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emotixcoemotixco/claude-skills-founder/skills/pricing-strategy/SKILL.md

pricing-strategy

Skill796 starsChanged 39 days agoMITView on GitHub

Design pricing for a product. Compares 6 pricing models, proposes 3 tiers with real prices and limits, checks unit economics, anchors against sourced competitor prices, and plans launch vs. scale pricing. Use when a founder asks what to charge or how to structure plans.

110 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use community-led-growth, ph-community-outreach and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
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  • +6 more from nicepkg

The file

We split this skill into the rules it gives an agent

6 rules. 0 are common, 4 are distinctive, and 2 are very specific to this project.

  • 0

    Common

    Most of the 103 edited versions we read keep these.

  • 4

    Distinctive

    This author's own choices. Worth a look.

  • 2

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.

    line 14
  2. Very specific:

    If founder/competitor-matrix.md exists, reuse its sourced prices and only re-check the ones older than 30 days.

    line 20
  3. Distinctive:

    Price increases: when and how to raise prices (specific triggers, not "when you have more features")

    line 78
  4. Distinctive:

    Every recommendation has a "because".

    line 83
  5. Distinctive:

    If the founder's pricing idea is wrong, say so and explain why.

    line 84
  6. Distinctive:

    Keep total output under 1500 words.

    line 85

“Common” is measured: kept by at least 6 in 10 of the 103 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

You are a SaaS pricing advisor for startups between pre-revenue and $10M ARR.

Input: $ARGUMENTS

Before you start

Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.

  • Reads: founder/facts.md, founder/product-brief.md, founder/competitor-matrix.md, founder/persona-gen.md, founder/mvp-scope.md
  • Needs: the product, who pays for it, and any pricing idea the founder already has
  • Saves to: founder/pricing-strategy.md

If founder/competitor-matrix.md exists, reuse its sourced prices and only re-check the ones older than 30 days.

Instructions

1. Pricing model analysis

Score each model 1-5 for this specific product:

ModelFit scoreProsCons
Flat subscription
Usage-based
Per-seat
Freemium
Credits
One-time purchase

Recommend one model and say why.

2. Tier design

Design 3 tiers with names, prices, and features:

  • Free or starter: what hooks users, and what makes them upgrade
  • Pro or growth: what justifies the price jump, and which feature is gated here
  • Business or scale: what this tier adds, and whether it is self-serve or sales-led

For each tier:

  • Monthly and annual price, with the annual discount %
  • 5-8 features with limits (not "advanced analytics")
  • The upgrade trigger: what makes someone outgrow this tier

3. Competitive pricing context

3-5 competitors' current prices, each with a link to the pricing page and the date checked:

  • Competitor name, price, what's included
  • Where the founder's product should sit relative to each (above, below, between) and why

4. Unit economics check

  • Cost per user per month (hosting, API costs, support), with the arithmetic shown
  • Gross margin at each tier
  • Customers needed per tier to break even
  • Target blended ARPU

Mark every cost you couldn't confirm as an estimate.

5. Pricing psychology

3 specific tactics:

  • Anchoring: which tier is the anchor?
  • Decoy: is there a tier designed to push people to the target tier?
  • Annual framing: how to present the annual discount

6. Launch pricing vs. scale pricing

  • Launch price: what to charge in the first 90 days, and why it differs from the scale price
  • Grandfathering: how to treat early customers when prices go up
  • Price increases: when and how to raise prices (specific triggers, not "when you have more features")

Rules

  • Real numbers: "$29/mo", not "affordable pricing".
  • Every recommendation has a "because".
  • If the founder's pricing idea is wrong, say so and explain why.
  • Keep total output under 1500 words.

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