Competitor SEO analysis

Turn search evidence into a prioritized set of hypotheses. Reuse supplied exports and accepted competitor identities. Follow execution.md for live runs and actors.json for the relevant contracts.

• Use scrape-google-serp for a bounded same-query search panel and discovery evidence. Count organic rankings consistently; paid placements are separate. An absent domain within collected depth is "not observed in this sample", not "unranked everywhere".
• Use similarweb-alternative for up to three domains initially. organicEtv is estimated Google organic traffic from the provider's index, not measured website sessions or total visits. visits is available only when the upstream Similarweb feed exists; do not fill it with organicEtv. mode: free_tier is an Actor input label and does not make the run free.
• Use keyword-rank-tracker only when its managed provider access is actually available. Set location, language, device, OS, keywords and depth explicitly. Never request or expose provider passwords in shared files; if managed access is unavailable, retain the sample SERP evidence and report the narrower coverage.
• Use website-backlink-checker for a bounded sample or labelled summary. A sample of five referring pages is not the site's total backlinks. Index scores are provider-specific and not interchangeable with another service's authority score.
• Use website-seo-spider for page-only or tightly bounded raw-HTML metadata. Its titles, H1s and issue flags support on-page observations; they do not measure conversion, browser-rendered behavior or revenue.

Save context fields with every observation: provider, country/location, language, device, OS, keywords, result depth, period basis and collection method where relevant. Compare history only within the same panel. Provider or scope changes need a new baseline, and sparse coverage cannot justify an overall winner.

Deliver the evidence table, a short content/keyword gap list, contrary evidence and three prioritized research or content actions with a rationale. Search performance estimates and suggested work do not promise future rankings or traffic gains. Save the panel for a later manual refresh using evidence-contract.md.