Content Publisher

Purpose

Take a content library (created by content-library-producer) and produce polished, platform-specific first drafts ready for publication.

When to Use

• After running content-library-producer to create the 50-piece library
• When ready to start publishing content
• When moving from strategy to execution

Required Inputs

1. Content library path: docs/marketing/content/{project-slug}/
2. Output format: Which platform/format to produce for
3. Batch selection: Which content pieces to process

Output Formats

Blog Posts → WordPress/Ghost/Medium Ready

Output: docs/marketing/content/{project}/drafts/blog/

For each post:
- {slug}.md - Full markdown with frontmatter
- {slug}-meta.json - SEO metadata, tags, categories

Frontmatter format:

---
title: "Post Title"
slug: post-title-slug
date: 2025-12-06
author: [Author Name]
category: [Pillar Name]
tags: [keyword1, keyword2, keyword3]
excerpt: "150 character meta description..."
featured_image: "[placeholder for image prompt]"
---

Social Posts → Platform-Ready

Output: docs/marketing/content/{project}/drafts/social/

For each platform:
- linkedin.md - Posts with formatting, hashtags, CTAs
- twitter.md - Threads and single tweets with character counts
- pinterest.json - Pin titles, descriptions, board suggestions
- facebook.md - Group-friendly posts
- reddit.md - Subreddit-specific versions
- tiktok.md - Scripts with hooks, timing notes

LinkedIn format:

## Post 1: [Title]

[Opening hook - first 2 lines visible before "see more"]

[Body content with line breaks for readability]

[Call to action]

#hashtag1 #hashtag2 #hashtag3

---
Timing: [Best day/time]
Engagement prompt: [Question to ask in comments]

Twitter/X format:

## Thread 1: [Title]

🧵 1/8: [Hook tweet - 280 chars max]

2/8: [Content]

3/8: [Content]

...

8/8: [CTA with link placeholder]

---
Single tweet version: [Condensed 280 char version]

Email Sequences → Mailchimp/ConvertKit Ready

Output: docs/marketing/content/{project}/drafts/email/

- sequence.json - Full sequence with automation triggers
- email-01.html - HTML email with inline styles
- email-01.txt - Plain text version

Sequence JSON format:

{
  "sequence_name": "Welcome Sequence",
  "trigger": "signup",
  "emails": [
    {
      "id": 1,
      "delay_days": 0,
      "subject": "Subject line",
      "preview_text": "Preview text",
      "from_name": "Sender Name",
      "html_file": "email-01.html",
      "text_file": "email-01.txt"
    }
  ]
}

Downloadable Resources → Canva/PDF Ready

Output: docs/marketing/content/{project}/drafts/resources/

For each resource:
- {resource-slug}.md - Full content with page breaks
- {resource-slug}-design.json - Design specs for Canva/Figma

Design spec format:

{
  "title": "Resource Title",
  "subtitle": "Subtitle",
  "pages": 4,
  "format": "A4",
  "brand_colors": ["#hex1", "#hex2"],
  "sections": [
    {"page": 1, "type": "cover", "content": "..."},
    {"page": 2, "type": "content", "content": "..."}
  ],
  "cta": "Download more at..."
}

Workflow

Step 1: Read Source Content

Read: docs/marketing/content/{project}/CONTENT_STRATEGY.md
Read: docs/marketing/content/{project}/blog-posts.md
Read: docs/marketing/content/{project}/social-posts.md
Read: docs/marketing/content/{project}/email-sequences.md
Read: docs/marketing/content/{project}/downloadable-resources.md

Step 2: Create Output Directories

mkdir -p docs/marketing/content/{project}/drafts/{blog,social,email,resources}

Step 3: Process Each Content Type

For Blog Posts:

1. Extract each post from blog-posts.md
2. Add frontmatter with SEO metadata
3. Format with proper markdown headings
4. Add image placeholders with AI prompts
5. Generate slug and filename
6. Create meta.json with keywords

For Social Posts:

1. Split by platform
2. Add platform-specific formatting
3. Add hashtags (researched/relevant)
4. Add timing recommendations
5. Add engagement prompts
6. Check character limits

For Email Sequences:

1. Convert to HTML with inline styles
2. Create plain text versions
3. Generate sequence.json
4. Add merge tags ({{first_name}}, etc.)
5. Add unsubscribe footers

For Resources:

1. Expand outlines to full content
2. Add page break markers
3. Create design specifications
4. Add brand placeholders
5. Create Canva/Figma-ready specs

Step 4: Create Publishing Checklist

Output: docs/marketing/content/{project}/drafts/PUBLISHING_CHECKLIST.md

Batch Processing

Process content in batches to avoid token limits:

Batch 1: Blog posts 1-5
Batch 2: Blog posts 6-10
Batch 3: Social posts (LinkedIn + Twitter)
Batch 4: Social posts (Pinterest + Facebook + Reddit)
Batch 5: Email sequence
Batch 6: Resources 1-5
Batch 7: Resources 6-10

Example Invocation

I need to publish the Interview Simulator content library.

Please use the content-publisher skill to create:
1. WordPress-ready blog posts
2. LinkedIn and Twitter posts
3. Mailchimp email sequence
4. Canva-ready PDF resources

Source: docs/marketing/content/interview-simulator/

Platform-Specific Guidelines

LinkedIn

• First 2 lines are critical (before "see more")
• Use line breaks liberally
• End with engagement question
• 3-5 relevant hashtags
• Best times: Tue-Thu, 8-10am

Twitter/X

• 280 character limit
• Threads for complex topics
• Use 🧵 for thread indicator
• Retweet-friendly formatting
• Best times: Mon-Fri, 12-3pm

Pinterest

• SEO-rich descriptions (500 chars)
• Keyword-focused titles
• Board recommendations
• Vertical image specs (1000x1500)

Email

• Subject: 40-60 characters
• Preview: 40-90 characters
• Mobile-first formatting
• Clear single CTA
• P.S. line for important info

Quality Checklist

Before completing:

• All drafts have correct frontmatter/metadata
• Character limits respected
• Platform formatting applied
• Hashtags/keywords included
• CTAs are clear and actionable
• Image placeholders included
• Publishing checklist created

Related Skills

• content-library-producer - Creates the source content
• frontend-design - Creates landing pages
• update-broadcaster - Announces published content