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mrieckmrieck/seoblog-claude-plugin/skills/seo-research/SKILL.md

seo-research

Skill0 starsChanged 53 days agoMITView on GitHub

SEO topic selection and research: SERP analysis, competitor deep-dives, LSI/related keywords, People-Also-Ask mining, and finding a differentiated angle. Use when picking what a blog article should cover, researching a keyword before writing, or when the user asks "what should I write about" / "research blog topics" for their niche.

3 other projects use a version of this.

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The file

We split this skill into the rules it gives an agent

2 rules. 0 are common, 2 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 3 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Read runtime instructions before running scripts.

    line 11
  2. Distinctive:

    If research shows the topic is too thin to support a substantive article, or it's already well covered on the site, skip it and choose …

    line 61

“Common” is measured: kept by at least 6 in 10 of the 3 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Read runtime instructions before running scripts.

SEO research

Research with WebSearch and WebFetch only. Never use a logged-in browser (the Social Cue browser tools) for research: no reddit .json or other API endpoints, no scripted fetch loops. That traffic carries the user's session, looks like a bot and gets their accounts banned.

Topic selection

Keyword mode — the user supplied keywords:

  • First keyword = primary (title, first paragraph, at least one H2).
  • Remaining keywords = secondary/LSI — woven naturally into ONE article, not one article each.
  • Research all of them together to find a cohesive angle.

Auto-discover mode — no keywords given:

  1. Review existing content (state history + live article list, all statuses) for coverage and gaps. Archived articles are drafts the site owner rejected: treat the topic and close variants of it as covered, not as a gap.
  2. WebSearch for: trending topics in the niche; "People Also Ask" questions; competitor content the site hasn't covered; seasonal/timely opportunities.
  3. Select a topic that is NOT already covered, complements existing content (extends a topical cluster or starts a new one), shows real search interest, and genuinely helps readers in this niche.

Research steps (per topic)

  1. SERP analysis — WebSearch the primary keyword. From the top results: what subtopics do they cover, what depth is typical, what questions are answered?
  2. Competitor deep-dive — WebFetch 2–3 top-ranking articles: content structure (headings, flow), unique angles and data points, what's missing or could be done better.
  3. Related/LSI keywords — WebSearch variations:
    • "[keyword] tips"
    • "[keyword] best practices"
    • "[keyword] vs [alternative]"
    • "how to [keyword]"
  4. Find your angle — what will this article do differently? More actionable advice, more current information, a unique perspective from the site's niche, or better organization/comprehensiveness.
  5. Product research (only if the site config has a product) — WebFetch the product URL and understand features, audience, and value proposition; note where the product genuinely relates to the topic. If the keyword has no natural connection to the product, plan a great article without forcing it.

Quality bar

If research shows the topic is too thin to support a substantive article, or it's already well covered on the site, skip it and choose another. Never write filler to satisfy a keyword.

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