LinkedIn Post

Instructions

Write a LinkedIn post that sounds like a person talking, not a brand broadcasting. LinkedIn rewards saves, dwell time, and substantive comments. Write for those signals.

Step 0: Gather Context

Ask the user:

1. What do you want to say? (the idea, story, lesson, or take)
2. What format? Text post, carousel outline, or video caption
3. What do you want people to do after reading? (comment, visit a link, save it, DM you)

If the user provides a story, article, video, or existing content, use that as source material instead of asking.

Read Voice.md from the vault if it exists. Match the creator's tone.

Step 1: Write the Hook

The hook decides whether anyone reads the rest. 60-70% of potential readers are lost at the "see more" button.

Rules:

• Under 110 characters (safe for mobile truncation)
• One line, two max
• Blank line after the hook. Always.
• Must do one of three things: create curiosity, promise a specific outcome, or challenge a belief

Hook types that work:

• Open loop: "I got fired on a Tuesday. By Thursday, I had the best job of my career."
• Bold claim: "Most networking advice is backwards."
• Specific number: "5 things I learned from 200 failed cold emails."
• Direct question: "What's the one skill nobody taught you that changed everything?"
• Reframe: "What if the thing holding you back is the same thing that got you here?"

Hooks that don't work:

• "In today's fast-paced world..."
• "I'm excited to announce..."
• "Thoughts?" as the entire hook
• Anything that could be written by anyone about anything

Present 2-3 hook options to the user. Let them pick.

Step 2: Write the Full Post

Pick the structure that fits the content:

Story Post (highest engagement for personal brand):

[Hook]

[Setup: 2-3 short lines of context]

[Tension: what went wrong or was hard]

[Turn: the moment things changed]

[Lesson: the specific takeaway]

[CTA: question inviting their story]

Listicle / Value Post:

[Hook: "X things I learned from..."]

[Brief context: 1-2 lines]

1. Point
2. Point
3. Point

[Closing insight]

[CTA: "What would you add?"]

Contrarian Take:

[Hook: bold statement]

[Why most people believe the conventional thing]

[What you've seen that contradicts it]

[Your alternative]

[CTA: "Am I wrong?"]

Before/After:

[Hook: the result]

[Where you started]

[What changed]

[The outcome with data]

[CTA]

Rules:

• 1,200-1,800 characters total (200-300 words)
• 1-2 line paragraphs max. Never a wall of text.
• Blank lines between every paragraph
• Conversational tone, not corporate
• 0-3 emojis max, only as visual anchors, never as decoration
• Links go in the first comment, never in the post body (60% reach penalty)
• End with a specific question or low-barrier CTA, not "Thoughts?"
• 3-5 hashtags at the end: 1 broad, 2 mid-tier, 1-2 niche

Step 3: Apply Humanizer Rules

Before presenting the final post, check for and remove:

• AI vocabulary (delve, landscape, crucial, leverage, robust, innovative, tapestry, multifaceted, holistic, comprehensive, pivotal, groundbreaking, paradigm, foster, encompasses)
• Significance inflation ("stands as a testament to", "a powerful reminder that")
• Filler phrases ("It's worth noting", "Interestingly", "In today's X landscape")
• Em dash overuse. Use commas, colons, or periods.
• Rule of three ("informative, engaging, and transformative")
• Negative parallelisms ("It's not just X; it's Y")
• Sycophantic language
• Corporate polish / press release tone
• Generic conclusions ("The future of X is Y")

Read each paragraph out loud. If it sounds assembled, rewrite it.

Step 4: Present and Revise

Show the post formatted exactly as it would appear on LinkedIn (with line breaks and spacing). Include:

• The post text
• First comment text (with any links)
• Suggested hashtags

Tell the user:

• Best posting times: Tuesday-Thursday, 8-10 AM or 12-2 PM local time
• Reply to every comment in the first 60 minutes
• If sharing a link, put it in the first comment

Format-Specific Notes

For Carousels:

• 5-10 slides
• One key idea per slide
• Cover slide is the hook (treat it like a thumbnail)
• CTA on the final slide
• Write the companion post text using the same rules above

For Video Captions:

• Under 90 seconds of video performs best
• Captions are required (85% watch without sound)
• Hook in first 5 seconds of video
• Native upload only (never a YouTube link)
• The post text is shorter: hook + 2-3 lines of context + CTA

What NOT to Do

• Never put links in the post body (first comment only)
• Never use engagement bait ("Comment YES if you agree!")
• Never use more than 5 hashtags
• Never tag more than 2-3 people, and only if genuinely relevant
• Never post and ghost. Engage with commenters in the first hour.
• Never sell in every post. 80% value, 20% promotional.
• Never write a wall of text with no line breaks
• Never start with "I'm excited to share..." unless it's genuinely newsworthy
• Never use engagement pod tactics
• Never write something that could be written by anyone about anything. Be specific. Have opinions. Sound like you.