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koinodkoinod/skills/ad-first-marketing/SKILL.md

ad-first-marketing

Skill0 starsChanged 6 months agoMITView on GitHub

This skill focuses on ad creation and optimization while respecting organic posting constraints. Primary Focus: Ads (15x ROAS baseline) Organic Constraint: Manual posting preferred by algorithm Goal: Scale ad performance while building organic foundation

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  1. Distinctive:

    Fathom/Tele.tv: Call and video recording analysis

    line 85

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Files
SKILL.md

SKILL.md - Ad-First Marketing Engine

This skill focuses on ad creation and optimization while respecting organic posting constraints.

Current Strategy

Primary Focus: Ads (15x ROAS baseline) Organic Constraint: Manual posting preferred by algorithm Goal: Scale ad performance while building organic foundation

Ad Creation Workflow

1. Content Discovery & Processing

  • Google Drive Scan: gog drive search "type:video OR type:audio" --max 100
  • Content Analysis: brand-operator content analyze <file> --focus "ad-potential"
  • Call Insights: fathom-tele-tv insights <recordings> --type "ad-content"
  • Content Scoring: utari ai score <content> --criteria "ad-quality"

2. Ad Script Generation

  • Script Creation: utari ads create --product "Bryson's offer" --insights <insights>
  • Tone Customization: utari ads edit <id> --tone "conversational"
  • Platform Optimization: utari ads optimize <id> --platform "facebook"
  • A/B Variations: utari ads variations <id> --count 5

3. Campaign Management

  • Campaign Setup: brand-operator campaigns create --name "Campaign Name" --type "ads"
  • Ad Assignment: brand-operator campaigns add <campaignId> <ads>
  • Targeting Setup: brand-operator campaigns target <campaignId> --audience "target-audience"
  • Budget Allocation: brand-operator campaigns budget <campaignId> --amount "1000"

4. Performance Tracking

  • ROAS Monitoring: brand-operator analytics roas <campaignId>
  • Engagement Metrics: brand-operator analytics engagement <campaignId>
  • Conversion Tracking: brand-operator analytics conversions <campaignId>
  • Optimization Alerts: brand-operator campaigns alerts <campaignId>

Organic Content Strategy

Content Preparation (for manual posting)

  • Content Categorization: brand-operator content categorize <content>
  • Hashtag Research: utari trends hashtags --topic "Bryson's niche"
  • Post Timing: utari analytics best-times --platform "instagram"
  • Content Scheduling: brand-operator content schedule <content> --times <times>

Manual Posting Support

  • Content Briefs: utari content brief <content> --platform "instagram"
  • Caption Generation: utari captions create --content <content>
  • Visual Recommendations: utari visuals recommend <content>
  • Post Templates: brand-operator templates get "organic-post"

Integration with Existing Workflow

Morning Routine (30 min)

  1. Ideation: utari ideas brainstorm --topic "Bryson's business"
  2. Content Review: brand-operator content review --new
  3. Call Analysis: fathom-tele-tv process --new-recordings
  4. Script Generation: utari ads create --insights <new-insights>

Campaign Optimization

  1. Performance Review: brand-operator analytics review --campaign <campaignId>
  2. Ad Testing: utari ads test <ads> --metrics "engagement,conversions"
  3. Budget Adjustment: brand-operator campaigns adjust <campaignId> --metric "ROAS"
  4. Scaling Decisions: brand-operator campaigns scale <winner> --factor 1.5

Success Metrics

Ad Performance

  • ROAS Target: 15x+ (current baseline)
  • CTR Target: 2%+ (industry standard)
  • Conversion Rate: 3%+ (high-quality traffic)
  • Cost Per Acquisition: Under $50 (profitable)

Organic Growth

  • Engagement Rate: 5%+ (algorithm-friendly)
  • Follower Growth: 10% monthly increase
  • Content Velocity: 5+ posts per week
  • Lead Generation: 20+ leads per month from organic

Tool Requirements

Core Tools

  • Utari: Ad scripting and AI content creation
  • Brand Operator: Campaign management and analytics
  • gog: Google Drive content discovery
  • Fathom/Tele.tv: Call and video recording analysis

Optional Enhancements

  • Canva API: Visual content creation
  • Hootsuite API: Social media scheduling (for non-organic posts)
  • Google Analytics: Deeper performance tracking
  • Facebook Ads API: Direct ad management

Notes

  • Respects manual posting preference for organic content
  • Focuses ad automation on performance optimization
  • Integrates with existing 30-minute morning routine
  • Scales systematically while maintaining quality
  • Provides clear metrics for decision-making

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