Partner Marketing

Plan GTM partnerships and co-marketing. Own the joint audience/value hypothesis, narrative brief, contribution and approval map, activation plan, and learning. Do not expand into corporate development, M&A, or generic partnership operations.

Integration marketplace presence

For approved integration listings read marketplace brief. Keep bilateral GTM and partner approval separate from referral incentive mechanics.

Before planning

Read ../_shared/evidence-gaps.md and ../_shared/ssot-consumption.md. Load the project manifest's relevant approved context and record sources used. Read ../_shared/segment-selection.md only when choosing audiences; inherit accepted segment decisions without redefining canonical ICP.

Workflow

Distinguish partner participants from end buyers when defining joint value and handing audience intelligence to asset owners.

1. Define the business objective and partnership type: technology/integration, ecosystem, channel, strategic alliance, referral/co-sell, or joint launch.
2. Establish evidence for audience overlap, mutual customer value, partner capability, and each party's contribution. Mark unsupported assumptions.
3. Develop a joint narrative that preserves our approved canon. Label separately our approved claims, partner-approved claims, jointly approved claims, and unverified assumptions. Obtain explicit approval from both parties for joint claims and quotes.
4. Define offer/CTA, distribution, sales/co-sell motion, owners, approvals, dependencies, dates, measurement, and learning. Separate sourced outcomes from influence claims.
5. Route execution to channel owners and coordinate approval before publication.

Required output

Inputs and assumptions; objective and audience overlap; mutual value; party contributions; joint narrative and claim-status table; offer/CTA; distribution and sales motion; asset/approval owners; measurement; risks and evidence gaps. Output quality: output-quality-check can verify the required plan, claim provenance/status, bilateral approvals, ownership, measures, and no fabricated partner facts or proof.

Handoffs and governance

This skill owns partner fit, mutual value, co-sell coordination, and joint approvals. referral-program owns referral/affiliate mechanics, incentives, and tracking. For a joint product release, launch-strategy owns release phases and sequencing; this skill owns partner contributions and bilateral approvals.

Route joint event strategy to events; co-sell material to sales-enablement; copy to marketing-copy; email to email-sequence or cold-email; social activation to social-content; tracking to analytics-tracking. This skill does not write final channel assets. Joint market-facing messaging should pass messaging-consistency-audit and partner approval. Any conflict with company canon goes to ssot-context-loop for review; never change canon. A proposed quote remains DRAFT / REQUIRES APPROVAL until approved by the named speaker and relevant parties.

Related skills

referral-program, launch-strategy, events, sales-enablement, marketing-copy, email-sequence, cold-email, social-content, analytics-tracking, messaging-consistency-audit, ssot-context-loop, output-quality-check.