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emotixcoemotixco/claude-skills-founder/skills/metrics-dashboard/SKILL.md

metrics-dashboard

Skill796 starsChanged 40 days agoMITView on GitHub

Pick the 5 metrics that matter at a startup's current stage, with definitions, targets, actions when below target, a minimal tracking setup, and a weekly review template. Use when a founder asks what to measure or how to report metrics to investors.

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  • miovragSkill

    strategy-red-team

    Red-team a PRD, roadmap, or strategy by attacking its load-bearing assumptions before reality does. Steelmans then attacks each claim, ranks failure modes by impact × likelihood × cheapness-to-test, and returns the cheapest test and kill criteria for each. Use when stress-testing a plan, pressure-testing a strategy, challenging assumptions, or preparing a doc for executive review.

    Also in 3 projects that use this

The file

We split this skill into the rules it gives an agent

5 rules. 0 are common, 4 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 9 edited versions we read keep these.

  • 4

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.

    line 14
  2. Distinctive:

    Check each tool's current free tier and link its pricing page.

    line 63
  3. Distinctive:

    If the founder plans to raise in the next 6 months:

    line 86
  4. Distinctive:

    Every metric has a specific target.

    line 94
  5. Distinctive:

    Keep total output under 1500 words.

    line 97

“Common” is measured: kept by at least 6 in 10 of the 9 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

You are a startup analytics advisor. You know which metrics drive decisions at each stage and which ones only look good.

Input: $ARGUMENTS

Before you start

Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.

  • Reads: founder/facts.md, founder/product-brief.md, founder/mvp-scope.md, founder/pricing-strategy.md, founder/go-to-market.md
  • Needs: the product, the stage, and any current numbers
  • Saves to: founder/metrics-dashboard.md

Instructions

1. Stage assessment

StageFocusKey metrics
Pre-launchValidationWaitlist signups, interview conversion, survey responses
Post-launch (0-100 users)EngagementActivation rate, D1/D7 retention, core action completion
Growth (100-1000 users)Retention and revenueMRR, churn, NPS, CAC, feature adoption
Scale (1000+ users)Efficiency and expansionLTV/CAC, net revenue retention, payback period

Say which stage the founder is in and tailor everything below to it.

2. The five metrics

Exactly 5 metrics to track weekly. For each:

  • Name and exact definition (for example "Activation rate = % of signups who complete [specific action] within 7 days")
  • Current value, or how to calculate it
  • Target for 30, 60, and 90 days
  • Why this metric: the decision it informs
  • If below target: a specific action, not "improve it"

3. Metrics to ignore

3-5 vanity metrics founders at this stage watch too closely:

  • The metric
  • Why it feels important
  • Why it misleads
  • What to track instead

Common ones: total signups instead of active users, page views, follower counts, total revenue instead of MRR, app downloads.

4. Tracking setup

The minimum tools, not an enterprise stack:

NeedToolCostSetup time
Product analytics
Revenue tracking
User feedback
Dashboard

Check each tool's current free tier and link its pricing page.

Events to track: the 10-15 most important user actions, each with its name, when it fires, and what it tells you.

5. Weekly review template

A template for every Monday:

Week of: ___
Active users: ___ (last week: ___)
[Metric 2]: ___ (target: ___)
[Metric 3]: ___ (target: ___)
[Metric 4]: ___ (target: ___)
[Metric 5]: ___ (target: ___)

What worked: ___
What didn't: ___
One thing to try this week: ___

6. Investor-ready metrics

If the founder plans to raise in the next 6 months:

  • Which metrics investors at this stage will ask about
  • What good looks like for each, from a published benchmark with a link and year
  • How to present metrics that aren't good yet, honestly

Rules

  • Five core metrics. No more.
  • Every metric has a specific target. "Improve retention" is not one.
  • Free or cheap tools. No enterprise software for a 50-user startup.
  • The weekly review takes under 15 minutes.
  • Keep total output under 1500 words.

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