Pre-launch check

Check one paused campaign against everything that commonly wastes the first weeks of spend. Offer to launch only when everything passes.

When to use

A campaign exists (usually PAUSED, as every campaign created by this package is) and the user wants to enable it.

Inputs

• account: profile alias.
• The campaign: ID or name. If only a name is given, find the ID with get_campaign_performance or run_gaql_query (SELECT campaign.id, campaign.name, campaign.status FROM campaign WHERE campaign.name LIKE '%<name>%').

Steps

Call account_profile (currency, writes). Then run each check with run_gaql_query unless another tool is named.

1. Goal. SELECT campaign_conversion_goal.category, campaign_conversion_goal.origin, campaign_conversion_goal.biddable FROM campaign_conversion_goal WHERE campaign.id = <id> and SELECT conversion_goal_campaign_config.goal_config_level, conversion_goal_campaign_config.custom_conversion_goal FROM conversion_goal_campaign_config WHERE campaign.id = <id>. Pass when it bids on the conversion the user cares about and that action is recording (guide("measurement")).
2. Bidding and budget. SELECT campaign.bidding_strategy_type, campaign.target_cpa.target_cpa_micros, campaign.maximize_conversions.target_cpa_micros, campaign_budget.amount_micros FROM campaign WHERE campaign.id = <id>. Flag a target CPA far below what the account has achieved, or a daily budget below one target CPA.
3. Channels. Search: campaign.network_settings.target_search_network and target_content_network (partners and Display expansion usually off for lead-gen). Demand Gen: channel controls per guide("demand-gen").
4. Locations and languages. campaign.geo_target_type_setting.positive_geo_target_type must be PRESENCE. Location and language criteria (negative = true rows are exclusions, not targets): SELECT campaign_criterion.type, campaign_criterion.negative, campaign_criterion.location.geo_target_constant, campaign_criterion.language.language_constant FROM campaign_criterion WHERE campaign.id = <id> AND campaign_criterion.type IN ('LOCATION', 'LANGUAGE'). Demand Gen keeps them on the ad group: SELECT ad_group.name, ad_group_criterion.type, ad_group_criterion.negative, ad_group_criterion.location.geo_target_constant, ad_group_criterion.language.language_constant FROM ad_group_criterion WHERE campaign.id = <id> AND ad_group_criterion.type IN ('LOCATION', 'LANGUAGE').
5. Audience (Demand Gen). SELECT ad_group.name, ad_group_criterion.type, ad_group_criterion.audience.audience, ad_group_criterion.user_list.user_list FROM ad_group_criterion WHERE campaign.id = <id> AND ad_group_criterion.type IN ('AUDIENCE', 'USER_LIST', 'CUSTOM_AUDIENCE'). An ad group with no audience signal is a blocker when the campaign targets business buyers, a warning otherwise (it relies on optimized targeting alone).
6. Ads and assets. SELECT ad_group.name, ad_group_ad.ad.type, ad_group_ad.ad_strength, ad_group_ad.policy_summary.approval_status, ad_group_ad.policy_summary.review_status, ad_group_ad.policy_summary.policy_topic_entries, ad_group_ad.ad.final_urls FROM ad_group_ad WHERE campaign.id = <id> and assets at campaign and account level (campaign_asset.field_type, customer_asset.field_type). Search: ad strength Good or better, sitelinks and callouts present. Demand Gen: the image formats in guide("demand-gen").
7. Policy and review. DISAPPROVED is a fail and APPROVED_LIMITED a warning; explain the policy_topic_entries with guide("policy"). Ads still under review (review_status not REVIEWED) are a warning: they may not serve on day one.
8. Final URLs. List the distinct final URLs and ask the user to confirm they load and match the ad.

Output

# Pre-launch: <campaign name> (<id>)

| Check | Result | Fix |
|---|---|---|
| Goal | ✓ / ✗ | ... |
...

If every row passes: "Ready to launch." Then offer to enable it with ads_set_status (level campaign, status ENABLED): call it without confirm to show the preview, and apply only after the user says yes.

Never

• Never enable a campaign with a failed check unless the user explicitly accepts that specific risk.
• Never apply ads_set_status without first showing the preview and getting a yes.
• If the profile is read-only (no write tools), tell the user to run npx google-marketing-agent accounts set <alias> writes true and restart their MCP client. Never edit config files.