trend-intelligence

Real-time fashion and lifestyle trend scanning powered by WebSearch. Produces seasonal trend reports, micro-trend alerts, and runway analysis summaries.

When to invoke

Trigger phrases: "趨勢掃描" / "最新風向" / "這季流行什麼" / "runway report" / "trend report" / "市場趨勢" / "現在流行" / "macro trend" / "micro trend" / "WGSN style report" / "trend brief"

Also auto-invoked by creative-direction (Step 2) to anchor visual concepts.

What this skill produces

1. Seasonal Macro Brief — 3–5 macro trend pillars for current/upcoming season with evidence
2. Micro-Trend Radar — fast-moving signals (3–6 months horizon) with source citations
3. Category-Specific Trend Sheet — drill into one style vertical (tech-wear / luxury / sportswear etc.)
4. Competitive Signal Report — what key brands are pushing right now

Process

Step 1 — Scope Definition

Clarify before searching:

• Style category (menswear / womenswear / luxury / sportswear / street / tech-wear / unisex)
• Geography focus (global / Asia-Pacific / Europe / North America)
• Time horizon (current season SS/FW + next season preview)
• Price tier (mass / contemporary / premium / luxury / ultra-luxury)

Step 2 — Multi-Source WebSearch

Run searches across these source categories:

Runway & Editorial

• [season] [category] runway trends [year] — Vogue Runway, WWD, Business of Fashion
• [brand] [season] collection key pieces [year]

Consumer & Social Signal

• [category] trending [geography] [year] — Pinterest Predicts, Google Trends fashion
• TikTok fashion trend [category] [year]

Industry Reports

• McKinsey State of Fashion [year] (annual)
• [category] market trend report [year]
• sustainable fashion trend [year] (if relevant)

Run at minimum 4 searches before drafting. Cite every claim.

Step 3 — Trend Synthesis

Organize findings into this structure:

## [Season/Year] Trend Brief: [Category]

### Macro Pillars (3–5)
Each pillar:
- Pillar Name: [memorable label]
- Signal: [what you're seeing across runway / retail / social]
- Evidence: [2–3 specific examples with sources]
- Brand Window: [how this brand can enter / what to avoid]
- Shelf Life: [emerging / building / peak / fading]

### Micro-Trend Radar
Fast-moving items to watch (3–6 month window):
- [Item / silhouette / color / material] — Signal: [where it's appearing] — Risk: [fad vs. staying power]

### Key Brand Movements
What 3–5 relevant brands are pushing this season:
- [Brand]: [what they're doing and why it matters]

### Macro Context
1–2 cultural / economic forces shaping the season:
- [Force]: [how it translates to product / aesthetic choices]

### Watch List (Next Season Preview)
2–3 signals that will likely build for next season.

Step 4 — Brand Filtering (if brand config exists)

Cross-reference findings with brand's established aesthetic and rejected territory. Flag:

• ✅ Trends that align with brand DNA
• ⚠️ Trends that require careful interpretation
• ❌ Trends to actively avoid (competitor territory or off-brand)

Rules

• Never cite trend names from memory alone — verify with WebSearch that the term is currently being used in the industry.
• Date all searches. Fashion trends expire fast; a report from 6+ months ago is noise, not signal.
• Distinguish macro (2–3 year arc) from micro (1–2 season window). Conflating them misleads clients.
• If geography focus is Asia-Pacific, prioritize Korean / Japanese / Taiwanese market signals — Western-centric reports often lag 1–2 seasons on AP adoption.
• Output in the user's language (繁中 / EN follow context).