B2B Motion Ad Creative

Use this skill for paid acquisition and short-form assets where the first seconds need attention without losing product clarity.

Inputs

• Product or offer
• Target audience
• Pain point
• Proof point or product state
• Platform and aspect ratio
• CTA

Workflow

1. Define the ad job
   • Cold awareness, retargeting, founder POV, product demo, competitor pain, or event-specific offer.
2. Write the hook first
   • The first frame should work as a thumbnail.
   • The viewer should understand the problem within 2 seconds.
3. Choose one visual mechanism
   • Crush, sort, spotlight, compare, pipeline, timer, receipt, or before/after.
4. Build scenes
   • Hook
   • Problem
   • Mechanism
   • Proof
   • CTA
5. Keep it credible
   • Use high contrast and fast cuts only when they clarify the message.
   • Do not use fake metrics, fake customers, or generic AI visuals.
   • Keep product states readable on mobile.

Timing Rules

• Hook: first 0.3-0.8 seconds.
• Problem: clear by 2 seconds.
• Product or mechanism proof: visible by 4-6 seconds.
• CTA: final 2 seconds, or persistent in a small lockup.
• Motion beats: 3-6 per asset.

Output Format

Platform:
Aspect ratio:
Audience:
Ad job:
Hook:
Visual mechanism:

Scene 1:
Scene 2:
Scene 3:
Scene 4:
CTA:

Muted-view check:
Mobile legibility check:
Risk notes:

Quality Gates

• The ad works without sound.
• One claim per scene.
• Text fits at mobile size.
• The first frame has a clear hook.
• Product/process proof appears before the midpoint.