Exhibitor ICP List Builder

Use this skill to turn messy event sources into a verified company list. It is for research and qualification only. Do not start outreach, write to a CRM, buy contacts, or launch a campaign unless the user separately approves that step.

Inputs

• Exhibitor CSV/XLSX exports
• Floorplan screenshots, hall maps, booth-zone images, or logo walls
• OCR output from booth maps or images
• Existing company/contact lists
• Target ICP definition

Workflow

1. Separate source types
   • Official exhibitor table: highest-confidence company source.
   • Floorplan/logo/OCR: candidate discovery, not final truth.
   • User-provided list: preserve original rows and add verification columns.
2. Normalize companies
   • Normalize company name, booth, hall/zone, website, country, category, source file, and source confidence.
   • Deduplicate by website first, then normalized company name, then booth.
   • Keep aliases in a notes column when OCR or logo matching is uncertain.
3. Verify existence
   • Confirm each company has at least one stable signal: official exhibitor page, working website, active company page, credible marketplace listing, or recent event page.
   • Mark broken websites, fake links, auth-wall-only pages, inactive pages, and unrelated names as reject.
   • Do not count a company page as active unless there is visible recent activity or enough company evidence to support research.
4. Score ICP fit
   • Score 0-5 for ICP fit, with a short reason.
   • Prioritize companies that sell B2B products, attend events, rely on buyers/distributors, or have a clear sales motion.
   • Down-rank local services, personal brands, one-off retailers, and companies with unclear commercial intent.
5. Create output tiers
   • A: strong ICP, verified, clear research angle.
   • B: plausible ICP, needs one more verification pass.
   • C: weak ICP or poor contactability.
   • Reject: inactive, fake, broken, duplicate, irrelevant, or cannot verify.

Required Output Columns

company_name, website, linkedin_company_url, country, booth, hall_or_zone, category, icp_segment, icp_score, tier, verification_status, reject_reason, source, source_confidence, research_angle, recommended_next_step, notes

For contact-level lists, add:

contact_name, title, contact_linkedin_url, email_status, page_activity_status, contact_verification_status

Quality Gates

• Never produce a research-ready list without verification_status.
• Never let OCR/logo-only matches enter tier A without a second source.
• Never keep fake, dead, or inactive links just to hit a volume target.
• If fewer than 10 usable companies remain, report the shortage and expand sources instead of padding weak rows.
• If an input file has more than 20% rejects, include a short quality note explaining why.

Output Summary

Total input rows:
Verified A:
Verified B:
Rejected:
Top rejection reasons:
Recommended next step: