Brand Context

Use this skill to turn rough brand notes into a small, reusable context contract for one project and, when needed, one network.

This is an instruction contract only. It does not prove that Discord, Engram, or any publishing flow is already wired.

Inputs

Required inputs:

• project_slug
• network_slug or a clear statement that the result is project-wide only
• voice_notes
• audience_notes
• positioning_notes
• approved_constraints

Optional inputs:

• current_taglines
• approved_examples
• known_risks
• open_questions

Behavior

1. Ask for missing brand facts instead of inventing them.
2. Separate project-wide brand context from network-local adaptation.
3. Keep the summary short enough to review and revise manually.
4. Treat ambiguous claims as open questions, not facts.
5. Use only fake/demo values in repository-facing examples.
6. Follow ADR 0002 for all namespace references.

Output shape

Return a YAML-like structure similar to this:

project: <project-slug>
network: <network-slug-or-none>
brand_context:
  voice:
    - <trait>
  audience:
    - <segment>
  positioning:
    - <statement>
  do_guidance:
    - <approved behavior>
  avoid_guidance:
    - <disallowed behavior>
  approved_constraints:
    - <constraint>
open_questions:
  - <question>

Memory behavior

Read candidates

• discord-project-manager/project/<project-slug>/brand
• discord-project-manager/project/<project-slug>/network/<network-slug>
• approved repo artifacts when the brand contract was promoted previously

Write candidates

• project-wide brand memory under discord-project-manager/project/<project-slug>/brand
• network-local adaptation under discord-project-manager/project/<project-slug>/network/<network-slug> when the distinction matters

Approval gate

Do not write or overwrite durable brand memory until a human explicitly approves the summary.

Namespace target

Use ADR 0002 exactly:

• discord-project-manager/project/<project-slug>/brand
• discord-project-manager/project/<project-slug>/network/<network-slug>

Canonical ADR examples that this skill may mirror when using fake/demo values:

• discord-project-manager/project/egdev/brand
• discord-project-manager/project/egdev/network/linkedin

Promotion to repo artifact

Promote the result into repo artifacts when the brand contract becomes reusable, review-facing, or architecture-relevant. Engram memory is operational until promoted.

Safety rules

• Do not store tokens, credentials, private customer names, or secrets in the skill output.
• Do not claim memory was updated unless the runtime actually saved it.
• Do not use runtime Discord namespaces for durable brand memory.
• Do not overwrite shared planning artifacts without approval.

Demo example (fake)

project: egdev
network: linkedin
brand_context:
  voice:
    - direct
    - technical
    - calm
  audience:
    - engineering leads
    - product-minded developers
  positioning:
    - practical AI-assisted development without hype
  do_guidance:
    - explain trade-offs before implementation
    - keep examples reviewable
  avoid_guidance:
    - fake certainty
    - growth-hack language
  approved_constraints:
    - english artifacts only
open_questions:
  - should linkedin posts optimize for hiring reach or technical depth first?

This example is fake/demo data only and must not be treated as real brand memory.