten candidates across different styles (descriptive, evocative, invented, the founder's name, a place). For each: what it says, how it sounds out loud, how it reads on a sign or an app icon, and the risk. Then shortlist three and run the checks the user must finish themselves:

  • Trademark: search the official register for each market (USPTO in the US, CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in the same class of goods and services. Give the search links and the classes to check.
  • Domain: whether the .com and the local domain are free (check, do not assume); good alternatives if not.
  • Handles: Instagram, TikTok, X, YouTube.
  • Confusion: no name close to a competitor in founder/competitors.md.

Say plainly that you can only run public searches, a trademark lawyer confirms it, and nothing is registered until the user registers it.

Step 3: voice and promise

  • The one-line promise (what the customer can count on, every time), built from one big idea and one big benefit to the buyer, not a list. It must be something the business can deliver on day one, from founder/ops.md. If it rests on a PLANNED claim, say so and offer a promise it can keep now.
  • A tagline, three options.
  • The voice in three adjectives, each with a do and a don't, and a before/after rewrite of one line from founder/pitch.md.

Step 4: the look, as a brief

  • Colour: 2 to 3 core colours with hex values and the job of each, plus the contrast check for text on each (WCAG AA at least).
  • Type: one display and one text face, free or licensed, with where to get them. No font the user does not have a licence for.
  • Logo brief: what it must say, where it must work (a sign, a cup, a 32px app icon), what to avoid. Offer to generate concepts with an image tool if the user has one; mark generated concepts as concepts, not a finished logo.
  • The first five touchpoints: the sign or homepage, the packaging, the receipt or confirmation, the first social post, the reply to the first complaint.

Rules

  • Never copy a competitor's name, logo, colours or tagline.
  • No "trusted by", "award-winning", "the leading" or any claim the ledger cannot back for a public audience.
  • Spend little on brand before a real buyer has paid. A name and a clean page are enough to run the first test; say so if the founder wants more first. In Stage One the job is selling the product, not making the company known (Ready, Fire, Aim, rule 11 in rules.md). Do the brand in two passes: the minimum to sell now (name, one promise, a plain page or sign), and the rest after the first sales show which promise buyers respond to.
  • No fonts, images or icons the user has no right to use.
  • Not legal advice on trademarks.

Output

founder/brand.md. Next: /reality-check and /prove-it.

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