Meme Create

Design branded meme concepts that feel native to the platform and authentic to the brand. Memes are high-risk, high-reward — done right they're the most shared content type; done wrong they signal that a brand is trying too hard.

Purpose

Memes juice the algorithm in ways polished content can't. They're fast, shareable, and community-building. But forced memes are the fastest way to look out of touch. This skill produces memes that feel natural, not corporate.

When to Use

• Trending meme format relevant to the niche
• Low-engagement period (memes can reset algorithmic momentum)
• Community inside joke has emerged
• Competitor just posted something too serious (counter with humor)
• Industry pain point that's universally relatable

Inputs Required

• Meme opportunity (trending format, inside joke, pain point, competitor moment)
• Brand humor style (from voice guide: dry, absurd, self-deprecating, playful, none)
• Risk tolerance (how edgy is the brand willing to be?)
• Target platform

Quick Reference

Procedure

1. Identify the opportunity. Is there a trending format (from trend-monitor)? An inside joke? A relatable pain point?
2. Choose the format:
   • Image macro: existing template + branded text overlay
   • Video/reaction: short clip with caption
   • Text-only: "Nobody: / Me:" style (X only, no visual needed)
   • Custom graphic: original visual designed around the joke
3. Write the text overlay / caption:
   • Setup line (top): sets up the scenario
   • Punchline (bottom): the relatable/surprising twist
   • 5-10 words per line maximum
   • Match brand humor style (dry, absurd, self-deprecating, playful)
4. Adapt to each platform:
   • X: text-first memes work; image macros with overlay
   • IG: visual-first, story-friendly
   • TikTok: video-based, green-screen or reaction format
   • LinkedIn: rare; only if brand personality is established there
5. Run the cringe test:
   • Would the founder feel good about this being their top post?
   • Is it funny TO the audience, or AT them?
   • If it flops, is it "oh well" or "delete account"?
6. Specify visual execution:
   • Template name (if existing) or visual description (if custom)
   • Dimensions per platform (delegate to asset-format)
   • Font and text placement

Output Format

# Meme Concept: [Title / Joke Premise]

## Context
**Meme type:** [Trending format / Industry joke / Self-deprecating / Pain point]
**Why now:** [Trend reference or timing reason]
**Platform:** [X / IG / TikTok / multi-platform]

## Concept
**Setup:** [What the audience sees first]
**Punchline:** [The relatable or surprising reveal]
**Brand connection:** [Why this fits the brand and niche]

## Text Overlay
- **Top text:** [Setup line]
- **Bottom text:** [Punchline]

## Caption
[Post text — context, additional joke layer, CTA]

## Format / Template
**Template name:** [e.g., "Distracted Boyfriend," custom]
**Dimensions:** [Per platform]

## Risk Assessment
**Cringe risk:** [Low / Medium / High]
**Founder comfort check:** [Would they post this?]

Done Criteria

The skill is complete when:

1. Meme concept has a clear setup + punchline
2. Brand connection is authentic (not forced)
3. Risk assessment is documented
4. Text overlay and caption are written
5. Format and dimensions are specified per platform

Pitfalls

• Forcing humor when the brand voice isn't naturally funny
• Using a template that peaked 2+ weeks ago (late is worse than absent)
• Memes requiring too much niche knowledge to be funny
• Not checking with the founder before posting edgy content

Verification

The cringe test (step 5). Also: show the concept to one person outside the company who fits the target audience. Do they laugh or say "I don't get it"?

Example

Input: SaaS analytics brand. Trending format: "Wait, it's all [X]?" + "Always has been." Pain point: founders obsessed with vanity metrics.

Output:

• Top text: "Wait, it's all DAU?"
• Bottom text: "Always has been." (subtitle: "meanwhile, your retention is 12%")
• Caption: "The hardest truth in analytics: the metric you're optimizing probably isn't the one that matters. Save this for your next board meeting when someone asks about DAU."
• Cringe risk: Low (relatable, punches up, doesn't make fun of the audience)
• Platform: X (text meme, no visual needed)