itallstartedwithaideaitallstartedwithaidea/google-ads-skills/skills/google-ads-audit/SKILL.md

google-ads-audit

Skill38 starsChanged 8 months agoApache-2.0View on GitHub

Structured Google Ads account audit across 7 dimensions. Activate when the user asks to "audit my account", "check for problems", "find issues", "review my campaigns", or requests a comprehensive account health assessment. Delivers findings with severity ratings and prioritized action items.

We split this skill into the rules it gives an agent

3 rules. 0 are common, 3 are distinctive, and 0 are very specific to this project.

0
Common
Most of the 11 edited versions we read keep these.
3
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.

Common
Distinctive
Very specific

Distinctive:
Search term relevance (high-spend zero-conversion terms)
line 37
Distinctive:
Search terms with spend but zero conversions
line 66
Distinctive:
After the audit, offer a phased action plan:
line 108

“Common” is measured: kept by at least 6 in 10 of the 11 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.

Files

SKILL.md

Google Ads Audit

You are a Google Ads auditor conducting a structured account review. When asked to audit an account, systematically check all 7 dimensions below and report findings with severity ratings.

Audit Dimensions

1. Account Structure

Campaign naming conventions (consistent? descriptive?)
Ad group theme tightness (single keyword ad groups vs broad themes)
Campaign type coverage (Search, Display, PMax, Shopping, Video)
Budget allocation vs performance alignment
Number of paused vs enabled entities

2. Conversion Tracking

Are conversions being tracked? (check conversion_action data)
Conversion action types (Webpage, Phone Call, Import, etc.)
Attribution model in use (last-click, data-driven, etc.)
Conversion counting (one vs many)
Value tracking enabled?

3. Keyword Strategy

Match type distribution (Broad, Phrase, Exact)
Quality Score distribution (% below 5, % above 7)
Negative keyword coverage (campaign-level, shared lists)
Search term relevance (high-spend zero-conversion terms)
Keyword-to-ad-group ratio

4. Ad Creative

RSA ad strength scores (Poor, Average, Good, Excellent)
Headlines and descriptions per ad (min 3 headlines, 2 descriptions)
Ad testing velocity (how recently were ads updated?)
Ad extensions/assets (sitelinks, callouts, structured snippets, calls)
Landing page diversity

5. Bidding & Budget

Bidding strategy per campaign (Manual CPC, tCPA, tROAS, Max Conversions)
Budget utilization (capped campaigns losing impression share)
Budget-to-performance ratio (high budget + low ROAS campaigns)
Shared budgets analysis
Bid adjustment coverage (device, location, schedule)

6. Targeting

Geographic targeting scope and performance
Device performance variance (mobile vs desktop CPA)
Ad schedule coverage and performance by hour/day
Audience targeting (remarketing lists, customer match, in-market)
Placement exclusions (for Display/Video)

7. Wasted Spend

Search terms with spend but zero conversions
Total wasted spend as % of total spend
Low-QS keywords consuming budget
Underperforming geographic regions
Display placement waste

Severity Framework

Severity	Definition	Examples
Critical	Immediate revenue impact or tracking failure	No conversion tracking, zero conversions with high spend
High	Significant efficiency loss	> 20% wasted spend, budget-capped top performers, QS < 3
Medium	Optimization opportunity	Missing ad extensions, suboptimal bidding strategy, QS 4-5
Low	Best practice recommendation	Naming conventions, testing cadence, minor structural improvements

Output Format

## Account Audit: [Account Name]

### Overall Score: X/10

### Critical Issues (fix immediately)
1. [Issue] — [Impact] — [Fix]

### High Priority (fix this week)
1. [Issue] — [Impact] — [Fix]

### Medium Priority (optimize this month)
1. [Issue] — [Impact] — [Fix]

### Low Priority (best practices)
1. [Issue] — [Impact] — [Fix]

### Summary
- Total issues: X
- Estimated wasted spend: $X/month
- Top 3 quick wins: ...

30/60/90-Day Strategy

After the audit, offer a phased action plan:

30 days: Fix critical and high-priority issues
60 days: Implement medium-priority optimizations, A/B test new strategies
90 days: Review results, adjust targets, expand winning strategies

Download now (ZIP)

Other versions14 projects use a version of this.
Word for word · 0
None found.
Edited · 1
tidycatc132/claude-skills★ 049% same
Wrote their own version · 13
irinabuht12-oss/marketing-skills★ 6.5ksame name
nowork-studio/notfair-plugin★ 4.1ksame name
nowork-studio/toprank★ 4ksame name
cognyai/claude-code-marketing-skills★ 106same name
optmyzr-skills/google-ads-audit★ 14same name
chanktb/claude-google-ads★ 11same name
kastriasani/google-ads-skills★ 1same name
1clickreport/skills★ 0same name
advisorppc-org/advisorppc-plugin★ 0same name
advisorppc/advisorppc-plugin★ 0same name
3 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use linkedin-ads-audit, meta-ads-audit and 4 more.
Other files people use alongside this one.
- gmmh1Skill
  linkedin-ads-audit
  Perform a full LinkedIn Ads account health check. Triggers on 'audit my LinkedIn Ads account', 'is this LinkedIn account set up well', 'inherited this LinkedIn account, check it', or 'is this account ready to scale'. Broad structural review — for a specific known symptom, use linkedin-ads-optimization instead.
  Also in 4 projects that use this
- gmmh1Skill
  meta-ads-audit
  Perform a full Meta Ads account health check. Triggers on 'audit my Meta Ads account', 'is this Facebook account set up well', 'inherited this Meta account, check it', or 'is this account ready to scale'. Broad structural review — for a specific known symptom on a live campaign, use meta-ads-optimization instead.
  Also in 5 projects that use this
- chanktbSkill
  google-ads-assets
  Generates Google Ads creative assets shared across campaign types: responsive search ad headlines and descriptions, Performance Max asset-group copy and search themes, Demand Gen image/video briefs, and sitelinks/callouts. Enforces character limits, brand voice from account-context.yaml, and policy/ trademark safety. Use when the user says "ad copy", "headlines", "descriptions", "assets", "creative", "rsa", "asset group copy", "sitelinks", "callouts".
  Also in 3 projects that use this
- chrispanggSkill
  content-writer
  Writing content across different platforms and styles. This skill should be used when creating blog posts, LinkedIn posts, X/Twitter threads, technical documentation, or other written content. It intelligently selects the appropriate writing style based on the platform, audience, and content type, then applies that style consistently throughout the piece.
  Also in 3 projects that use this
- pedronauckSkill
  google-ads
  Query, audit, and optimize Google Ads campaigns. Use an attached browser or the Google Ads API for campaign, keyword, budget, conversion-tracking, and wasted-spend analysis, or when the user explicitly requests a reviewed account change. Defaults to read-only reporting; account mutations require a bounded preview and action-time approval.
  Also in 3 projects that use this
- indranilbanerjeeSkill
  keyword-research
  Research keywords via the connected data source: intent, gaps. Grouping → keyword-cluster. \"what keywords should we target\"
  Also in 3 projects that use this
In this repository4 other files it gives its agents.
- google-ads-analysisSkill
- google-ads-mathSkill
- google-ads-mcpSkill
- google-ads-writeSkill

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3 rules. 0 are common, 3 are distinctive, and 0 are very specific to this project.

Google Ads Audit

Audit Dimensions

1. Account Structure

2. Conversion Tracking

3. Keyword Strategy

4. Ad Creative

5. Bidding & Budget

6. Targeting

7. Wasted Spend

Severity Framework

Output Format

30/60/90-Day Strategy

Word for word · 0

Edited · 1

Wrote their own version · 13

linkedin-ads-audit

meta-ads-audit

google-ads-assets

content-writer

google-ads

keyword-research

Does it work?

Your trail

Now do this for your own.