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lglucaslglucas/ai-dev-operating-system/.claude/skills/first-100-users/SKILL.md

first-100-users

Skill12 starsChanged 46 days agoMITView on GitHub

Get the first 100 real users for a vibe-coder SaaS without spending on ads. Hand-curated outreach, founder communities, niche-specific channels, retention check-ins. Activated after launch when the user asks "como pego os primeiros usuários", "ninguém tá usando", "como divulgo isso?", or after `launch-agent` Track A. Hand off to `grow-sustainably` once the project passes ~100 active users — this skill is conversation-driven and does not scale past that.

1 other project uses a version of this.

Adopted by

Most recently taken up by

The file

We split this skill into the rules it gives an agent

7 rules. About 0 are common, 5 are distinctive, and 2 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈5

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 2

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    After launch-agent Track A (soft launch).

    line 10
  2. Very specific:

    Use usage-monitor pra ver quem voltou.

    line 67
  3. Distinctive:

    Don't run paid ads in the first 100 users.

    line 94
  4. Distinctive:

    Don't optimize the funnel before 30+ real users.

    line 95
  5. Distinctive:

    Don't ask for retweets / upvotes from family who can't actually use the product.

    line 96
  6. Distinctive:

    Don't pitch in communities where you have no history.

    line 97
  7. Distinctive:

    Don't measure "interest" — measure use.

    line 98

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

First 100 Users

When to run this skill

  • After launch-agent Track A (soft launch).
  • User says "ninguém tá usando" / "como divulgar" / "como faço marketing sem dinheiro".
  • 7+ days post-launch with < 10 active users.

Mindset

Os primeiros 100 usuários NÃO vêm de ads. Vêm de você falando uma a uma com pessoas que têm o problema. Cada conversa vai te ensinar mais sobre o produto que qualquer dashboard.

The 100-user funnel

~1000 conversas iniciadas
   ↓ ~30% topa testar
~300 testaram (sign-up)
   ↓ ~33% completam o aha-moment
~100 usuários ativos

Plan for ~10x the conversation volume vs the active-user goal.

Sources, in order of efficiency

Tier 1 — Pessoas que você conhece (week 1)

  • WhatsApp pessoais — pessoas específicas, não broadcast.
  • LinkedIn 1st-degree — DMs pra 20 contatos relevantes.
  • Ex-colegas, ex-clientes, ex-fornecedores que se encaixam na persona.

Tier 2 — Comunidades onde sua persona já está (week 2-3)

  • Discord servers / WhatsApp groups do nicho.
  • Subreddits relevantes — só onde você tem 30+ dias de comentários úteis.
  • LinkedIn / X — postar sobre o problema (não o produto).
  • Indie Hackers, Product Hunt makers.
  • BlueSky niche feeds.

Regra: não chega vendendo. Chega contribuindo. Mencione o produto só quando a conversa pedir.

Tier 3 — Cold outreach (week 3-4)

  • Listas de email do público-alvo (LinkedIn Sales Nav, Apollo).
  • DMs em X/LinkedIn pra perfis que se encaixam.
  • 5-10 por dia, NUNCA copy-paste — sempre referência específica.

Tier 4 — Conteúdo orgânico (mês 2+)

  • Blog post / thread por semana sobre o problema.
  • 1 case real (com permissão) por mês.
  • SEO de cauda longa.

Quality bar (avoid acquisition theater)

  • ❌ Não conta usuário cadastrado que nunca usou.
  • ❌ Não conta amigo que entrou só pra te ajudar.
  • ✅ Conta usuário que: (a) completou o aha-moment, (b) voltou em 7 dias, (c) mandou feedback espontâneo.

Retention check-in cadence

  • Day 1: thank-you email + 1 specific question ("o que mais te incomodou?").
  • Day 7: "ainda usa? o que falta?".
  • Day 30: invite for 15-min call.
  • Use usage-monitor pra ver quem voltou.

Output

👥 First-100-users tracker

Conversas iniciadas:     142
Sign-ups:                47
Aha-moment completed:    18
Active 7-day:            11

🎯 Próximo gap: do sign-up ao aha-moment (47→18 = 38% drop).
   Hipótese: onboarding muito longo.

🔥 Top feedback (3 menções+):
   - "queria importar de planilha em vez de digitar"
   - "o email de magic link demora 2-3 min"

📅 Esta semana:
   - 20 DMs em LinkedIn (lista preparada).
   - 1 post no nicho X.
   - 3 follow-ups com sign-ups que não voltaram.

Do NOT

  • Don't run paid ads in the first 100 users.
  • Don't optimize the funnel before 30+ real users.
  • Don't ask for retweets / upvotes from family who can't actually use the product.
  • Don't pitch in communities where you have no history.
  • Don't measure "interest" — measure use.

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