itallstartedwithaideaitallstartedwithaidea/google-ads-skills/skills/google-ads-mcp/SKILL.md

google-ads-mcp

Skill38 starsChanged 8 months agoApache-2.0View on GitHub

MCP (Model Context Protocol) server configuration for live Google Ads API access. Activate when the user wants to connect Claude to their Google Ads account via MCP, set up the google-ads-mcp server, or configure credentials for live API queries. Provides setup instructions, server configuration, and troubleshooting.

Reads credentials
Installs packages

We split this skill into the rules it gives an agent

3 rules. About 0 are common, 0 are distinctive, and 3 are very specific to this project.

≈0
Common · estimate
Many files like this have a rule of this kind.
≈0
Distinctive · estimate
This author's own choices. Worth a look.
3
Very specific
Tied to their project's names, files or tools. Probably skip.

Common
Distinctive
Very specific

Very specific:
Create a .env file or set environment variables:
line 24
Very specific:
Place .mcp.json in your project root:
line 49
Very specific:
All write tools use confirm=False by default (dry-run preview).
line 132

≈ “Common” is an estimate: at least 1 in 5 of the 308,232 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.

Files

SKILL.md

Google Ads MCP Server

This skill configures the google-ads-mcp server for live Google Ads API access through Claude Code, Claude Desktop, Cursor, or any MCP client.

Quick Setup

1. Install

pip install git+https://github.com/itallstartedwithaidea/google-ads-mcp.git

2. Configure Credentials

Create a .env file or set environment variables:

GOOGLE_ADS_DEVELOPER_TOKEN=your-developer-token
GOOGLE_ADS_CLIENT_ID=your-oauth-client-id
GOOGLE_ADS_CLIENT_SECRET=your-oauth-client-secret
GOOGLE_ADS_REFRESH_TOKEN=your-refresh-token
GOOGLE_ADS_LOGIN_CUSTOMER_ID=123-456-7890

Or point to an existing google-ads.yaml:

GOOGLE_ADS_CREDENTIALS=/path/to/google-ads.yaml
GOOGLE_ADS_LOGIN_CUSTOMER_ID=123-456-7890

3. Run

python -m ads_mcp.server

Claude Code Configuration

Place .mcp.json in your project root:

{
  "mcpServers": {
    "google-ads": {
      "type": "stdio",
      "command": "python",
      "args": ["-m", "ads_mcp.server"],
      "env": {
        "GOOGLE_ADS_CREDENTIALS": "${GOOGLE_ADS_CREDENTIALS}",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "${GOOGLE_ADS_LOGIN_CUSTOMER_ID}"
      }
    }
  }
}

Claude Code auto-discovers .mcp.json and loads the server on startup.

Claude Desktop Configuration

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "google-ads": {
      "command": "python",
      "args": ["-m", "ads_mcp.server"],
      "env": {
        "GOOGLE_ADS_CREDENTIALS": "/path/to/google-ads.yaml",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "123-456-7890"
      }
    }
  }
}

Available Tools (29)

Read Tools (9)

Tool	Description
`list_accessible_customers`	List all accessible customer accounts
`list_accounts`	List accounts under an MCC with details
`execute_gaql`	Run custom GAQL queries
`get_campaign_performance`	Campaign metrics with date range
`get_keyword_performance`	Keyword metrics and quality scores
`get_search_terms`	Search term report with wasted spend
`get_ad_performance`	Ad creative performance
`get_account_budget_summary`	Budget utilization analysis
`generate_keyword_ideas`	Keyword Planner search volume and CPC

Audit Tools (7)

Tool	Description
`get_auction_insights`	Competitive auction data
`get_change_history`	Recent account changes
`get_device_performance`	Performance by device type
`get_geo_performance`	Performance by location
`get_recommendations`	Google's optimization suggestions
`get_pmax_performance`	Performance Max campaign data
`get_impression_share`	Impression share and lost opportunity

Write Tools (11) — dry-run by default

Tool	Description
`update_campaign_budget`	Change daily budget
`update_campaign_status`	Pause or enable a campaign
`update_ad_group_status`	Pause or enable an ad group
`update_keyword_bid`	Change keyword CPC bid
`add_keywords`	Add keywords to an ad group
`add_negative_keywords`	Add negative keywords
`remove_negative_keyword`	Remove a negative keyword
`create_campaign`	Create a new campaign (paused)
`create_ad_group`	Create a new ad group
`switch_bidding_strategy`	Change bidding strategy
`generic_mutate`	Raw Google Ads API mutation

All write tools use confirm=False by default (dry-run preview). Pass confirm=True only after reviewing the preview.

Doc Tools (2)

Tool	Description
`get_gaql_reference`	GAQL syntax and field reference
`get_workflow_guide`	Step-by-step workflow instructions

Credential Sources

Value	Where to Get It
Developer Token	ads.google.com → Tools & Settings → API Center
Client ID	console.cloud.google.com → Credentials
Client Secret	console.cloud.google.com → Credentials
Refresh Token	OAuth Playground or `google-ads` Python auth helper
Login Customer ID	Your MCC account ID (top of Google Ads UI)

Troubleshooting

Problem	Fix
`UNAUTHENTICATED`	Refresh token expired — regenerate via OAuth Playground
`PERMISSION_DENIED`	Account not accessible under your MCC
`DEVELOPER_TOKEN_NOT_APPROVED`	Apply for Basic Access at ads.google.com → API Center
Rate limit exceeded	Basic Access: 15K ops/day. Use LIMIT clauses and filters.

google-ads-mcp repo — Full source code
google-ads-api-agent — Python agent with 28 tools
googleadsagent.ai — Production system (Buddy)

Download now (ZIP)

Other versions1 project uses a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 1
davidmosiah/google-ads-mcp-unofficial★ 4same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository4 other files it gives its agents.
- google-ads-analysisSkill
- google-ads-auditSkill
- google-ads-mathSkill
- google-ads-writeSkill

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