Format: Carousel

10-slide carousels for Instagram/LinkedIn. Produced by mkt-content with a dual output: the final slide copy AND a structured visual brief handed to dsg-ui. The brief must be implementable without the designer needing to ask a clarifying question.

10-Slide Narrative Arc

1. Cover — stop-scroll hook: a contrarian claim, a specific number, or a curiosity gap. Its only job is earning the first swipe. Must be testable in about one second.
2. Addiction — a line strong enough that stopping feels wrong; usually a reframe of the cover that opens a loop. 3-8. Development — one idea per slide, six slides total. Consecutive slides must contrast (tone, length, claim-vs-proof) — two visually or rhythmically identical slides in a row breaks momentum.
3. Payoff — the transformation or reframe the reader now owns; the "so what" lands here.
4. CTA — one specific action, named plainly, with the reason to act now.

Rules That Never Bend

• One idea per slide — if a slide carries two ideas, split it or cut one.
• Every slide must earn the next swipe — the whole carousel is a chain of hooks, not just slide 1.
• Contrast between consecutive slides is deliberate, never accidental.
• Slide copy stays short — roughly 25 words per slide is the ceiling before mobile readability breaks down; trim or split above that.

Slide Copy Limits

• Title: short enough to read in under 2 seconds.
• Body (if present): counts toward the ~25-word ceiling together with the title.
• If a slide needs a headline plus subtitle plus body plus CTA all at once, it's actually two slides.

Visual Brief Structure (per slide, handed to dsg-ui)

• Layout — center / left-aligned / top-aligned / full-bleed / split
• Typography hierarchy — which tier (display / headline / body) carries the slide
• Background/surface level — per the active project pack's token system
• Accent usage — where the brand accent appears, if at all
• Visual element — geometric shape / icon / number / quote mark / none
• Contrast note vs. previous slide — explicit, one line

Output Format

# Carousel — <Topic>
Platform: <Instagram / LinkedIn / both> | Hook source: <from format-hooks, if any>

## Slide 1 — Cover
Title: <> | Body: <> | Layout: <> | Typography: <> | Visual element: <> | Why this earns the swipe: <>

## Slide 2 — Addiction
[same structure] | Contrast with Slide 1: <>

## Slides 3-8 — Development
[same structure, one block per slide]

## Slide 9 — Payoff
[same structure]

## Slide 10 — CTA
Title: <specific action> | Body: <reason to act now> | Layout: <>

---
Caption brief: <caption, no emoji spam, soft CTA, strategic hashtags per platform norms>

## Designer Handoff (to dsg-ui)
Typography scale: <> | Color token map: <per project pack> | Icon/shape inventory: <per slide> | Spacing/mobile-safe-area notes: <>
Brand compliance checklist: [ ] matches project pack voice/visual tokens [ ] no unapproved elements [ ] platform safe-area respected

Handoff

Slide copy is marked READY FOR MKT-EDITOR and passed to mkt-editor. The visual brief is handed to dsg-ui in parallel — the two streams rejoin before publishing. Never let the visual brief skip the editor gate on the copy side just because design work has already started.