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profile-audit

Skill17 starsChanged 7 months agoMITView on GitHub

Audit all social profiles for cross-platform consistency — name, photo, bio, link, banner, and branding — flag inconsistencies and generate a remediation plan.

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The file

We split this skill into the rules it gives an agent

4 rules. About 0 are common, 4 are distinctive, and 0 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈4

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    After a rebrand or visual refresh

    line 30
  2. Distinctive:

    Before a major launch or campaign

    line 32
  3. Distinctive:

    All active profiles are inventoried

    line 108
  4. Distinctive:

    Not checking links (broken link = wasted traffic)

    line 117

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Profile Audit

Audit every social profile the brand owns for consistency, completeness, and optimization. The profile is the digital storefront — inconsistent profiles erode trust.

Purpose

A first-time visitor decides whether to follow your brand in under 3 seconds based on your profile. If the name, photo, bio, or link doesn't match across platforms, they hesitate. This skill catches inconsistencies before visitors do.

When to Use

  • Quarterly profile audit
  • After a rebrand or visual refresh
  • New platform added
  • Before a major launch or campaign

Inputs Required

  • Full list of active profile URLs per platform
  • Brand visual guidelines (colors, logo, typography)
  • Current positioning statement

Quick Reference

ElementWhat to CheckWhen to Update
Profile photoSame across all platformsQuarter / Rebrand
Display nameConsistent formatQuarter / Name change
HandleAs close to identical as possibleSetup / Rebrand
BioCore value prop, platform-appropriate lengthMonthly / New offer
Link in bioWorking, optimized destinationWeekly check
Header/bannerOn-brand, currentQuarter / Campaign
Pinned postCurrent, high-performingMonthly / When new high-performer drops

Procedure

  1. Inventory all profiles. X, LinkedIn, IG, TikTok + any secondary (Threads, YouTube, Reddit, etc.).
  2. Capture each profile: screenshot (mobile view), bio text, profile photo, banner, pinned post, link, follower/following count.
  3. Create side-by-side comparison:
    • Display names match?
    • Same value prop in bio?
    • Profile photos match?
    • Links work?
  4. Flag inconsistencies:
    • Critical: name mismatch, broken link, wrong URL
    • High: bio missing value prop, outdated photo, stale pinned post
    • Medium: banner not optimized, inconsistent handle
    • Low: followers/following cleanup
  5. Generate remediation plan:
    • Quick wins (under 10 min — do immediately)
    • This week (important but not urgent)
    • Next sprint (visual refreshes)

Output Format

# Profile Audit: [Date]

## Profile Inventory
### X: [URL] | LinkedIn: [URL] | IG: [URL] | TikTok: [URL]

## Consistency Scorecard
| Element | X | LinkedIn | IG | TikTok | Consistent? |
|---------|---|---|-----|--------|-------------|
| Display name | [Name] | [Name] | [Name] | [Name] | [Yes/No] |
| Handle | @x | @x | @x | @x | [Yes/No] |
| Bio value prop | [Yes/No] | [Yes/No] | [Yes/No] | [Yes/No] | [Yes/No] |
| Profile photo | [Variant] | [Variant] | [Variant] | [Variant] | [Yes/No] |
| Link working | [Yes/No] | [Yes/No] | [Yes/No] | [Yes/No] | [Yes/No] |

**Score:** [N]/[Total]

## Issues Found
### Critical: [Issue + fix]
### High: [Issue + fix]
### Medium: [Issue + fix]

## Remediation Plan
### Quick Wins (<10 min): [Fix 1], [Fix 2]
### This Week: [Fix]
### Next Sprint: [Fix]

Done Criteria

The skill is complete when:

  1. All active profiles are inventoried
  2. Consistency scorecard is complete (every element checked per platform)
  3. Issues are triaged by severity
  4. Remediation plan is prioritized
  5. Next audit date is set

Pitfalls

  • Auditing only the "main" platform (the rest are usually worse)
  • Not checking links (broken link = wasted traffic)
  • Desktop-only review (most visitors see profiles on mobile)
  • Deliberate variations flagged as inconsistencies (some platforms need different approaches — be intentional)

Verification

Open each profile on mobile. Does it look professional in under 3 seconds? Can visitors instantly tell what the brand does? Do all links work?

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