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emaraschioemaraschio/cursor-commands/.cursor/skill-contracts/seo-audit/SKILL.md

seo-audit

Skill9 starsChanged 3 months agoMITView on GitHub

SEO audit of pages or app

185 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use openseo-review-web-content, openseo-release-notes and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • JwuthriSkill

    openseo-review-web-content

    Write and review content for the OpenSEO website (web/) — blog posts, guides, feature pages, FAQs. Distills the philosophy for on-brand, useful, accurate content. Use whenever adding or editing user-facing prose in web/content or web/src.

    Also in 5 projects that use this

  • JwuthriSkill

    openseo-release-notes

    Cut an OpenSEO release — bump the version, draft user-facing release notes from commits since the last tag, run a review + subagent-verification pass, and open a "release: vX.X.X" PR. Use when the user asks to prepare a release, bump the version, or write release notes.

    Also in 6 projects that use this

  • nicepkgSkill

    community-led-growth

    Expert in community-led growth (CLG) - leveraging user communities to drive acquisition, retention, and expansion. Covers building developer communities, user groups, ambassador programs, and turning customers into advocates. Knows the difference between community as a feature vs community as a growth engine, and how to measure community ROI. Use when "community-led, CLG, ambassador program, champion program, user community, developer community, word of mouth, user group, " mentioned.

    Also in 5 projects that use this

  • nicepkgSkill

    ph-community-outreach

    Engage Reddit, Indie Hackers, Hacker News and other communities for Product Hunt launches. Use this skill to identify relevant communities, craft appropriate posts, and drive cross-platform engagement without appearing spammy.

    Also in 5 projects that use this

  • xfstudioSkill

    micro-saas-launcher

    Expert in launching small, focused SaaS products fast - the indie hacker approach to building profitable software. Covers idea validation, MVP development, pricing, launch strategies, and growing to sustainable revenue. Ship in weeks, not months. Use when: micro saas, indie hacker, small saas, side project, saas mvp.

    Also in 5 projects that use this

  • akii-technologies-ltdSkill

    keyword-clustering

    Cluster and organize keywords into topical groups for SEO. Use when the user asks to "cluster keywords", "group keywords", "organize keywords", "keyword mapping", "topic clusters", "keyword grouping", "build a content plan", "pillar pages", "topical authority", "semantic clustering", or pastes a list of keywords.

    Also in 12 projects that use this

  • +4 more from nicepkg
  • +2 more from Jwuthri

The file

Show its rules and text

We split this skill into the rules it gives an agent

22 rules. 0 are common, 22 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 167 edited versions we read keep these.

  • 22

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Verify HTTPS/SSL certificate is valid and properly configured

    line 15
  2. Distinctive:

    Check canonical URL implementation and duplicate content issues

    line 18
  3. Distinctive:

    Verify site speed and Core Web Vitals metrics

    line 21
  4. Distinctive:

    Check for broken links and redirect chains

    line 22
  5. Distinctive:

    Check image optimization (alt tags, file names, compression, format)

    line 30
  6. Distinctive:

    Verify breadcrumb navigation and schema markup

    line 33
  7. Distinctive:

    Check for duplicate or thin content issues

    line 34
  8. Distinctive:

    Check content freshness and update frequency

    line 40
  9. Distinctive:

    Verify mobile-responsive design and viewport configuration

    line 56
  10. Distinctive:

    Test mobile usability and touch interactions

    line 57
  11. Distinctive:

    Check mobile-specific UX elements (navigation, forms, CTAs)

    line 59
  12. Distinctive:

    Check for toxic or spammy backlinks

    line 67
  13. Distinctive:

    Verify local business information (NAP consistency)

    line 73
  14. Distinctive:

    Check local citations and directory listings

    line 75
  15. Distinctive:

    Verify structured data with Google Rich Results Test

    line 82
  16. Distinctive:

    Check Twitter Card implementation

    line 84
  17. Distinctive:

    Verify entity markup and knowledge graph signals

    line 86
  18. Distinctive:

    Verify Google Analytics 4 implementation and event tracking

    line 89
  19. Distinctive:

    Check Google Search Console setup and data integrity

    line 90
  20. Distinctive:

    Verify search performance data (impressions, clicks, CTR, rankings)

    line 93
  21. Distinctive:

    Check resource loading optimization (preload, prefetch, preconnect)

    line 101
  22. Distinctive:

    Check social media link implementation (rel="me" for verification)

    line 108

“Common” is measured: kept by at least 6 in 10 of the 167 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Overview

Conduct a comprehensive SEO audit to identify optimization opportunities, technical issues, and content gaps that impact search engine visibility and rankings. This audit evaluates technical infrastructure, on-page elements, content quality, off-page signals, and user experience factors to create an actionable roadmap for improving organic search performance.

The audit covers foundational technical requirements, content optimization, user experience signals, and modern SEO best practices including Core Web Vitals, structured data, and mobile-first considerations.

Steps

  1. Technical SEO Foundation
    • Verify HTTPS/SSL certificate is valid and properly configured
    • Validate robots.txt file structure and directives
    • Audit sitemap.xml for completeness and submission status
    • Check canonical URL implementation and duplicate content issues
    • Review site architecture, URL structure, and internal linking
    • Assess crawlability and indexability (check for blocked resources)
    • Verify site speed and Core Web Vitals metrics
    • Check for broken links and redirect chains
    • Validate structured data (JSON-LD, microdata, Schema.org)
    • Review international SEO elements (hreflang tags, if applicable)
  2. On-Page SEO Elements
    • Audit title tags (uniqueness, length, keyword placement, brand consistency)
    • Review meta descriptions (compelling copy, length, call-to-action)
    • Evaluate header tag hierarchy (H1-H6 structure and keyword usage)
    • Check image optimization (alt tags, file names, compression, format)
    • Assess URL structure (readability, keyword inclusion, depth)
    • Review internal linking strategy and anchor text distribution
    • Verify breadcrumb navigation and schema markup
    • Check for duplicate or thin content issues
  3. Content Quality & Optimization
    • Evaluate content quality, depth, and relevance to target audience
    • Assess keyword targeting and natural keyword integration
    • Review content length and comprehensiveness
    • Check content freshness and update frequency
    • Analyze content structure, readability, and user engagement signals
    • Identify content gaps and opportunities for expansion
    • Review content formatting (bullet points, headings, multimedia)
    • Assess E-A-T (Expertise, Authoritativeness, Trustworthiness) signals
  4. Keyword Research & Strategy
    • Identify primary and secondary target keywords
    • Analyze search volume, competition, and intent for each keyword
    • Map keywords to specific pages and content
    • Research long-tail keyword opportunities
    • Identify keyword cannibalization issues
    • Review competitor keyword strategies
    • Assess semantic keyword coverage
  5. Mobile & User Experience
    • Verify mobile-responsive design and viewport configuration
    • Test mobile usability and touch interactions
    • Review mobile page speed and Core Web Vitals on mobile devices
    • Check mobile-specific UX elements (navigation, forms, CTAs)
    • Assess accessibility (WCAG compliance, screen reader compatibility)
    • Review user engagement metrics (bounce rate, time on page, pages per session)
  6. Off-Page SEO & Authority
    • Analyze backlink profile (quality, quantity, diversity, anchor text)
    • Review referring domains and link velocity
    • Assess domain authority and trust metrics
    • Check for toxic or spammy backlinks
    • Review social media presence and engagement
    • Evaluate brand mentions and unlinked citations
    • Assess content distribution and syndication strategies
  7. Local SEO (if applicable)
    • Verify local business information (NAP consistency)
    • Review Google Business Profile optimization
    • Check local citations and directory listings
    • Assess local review management and response rate
    • Validate local schema markup (LocalBusiness, etc.)
    • Review location-specific content and landing pages
  8. Structured Data & Rich Snippets
    • Audit JSON-LD schema implementation
    • Verify structured data with Google Rich Results Test
    • Review Open Graph meta tags for social sharing
    • Check Twitter Card implementation
    • Assess recipe, review, FAQ, and other relevant schema types
    • Verify entity markup and knowledge graph signals
  9. Analytics & Tracking
    • Verify Google Analytics 4 implementation and event tracking
    • Check Google Search Console setup and data integrity
    • Review conversion tracking and goal configuration
    • Assess Google Tag Manager implementation
    • Verify search performance data (impressions, clicks, CTR, rankings)
    • Review user behavior and engagement analytics
  10. Performance & Core Web Vitals
    • Measure Largest Contentful Paint (LCP)
    • Assess First Input Delay (FID) / Interaction to Next Paint (INP)
    • Evaluate Cumulative Layout Shift (CLS)
    • Review Time to First Byte (TTFB)
    • Check resource loading optimization (preload, prefetch, preconnect)
    • Assess image and asset optimization strategies
    • Review JavaScript and CSS delivery optimization
  11. Social Media & Brand Signals
    • Review social media profile optimization
    • Assess social sharing optimization (Open Graph, Twitter Cards)
    • Check social media link implementation (rel="me" for verification)
    • Evaluate social engagement and brand mention tracking
    • Review social content strategy alignment with SEO goals

Checklist

Technical Foundation

  • HTTPS/SSL certificate valid and properly configured
  • robots.txt file optimized and tested
  • XML sitemap created, validated, and submitted
  • Canonical URLs properly implemented (no duplicate content)
  • Site architecture and URL structure optimized
  • Internal linking strategy implemented
  • No broken links or excessive redirect chains
  • Crawlability verified (no critical resources blocked)
  • Structured data validated (JSON-LD/Schema.org)
  • International SEO elements configured (hreflang, if needed)

On-Page Elements

  • Unique, optimized title tags on all pages
  • Compelling meta descriptions (50-160 characters)
  • Proper header tag hierarchy (H1-H6)
  • Image alt tags and optimization complete
  • Clean, keyword-rich URL structure
  • Breadcrumb navigation implemented
  • Internal linking optimized with descriptive anchor text

Content & Keywords

  • Keyword research completed and mapped to pages
  • Content quality and depth optimized
  • Target keywords naturally integrated
  • Content gaps identified and addressed
  • Content freshness maintained
  • E-A-T signals strengthened
  • Content formatting optimized for readability

Mobile & UX

  • Mobile-responsive design verified
  • Mobile usability tested and optimized
  • Core Web Vitals meet Google thresholds
  • Accessibility standards met (WCAG compliance)
  • User engagement metrics analyzed

Performance

  • LCP optimized (< 2.5s)
  • FID/INP optimized (< 100ms)
  • CLS minimized (< 0.1)
  • TTFB optimized
  • Resource hints implemented (preload, prefetch, preconnect)
  • Images and assets optimized
  • JavaScript and CSS delivery optimized

Off-Page & Authority

  • Backlink profile analyzed and cleaned
  • Toxic backlinks disavowed (if needed)
  • Social media presence optimized
  • Brand mentions tracked
  • Content distribution strategy implemented

Local SEO (if applicable)

  • NAP consistency verified across platforms
  • Google Business Profile optimized
  • Local citations built and verified
  • Local reviews managed
  • Local schema markup implemented

Structured Data & Rich Results

  • JSON-LD schemas implemented and validated
  • Open Graph tags optimized
  • Twitter Cards configured
  • Rich snippets tested in Google Rich Results Test
  • Entity markup verified

Analytics & Tracking

  • Google Analytics 4 configured with proper events
  • Google Search Console verified and monitored
  • Conversion tracking implemented
  • Google Tag Manager properly configured
  • Search performance data analyzed

Social & Brand

  • Social media profiles optimized
  • Social sharing meta tags implemented
  • Social verification links added (rel="me")
  • Brand signal tracking configured

Guardrails

  • Recommend only white-hat tactics; do not recommend black-hat tactics.
  • Ground every finding in a measurable check or observed metric; measure first.

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