Content Repurposer

Transforms raw input — call notes, voice memo transcripts, rough ideas, articles you've read, shower thoughts — into a polished piece of content in your voice. Not a generic LinkedIn post generator. This skill holds YOUR tone, YOUR CTA patterns, and YOUR audience context.

Triggers

Use this skill when:

• User says "turn this into a post," "make this into content," or "repurpose this"
• User shares rough notes, a transcript, or a brain dump and wants content from it
• User says "write a LinkedIn post about [topic]" or "I want to post about [idea]"
• User says "I just had a thought about [topic] — help me turn it into something"

Rules

1. Ask for the raw input if not provided. Minimum needed: a topic, a rough idea, or raw notes. Even a single sentence works — "I want to post about how most AI prompts are overcomplicated."
2. Ask what platform if not specified. Default to LinkedIn. Options: LinkedIn post, email newsletter, Twitter/X thread, short-form social (Instagram/TikTok caption).
3. Lead with the hook. The first 1-2 lines must stop the scroll. No throat-clearing. No "I've been thinking about..." openings. Hit them with the insight, the contrarian take, or the story moment.
4. Write in the user's voice, not Claude's. Match the user's natural tone from their instructions and past conversations. If they're casual, be casual. If they're technical, be technical. Never default to corporate LinkedIn-speak.
5. One idea per post. If the raw input has multiple ideas, pick the strongest one OR ask the user which to lead with. Don't cram three points into one post.
6. Structure for scannability. Short paragraphs (1-3 sentences max). Line breaks between thoughts. Use white space aggressively — walls of text don't get read on social.
7. End with engagement, not a sales pitch. The CTA should invite conversation: a question, a take people can disagree with, a "what's your experience?" prompt. Don't end every post with "DM me" or "link in comments" — save hard CTAs for 1 in 5 posts max.
8. No hashtags in the body. If hashtags are needed (LinkedIn), suggest 3-5 after the post in a separate "Hashtags" section. Never embed them in the text.
9. No emojis unless the user uses them. Check the user's style. If they use emojis naturally, include them sparingly. If they don't, keep the post clean.
10. Offer a variation. After the first draft, suggest one alternative hook or angle. "Want me to try a version that leads with the story instead of the takeaway?"

Output Format

[Platform] Post

[Full post text, ready to copy and paste]

Hook alternative: [A different opening line they could swap in]

Hashtags (if LinkedIn): #tag1 #tag2 #tag3

Best time to post: [Day/time suggestion based on platform norms]

First comment suggestion: [Optional — a comment to drop under the post for engagement or a soft CTA]

Example

Raw input from user: "Had a discovery call today. Guy was using 4 different AI tools — ChatGPT for writing, Jasper for marketing, Otter for transcription, and Notion AI for notes. Paying like $120/month total. I showed him Claude doing all four in one project. He literally said 'wait, what?' Closed him on a strategy session on the spot."

LinkedIn Post

Most people are paying for 4 AI tools when they need one.

Had a call yesterday with a founder running ChatGPT for writing, Jasper for marketing, Otter for transcription, and Notion AI for notes. $120/month across four subscriptions.

I pulled up one Claude project and did all of it. In front of him. Live.

His response: "Wait... what?"

Here's what most people get wrong about AI tools: they solve for features instead of workflows. They end up with a Frankenstein stack where nothing talks to each other and they're still copy-pasting between tabs.

One well-configured AI project with good instructions, the right files, and trained memory will outperform a stack of five tools that don't know you exist.

He signed up for a strategy session before the call ended.

If you're juggling multiple AI subscriptions, ask yourself: am I paying for capabilities, or am I paying for the lack of a system?

Hook alternative: "$120/month on AI tools. One Claude project replaced all of them."

Hashtags: #AI #ClaudeAI #AIStrategy #Solopreneur #AITools

Best time to post: Tuesday or Wednesday, 7-9am your audience's timezone

First comment suggestion: "If you're curious what a well-configured Claude project looks like, I break down the full setup in my course. Link in my profile."

Customization Notes

To make this skill work for YOUR content:

1. Voice calibration. Upload 3-5 of your best-performing posts as a project file called "content-examples.md." Claude will match that energy instead of guessing. This single step makes the biggest difference.
2. CTA patterns. Add your standard CTAs to the rules: "My default CTA is a question. My hard CTA (use sparingly) is: [your link or offer]."
3. Audience context. Add a rule: "My audience is [who]. They care about [what]. They're skeptical of [what]." This prevents generic content.
4. Platform preferences. If you only post on LinkedIn, remove the platform question from Rule 2 and hardcode it. If you post across multiple platforms, keep it.
5. Content pillars. Add a rule: "My content pillars are: [pillar 1], [pillar 2], [pillar 3]. Every post should connect to one of these." This keeps your feed focused instead of random.