SEO Optimizer

Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking.

Overview

This skill covers:

• Keyword research and strategy
• On-page SEO optimization
• Technical SEO audits
• Content optimization
• Rank tracking and reporting

Keyword Research Framework

Research Process

keyword_research:
  step_1_seed_keywords:
    sources:
      - brainstorm: core_product_terms
      - competitors: top_3_competitor_keywords
      - customer_language: support_tickets, reviews
      - related_searches: google_suggestions
      
  step_2_expand:
    tools:
      - google_keyword_planner
      - ahrefs/semrush
      - answerthepublic
      - google_trends
    
  step_3_categorize:
    by_intent:
      informational: "how to", "what is", "guide"
      navigational: brand terms
      commercial: "best", "vs", "review"
      transactional: "buy", "pricing", "demo"
      
  step_4_prioritize:
    scoring:
      search_volume: 1-5 (higher = better)
      keyword_difficulty: 1-5 (lower = better)
      business_relevance: 1-5 (higher = better)
      priority_score: (volume × relevance) / difficulty

Keyword Mapping Template

keyword_mapping:
  homepage:
    primary: "[main product category]"
    secondary: "[brand] + [category]"
    
  product_pages:
    primary: "[specific product name]"
    secondary: "[product] features/pricing"
    
  blog_posts:
    primary: long_tail_informational
    secondary: related_questions
    
  landing_pages:
    primary: high_intent_commercial
    secondary: comparison_terms

On-Page SEO Checklist

Content Elements

on_page_checklist:
  title_tag:
    format: "Primary Keyword | Secondary Keyword | Brand"
    length: 50-60 characters
    requirements:
      - keyword_at_start: true
      - unique_per_page: true
      - compelling_for_clicks: true
      
  meta_description:
    length: 150-160 characters
    requirements:
      - include_keyword: true
      - include_cta: true
      - unique_per_page: true
      
  h1_tag:
    count: 1 per page
    requirements:
      - include_primary_keyword: true
      - different_from_title: slightly
      
  heading_structure:
    h2: main_sections (2-6)
    h3: subsections
    h4: details (if needed)
    keywords: naturally_in_headings
    
  content:
    word_count:
      product_page: 500-1000
      blog_post: 1500-2500
      pillar_page: 3000+
    keyword_usage:
      density: 1-2%
      in_first_100_words: true
      in_last_100_words: true
      lsi_keywords: include_related_terms
      
  images:
    alt_text: descriptive + keyword
    file_name: keyword-descriptive-name.jpg
    compression: optimized_for_web
    
  internal_links:
    count: 3-5 per page
    anchor_text: keyword_rich
    structure: topic_clusters
    
  external_links:
    count: 2-3 to authority sites
    rel: nofollow (if needed)

URL Structure

url_best_practices:
  format: domain.com/category/keyword-slug
  
  rules:
    - lowercase: always
    - hyphens: between_words
    - length: under_75_chars
    - keywords: include_primary
    - no_dates: unless_news
    - no_parameters: when_possible
    
  examples:
    good: "/blog/seo-optimization-guide"
    bad: "/blog/2024/01/15/the-ultimate-seo-guide-for-beginners-in-2024/"

Technical SEO Audit

Audit Checklist

technical_seo_audit:
  crawlability:
    - robots_txt: properly_configured
    - sitemap_xml: submitted_to_gsc
    - crawl_errors: none
    - blocked_resources: check
    
  indexability:
    - canonical_tags: correct
    - noindex_pages: intentional_only
    - duplicate_content: resolved
    - thin_content: improved_or_noindexed
    
  site_speed:
    metrics:
      - lcp: <2.5s (largest contentful paint)
      - fid: <100ms (first input delay)
      - cls: <0.1 (cumulative layout shift)
    tools:
      - google_pagespeed_insights
      - gtmetrix
      - webpagetest
    common_fixes:
      - image_optimization
      - lazy_loading
      - minify_css_js
      - browser_caching
      - cdn_implementation
      
  mobile_friendliness:
    - responsive_design: true
    - tap_targets: adequate_size
    - font_size: readable
    - viewport_configured: true
    
  https:
    - ssl_certificate: valid
    - mixed_content: none
    - http_redirects: to_https
    
  structured_data:
    types:
      - organization
      - product
      - article
      - faq
      - breadcrumb
    validation: google_rich_results_test

Core Web Vitals Optimization

core_web_vitals:
  lcp_optimization:
    - preload_hero_image
    - optimize_server_response_time
    - remove_render_blocking_resources
    - use_cdn
    
  fid_optimization:
    - minimize_javascript
    - defer_non_critical_js
    - use_web_workers
    - break_up_long_tasks
    
  cls_optimization:
    - set_image_dimensions
    - reserve_space_for_ads
    - avoid_inserting_content_above_existing
    - use_transform_animations

Content Optimization

Content Brief Template

content_brief:
  title: "{SEO-Optimized Title}"
  
  target_keyword:
    primary: "[main keyword]"
    secondary: ["keyword 2", "keyword 3"]
    lsi: ["related term 1", "related term 2"]
    
  search_intent: informational|commercial|transactional
  
  target_word_count: 2000
  
  outline:
    - h2: Introduction
      notes: hook + preview
      
    - h2: What is [Topic]
      h3: Definition
      h3: Why it matters
      
    - h2: How to [Main Action]
      h3: Step 1
      h3: Step 2
      h3: Step 3
      
    - h2: Best Practices
      h3: Practice 1
      h3: Practice 2
      
    - h2: Common Mistakes
    
    - h2: FAQ
      questions: from_people_also_ask
      
    - h2: Conclusion
      include: cta
      
  competitors_to_beat:
    - url_1: word_count, gaps
    - url_2: word_count, gaps
    - url_3: word_count, gaps
    
  unique_angle: what_makes_ours_different
  
  internal_links:
    - "[anchor text](/related-page)"
    
  cta: what_action_should_reader_take

Content Optimization Checklist

content_optimization:
  before_publishing:
    - [ ] Primary keyword in title
    - [ ] Primary keyword in first 100 words
    - [ ] H2/H3 include keywords naturally
    - [ ] Alt text on all images
    - [ ] Internal links to related content
    - [ ] External links to authority sources
    - [ ] Meta description optimized
    - [ ] URL is clean and includes keyword
    - [ ] Content answers search intent
    - [ ] Longer/better than competitors
    
  after_publishing:
    - [ ] Submit to Google Search Console
    - [ ] Share on social media
    - [ ] Build internal links from other pages
    - [ ] Monitor rankings
    - [ ] Update based on performance

Rank Tracking & Reporting

Monthly SEO Report

# SEO Performance Report - {Month}

## Organic Traffic Summary
| Metric | This Month | Last Month | YoY |
|--------|------------|------------|-----|
| Sessions | 50,000 | 45,000 | +25% |
| Users | 40,000 | 36,000 | +22% |
| Conversions | 500 | 420 | +19% |
| Conv Rate | 1.0% | 0.93% | +7% |

## Keyword Rankings
### Improved
| Keyword | Old Rank | New Rank | Change |
|---------|----------|----------|--------|
| "project management software" | 15 | 8 | +7 |
| "best pm tool" | 22 | 12 | +10 |

### Declined
| Keyword | Old Rank | New Rank | Change |
|---------|----------|----------|--------|
| "task tracking" | 5 | 9 | -4 |

### New Rankings
| Keyword | Rank | Volume |
|---------|------|--------|
| "agile project management" | 18 | 2,400 |

## Top Pages by Traffic
| Page | Sessions | Conv | CVR |
|------|----------|------|-----|
| /blog/pm-guide | 8,000 | 80 | 1.0% |
| /features | 6,000 | 120 | 2.0% |
| /pricing | 4,000 | 200 | 5.0% |

## Technical Health
- Crawl errors: 0 ✅
- Core Web Vitals: All passing ✅
- Mobile usability: 100% ✅
- Index coverage: 95% pages indexed

## Actions Taken
1. Published 4 new blog posts
2. Updated 3 existing posts
3. Fixed 5 broken links
4. Improved page speed on 10 pages

## Next Month Plan
1. Target 5 new keywords
2. Build 10 backlinks
3. Launch pillar content on [topic]
4. Technical fixes for [issues]

Output Example

Request: "Optimize this blog post for SEO: 'How to Manage Remote Teams'"

Output:

# SEO Optimization Recommendations

## Keyword Analysis
**Primary Keyword**: "how to manage remote teams"
- Search Volume: 2,400/mo
- Difficulty: 45/100
- Current Rank: Not ranking

**Secondary Keywords**:
- "remote team management" (1,900/mo)
- "managing remote employees" (1,300/mo)
- "remote team tips" (880/mo)

## Title Tag
**Current**: "How to Manage Remote Teams"
**Optimized**: "How to Manage Remote Teams: 15 Proven Strategies (2026 Guide)"

**Why**: Adds specificity (15 strategies), year for freshness, stays under 60 chars

## Meta Description

Learn how to manage remote teams effectively with 15 proven strategies. From communication tools to building culture, discover what top remote managers do differently.

(155 characters, includes keyword, has CTA)

## Content Recommendations

### Structure

H1: How to Manage Remote Teams: 15 Strategies That Actually Work

H2: Why Remote Team Management is Different H3: The Unique Challenges H3: The Hidden Opportunities

H2: 15 Proven Remote Team Management Strategies H3: 1. Establish Clear Communication Channels H3: 2. Set Expectations Early ... (continue for all 15)

H2: Tools for Remote Team Management H3: Communication Tools H3: Project Management Tools H3: Time Tracking Tools

H2: Common Remote Management Mistakes to Avoid

H2: FAQ: Remote Team Management

• How do you build culture remotely?
• What's the best meeting frequency?
• How do you handle different time zones?

H2: Conclusion: Start Managing Your Remote Team Better Today

### Word Count
**Target**: 2,500-3,000 words
**Current top result**: 2,200 words

### Internal Links to Add
- /blog/remote-work-tools → "remote work tools"
- /blog/team-communication → "team communication"
- /features/collaboration → "collaboration features"

### Checklist
- [ ] Add keyword to first paragraph
- [ ] Include stats/data (e.g., "70% of workers...")
- [ ] Add custom images with alt text
- [ ] Include expert quotes
- [ ] Add schema markup (Article + FAQ)

SEO Optimizer Skill - Part of Claude Office Skills