Competitive battlecards

Convert accepted competitor research into a compact, balanced decision aid. Start from existing profiles, prices, reviews and SEO evidence. Do not recollect every source for a writing-only task. If fresh facts are required, route to the smallest collection skill and execution.md.

Use report-templates.md. For each direct rival include buyer/use-case fit, advertised positioning, supported capabilities, comparable offer details, defensible strengths, evidence-backed limitations, discovery questions and objection responses. Each material factual statement needs a dated source. A vendor feature claim is a claim; "not found in our sample" is unknown, not proof of absence.

Cross-check claims against relevant contrary evidence. Distinguish the target's established advantages from proposed differentiation hypotheses. If the target's own capability is unverified, use a neutral discovery question instead of asserting it wins. Do not invent testimonials, customer names, market share, revenue, growth or product tests.

For a feature matrix, define the same use case and acceptance criterion for every product. Use supported, partial, advertised, unknown or verified absent only where the evidence supports that label. Explain the research basis. Positioning maps are qualitative interpretations with stated axes; they are not measured rankings. SWOT recommendations must cite the underlying observation and give a test or owner action.

Deliver one concise battlecard per important rival and a shared source appendix. Include "when this rival is a good fit" so sales guidance remains credible. Draft external comparison pages or sales messages only when asked; publishing and sending require the specified destination and authorization. Preserve the evidence snapshot date and an update checklist for competitor-tracking.